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-   -   Is Google TOO BIG to fail? (https://gfy.com/showthread.php?t=1017836)

$5 submissions 04-10-2011 10:23 AM
Is Google TOO BIG to fail?
 
While there are many blogs belly aching about the recent Panda/Farmer/Scraper algo update, an interesting issue is being raised: Is Google Too big to fail?

Source: http://www.stayonsearch.com/google-a...claims-victims
Quote:
Whatever Google does impacts the entire commercial Internet structure. We have experienced the downside of this situation very recently with the Big Banks almost collapsing and causing a global meltdown of the world?s financial system. The argument there was that the big banks were considered ?too big to fail?, which is how they managed to capture so much taxpayer money to bail them out. I?m not suggesting Google will ever go cap in hand to Congress for a bail out, but there is a serious systemic issue when one company wields so much power over the market.

You?re going to see something of what I mean when the Google algorithm changes are rolled out worldwide. Despite all of the upheaval caused in recent days, the changes only impact the United States at the moment.

The fundamental takeaway from the algorithm changes and their impact on traffic patterns and rankings is simple ? we need more search engine competition for Google so that systemic shocks to eCommerce are minimized. Google cannot be allowed to become too big to fail.

Stef. 04-10-2011 10:34 AM
nice article :)

leg4 04-10-2011 10:43 AM
It would be hard for them to fail, Start with Building Negative Perceptions.

ottopottomouse 04-10-2011 11:21 AM
Nothing is ever too big to fail.

GTS Mark 04-10-2011 11:22 AM
It would be difficult to imagine the internet as we know it without Google that's for sure!

Agent 488 04-10-2011 11:29 AM
internet was made to be resilient and redundant and decentralized, so no.

woj 04-10-2011 11:48 AM
What's so important about google? It's not like the world economy would collapse if they would go under for some reason...
they have a lot of influence over the internet, but lets be real here, in grand scheme of things they hardly matter at this point...

Amputate Your Head 04-10-2011 11:52 AM
The government should take them over.

icymelon 04-10-2011 11:55 AM
I'm not sure I like the premise of that concept. Too big to fail is when you employ tons of americans or control too large a piece of the economy with your banks financial transactions. Would the internet crumble if google went down? doubtful

Agent 488 04-10-2011 11:56 AM
links pulled.

cooldude7 04-10-2011 11:56 AM
very nice article.,

but i dont understand a shit.

RyuLion 04-10-2011 12:07 PM
Quote:
Originally Posted by leg4 (Post 18046230)
It would be hard for them to fail, Start with Building Negative Perceptions.
:2 cents::2 cents::2 cents: :thumbsup

$5 submissions 04-10-2011 01:33 PM
Quote:
Originally Posted by GTS Mark (Post 18046280)
It would be difficult to imagine the internet as we know it without Google that's for sure!
It was doing fine before them if you don't count doing a search for baby cribs and retrieving all porn results from ALtavista :1orglaugh

Trend 04-10-2011 01:59 PM
I would welcome an internet without the borg ..I mean Google.

Black All Through 04-10-2011 03:23 PM
Microsoft can't take a chip out of them, not even after they got together with Yahoo.
With 65% of its income spent on its staff and re-invested in development... that is a big wall to knock down.

Sam - Mr. Skin 04-10-2011 03:28 PM
was the roman empire too big to fail? nothing lasts forever.

Angry Jew Cat - Banned for Life 04-10-2011 03:39 PM
Quote:
Originally Posted by ottopottomouse (Post 18046278)
Nothing is ever too big to fail.
:2 cents:

DangerX !!! 04-10-2011 04:14 PM
Google is not to big to fail neither to not fail (but this has less chances) and it's already owned by US gov.
Websites are too much dependent on Google traffic and that's the problem.
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$5 submissions 04-10-2011 04:42 PM
Quote:
Originally Posted by DangerX !!! (Post 18046697)
Google is not to big to fail neither to not fail (but this has less chances) and it's already owned by US gov.
Websites are too much dependent on Google traffic and that's the problem.
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What's the alternative? Facebook? I've posted a thread before regarding Fb traffic quality. The content consumption and stickiness is there but the quality might not be as good as SE traffic

wehateporn 04-10-2011 04:50 PM
Things can change quickly online, in ways to are currently hard to imagine

wehateporn 04-10-2011 04:51 PM
There are incredibly powerful people who hate Google

Starting with Rupert Murdoch

gideongallery 04-10-2011 06:49 PM
the fundamental flaw in the article is that it compares an entire industry to a single company to justify the too big to fail arguement

the problem is that when an entire industry fails (banking) there is no alternative to go to.

the difference is if googles search results suddenly don't give you the best results (what your looking for) people will try another search engine.

there is no negative cascade effect between search engines.

Barry-xlovecam 04-10-2011 07:25 PM
Answer=NO
If Google closed its doors tomorrow there are major competitors ready to step in and take Google's place.
Answer = YES
Google's demise would cause major economic upheaval. Many businesses, ours included, are dependent on AdWords and organic search. Others to a lesser extent, AdSense.

However, in a short period of time this could always be migrated to Goggle's successors in the event of a failure.
Google is not a financial institution that would require governments to step in. If Google failed tomorrow there would just be a scramble ( a simple commercial event ) to migrate to the other major players in the Search Engine Industry and Internet advertising products.


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