JC Penney busted for backlink spamming (LOL)
 

JC Penney is on the dark side... :1orglaugh

http://www.nytimes.com/2011/02/13/bu.../13search.html

That's an awesome article... I just got done reading it. Pretty hilarious what the PR person said about Penny's:

?J. C. Penney did not authorize, and we were not involved with or aware of, the posting of the links that you sent to us, as it is against our natural search policies,? Ms. Brossart wrote in an e-mail. She added, ?We are working to have the links taken down.?

Yeah, sure... so your CTO who instructed your webmaster to contract the SEO firm to purchase thousands of backlinks has been in communication with your public relations person to tell you that no such backlinks purchases have taken place. Right...

So basically they'd like you to believe that someone is building thousands of backlinks to JCP for charity. And... they're "working to have them taken down".

What a hilarious line of BS.

stupid ass article.

they just hired a wrong seo company... :2 cents:

yep. JC has a huge website. Lots of content on their website. Lots of chances at lots of keywords.

"At 7 p.m. on Wednesday, Penney was No. 1 in searches for ?living room furniture.?

By 9 p.m., it had sunk to No. 68.

In other words, one moment Penney was the most visible online destination for living room furniture in the country.

The next it was essentially buried.

PENNEY reacted to this instant reversal of fortune by, among other things, firing its search engine consulting firm, SearchDex. Executives there did not return e-mail or phone calls. "

the problem is g00gle only.
and bh tools

correct .