Quote:
Originally Posted by PXN
(Post 17823488)
.XXX may be something most people here don't like. But our bigger problem is combating free movies on tubes. Why don't the FSC spend more time on combating that. They should have work on combating tube a long time ago.
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Actually FSC is in the forefront of combating piracy on tubesites and has been successful with our industry-wide program, APAP (Anti-piracy Action Program). FSC applies a stick and carrot approach to tubesites. Companies can choose one or both of these approaches for their business.
Enforcement-Track and Take Down Content and Litigation
First, the stick?TRACKING AND ENFORCEMENT In this approach APAP participants are given a copyright analysis of their content by Attorney Gill Sperlein who also assists the content providers in developing a plan for making sure their content is properly copyrighted. Businesses participating in the tracker component of APAP have their content tracked every two hours on 16 selected tubesites with state-of-the-art technology. Tubesites are selected by their Alexa rating (highest -trafficked sites) and through participant input.
APAP technology gathers information and develops an evidence packet of materials for each infringement. This information saves a great deal of attorney time and expense for those companies who choose to litigate and FSC can help coordinate litigation amongst participants. Once infringements are found, DMCA takedown notices are sent out and tracked every two hours to determine time and level of compliance. The tracking technology utilized in the enforcement phase (Vobile?s Videotracker software) incorporates audio/video fingerprinting and meta-data. This state-of-the-art software offers the most comprehensive and effective technology available to track, take down and document infringements of your content. There is a great deal more to the software--if you are interested contact me at FSC and we can set up a go-to-meeting teleconference so that interested parties can view the software and ask Vobile technicians questions in real time.
There are costs associated with the enforcement phase of the program but content providers can participate in the enforcement phase for as little as $400/month.
Monetization-Tubesite Affiliate Program
Through a coordinated effort in APAP?s Tracking and Enforcement phase, participants pressure tubesites to adopt Mediawise--the carrot. Mediawise technology uses audio-video-metadata fingerprints to STOP content from being uploaded. Instead of pirated content going up, the software applies the business rule the content provider wants for that title and either truncates the content or provides a trailer, both with an overlay ad that takes the viewer to the content provider?s site. Content providers fingerprint their entire library and their content only goes up in the format the content provider wants it to. With this approach, the content provider not only blocks stolen content from being uploaded, but also realizes a potential new revenue stream.
This program is free - There are NO costs for fingerprinting and no upfront costs, content providers only pay if a purchase is made
FSC acts as an affiliate for content providers. Once traffic from a tubesite converts, the content provider pays FSC a percentage of the purchase (in order to track purchases, content providers give FSC an affiliate code) and FSC pays the host tubesite and Vobile.
If the content provider is participating in the Tracking and Enforcement phase the content provider keeps 60%*of the purchase. If the content provider is NOT participating in the Tracking and Enforcement phase then the content provider keeps 50%* of the purchase.
*Percentage of net ? after billing fees and chargebacks
I in Vegas Thursday through Sunday and available to meet with folks to talk about this or other FSC issues-email me at
[email protected].