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Will playboy make a HUGE 2011 comeback ?
it's year of the rabbit :thumbsup
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Don't be a silly rabbit...
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Nope. Whoever is in charge of their online presence has no clue what they're doing and the people they report to have no clue that this person has no clue what they're doing.
Prime example.. There is a HUGE difference between "Getting lost IN the world of Playboy's online property" & "Getting lost ON the online property" I was on the site less than a minute and off reading some article and nowhere near a join page or enticed to find one.... |
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Huge comeback? No. But they'll have a better year.
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No, any print publication is counting the days till the end. With smart phones and tablets, their days are numbered.
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I like flipping through magaizines, its a nice break from the web.
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playboy is one of the few flailing companies that could do something huge, the name is huge and they haven't pimped out the name yet.
Based on name/branding they could probably take a huge chunk out of dating or cams if they put their weight behind it. The name playboy screams SAFE WHOLESOME PORN |
the short answer: no
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if Hugh is moved out of it and someone new, young with ideas steps in it could do better...
but I hope something like that will happen.... so I guess it will go downhill this year too... |
I just hope they never change GFY.
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heres a rather small example of what playboy could sell and make a mint water.. playboy branded water. bottled water is a huge biz, tons of ops for cross promotion , plus it's free advertising cams.. what cam girl wouldnt rather say they work for playboy being a playboy girl instead of " i work for some cam sex site" |
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they only people is has any resonance with any more are 40 plus. the vibe one gets off it is nostalgic. |
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If you asked the average person on the street what playboy is and you would likely get recognition and a positive vibe, you can't say that about any other adult product/site/name ( maybe viagra ) |
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playboy as brand is comparable to campbells soup, not apple computers. anything can be overhauled, but i doubt it will happen. |
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However, the problem was, and remains to be, they pretend they are not a porn company. If you went to a butchers and he hid all the steak out the back and offered nice salads at the front, he wouldn't last long. The brand could work...if they admitted they make porn. |
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--- I don't know what they could do differently. Something life-style related. |
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I told marketing they should sell a digital picture frame with all the centerfolds from the begining on it, but that never happened. |
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I used to get a newspaper every morning. Now with the Internet I read the news for free. |
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Zinio does quite well. And here is an example of your example. http://www.zinio.com/browse/publicat...ctId=500601918 Playboy just needs to step up and go digital. |
Surprise, Playboy has already gone digital
http://www.zinio.com/browse/publicat...ctId=102400094 The cool thing about digital magazines are the ads. See a product that you're interested in, click it... go to the product's webpage. Doesnt get much more targeted than that. |
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if they order 3D movies from us they will come back )
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nope....
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PlayBoy could ROCK THE FRICKIN INTERNETS SOCKS OFF
for a few % more investment - CAMGIRLS.com who the fuck goes to PlayBoy.com? :1orglaugh :pimp |
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