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-   -   Even Porn Not Recession Proof: R.I.P. AVN Online Magazine (https://gfy.com/showthread.php?t=917038)

Barefootsies 07-20-2009 09:56 PM

Even Porn Not Recession Proof: R.I.P. AVN Online Magazine
 
Quote:

It seems that even porn is not immune from the recession. AVN Online, the offshoot of the trade publication Adult Video News, is ceasing publication. AVN Publisher Tony Lovett wrote to subscribers today saying, "This past year, the economic downturn has taken a harsh toll on industries across the board. Advertising budgets dwindled or disappeared altogether, and trade publications suffered as a consequence. At the same time, we at AVN Media Network began to see a consolidation of the industries."

AVN Online (NSFW) was the internet-specific version of AVN (NSFW). It has covered all aspects of the internet porn industry since its launch five years ago. Beginning in September, coverage of online and novelties (sex toys) will be consolidated into an expanded main AVN publication. Lovett said, "Consolidating these titles into a fresh new adaptation of our flagship magazine, AVN, will allow us to cut costs, offer more affordable advertising rates, and deliver comprehensive coverage of a dynamic yet converging industry in a single publication."

R.I.P. AVN Online.
http://sf.carnalnation.com/content/1...nline-magazine

Redrob 07-20-2009 09:59 PM

Maybe, PornNewz is having an effect........

Barefootsies 07-20-2009 10:00 PM

Quote:

Originally Posted by Redrob (Post 16088185)
Maybe, PornNewz is having an effect........

Not sure who that is. However, I did notice that the mags are getting a whole lot thinner.

The adult trades, as well as Maxim and the others that used to be 2 inches thick.

Wolfy 07-20-2009 10:00 PM

I remember getting the coolest mag from AVN way back when.... Crazy turn of events.

Barefootsies 07-20-2009 10:05 PM

Quote:

Originally Posted by Wolfy (Post 16088189)
I remember getting the coolest mag from AVN way back when.... Crazy turn of events.

Yep. Sad news.

I always enjoyed the mag.

:(

Redrob 07-20-2009 10:06 PM

A lack of advertisers in these hard times, the loss of talent to competitors, and excessive duplication of efforts to produce three similar, niched mags appears to have slowed the AVN info machine.

I wish AVN the best as they are a good read. I have issues going back to 1985 when they were just a newsletter.

SilentKnight 07-20-2009 10:14 PM

I remember seeing the annual AVN Adult Video guide mags years ago - damn near thick as a phonebook.

Not a good sign 'o the times. :(

stickyfingerz 07-20-2009 10:16 PM

Well at least I got one article published in Avn Online before it shut down lol. :winkwink:

JustDaveXxx 07-20-2009 10:28 PM

Ouch!! sign of the times.

Spunky 07-20-2009 10:32 PM

R.I.P. AVN Online Magazine

Mutt 07-20-2009 10:39 PM

I wish it was the recession - some of it is of course - but we have pretty much destroyed this industry on our own. How many paying customers in the last couple of years have had their credit cards banged to hell after joining an adult paysite or one of these 'free' tubes run by WEG. tube sites, forums/rapidshare, torrents have further eroded the industry.

we're left with a much smaller potential market and there are far too many programs and DVD studios to support the market.

this time next year there will be half the webmasters there are now and many of the remaining will do so only because they don't have an alternative.

TDF 07-20-2009 10:43 PM

wow...the end of an era

Barefootsies 07-20-2009 10:44 PM

Quote:

Originally Posted by Mutt (Post 16088263)
I wish it was the recession - some of it is of course - but we have pretty much destroyed this industry on our own. How many paying customers in the last couple of years have had their credit cards banged to hell after joining an adult paysite or one of these 'free' tubes run by WEG. tube sites, forums/rapidshare, torrents have further eroded the industry.

Agreed.

Quote:

Originally Posted by Mutt (Post 16088263)
we're left with a much smaller potential market and there are far too many programs and DVD studios to support the market.

So true.

Quote:

Originally Posted by Mutt (Post 16088263)
this time next year there will be half the webmasters there are now and many of the remaining will do so only because they don't have an alternative.

True dat nig.

fuzebox 07-20-2009 10:57 PM

I had a big anti-AVN rant typed up here, but decided against posting it.

spider_x 07-20-2009 10:57 PM

Why would they say the industry as a whole is not recession proof when ONE shitty magazine goes down the toilet? All I can say is good riddance. Sure they had useful articles here and there, a noobfest here and there. But honestly in my opinion AVN has always been about a negative spin on the industry, negative news, crappy sponsor ads and general fluff. Time for a new breed of mag to hit the scene that can actually enable webmasters rather than hurt them. I have multiple avn online mags in my possession and every single issue has left me wondering.... well why don't they go into more detail on how to do this or that? And why are they so biased towards this and that? I can't wait to shred them. Rest in pieces :)

spider_x 07-20-2009 10:58 PM

Quote:

Originally Posted by fuzebox (Post 16088289)
I had a big anti-AVN rant typed up here, but decided against posting it.

Already done :)

spider_x 07-20-2009 11:01 PM

"It seems that even porn is not immune from the recession. AVN Online, the offshoot of the trade publication Adult Video News, is ceasing publication."

Notice how they word it as "even porn". This is so typical of AVN and why I hate them so fucking much. Always exaggerating the littlest things. Bye bye chicken little.

V_RocKs 07-20-2009 11:22 PM

Quote:

Originally Posted by Redrob (Post 16088185)
Maybe, PornNewz is having an effect........

you think?

Barefootsies 07-20-2009 11:33 PM

Quote:

Originally Posted by spider_x (Post 16088298)
Bye bye chicken little.

:1orglaugh :1orglaugh :thumbsup

SeanLEE 07-20-2009 11:36 PM

AVN Online did not cater to the independent webmaster- only the big corps.... Now that the big corps are in a hole- the whole magazine is defunct--- If they would have focused on more niche related sites- showed love to independent webmasters- this may not have happened.

Nonetheless- the magazine will be missed.

Barefootsies 07-20-2009 11:43 PM

Quote:

Originally Posted by SeanLEE (Post 16088361)
AVN Online did not cater to the independent webmaster- only the big corps.... Now that the big corps are in a hole- the whole magazine is defunct--- If they would have focused on more niche related sites- showed love to independent webmasters- this may not have happened.

Nonetheless- the magazine will be missed.

Agreed.

When you focus on on the BROS alone, you leave a lot of the others out.

There are thousands of independents, mom and pops, small to medium production companies that make up 'the industry'. A lot more than are visibly represented on ANY of the boards. This one included.

The BROS are what? Maybe 100 big companies if that?

TheDoc 07-20-2009 11:53 PM

Quote:

Originally Posted by SeanLEE (Post 16088361)
AVN Online did not cater to the independent webmaster- only the big corps.... Now that the big corps are in a hole- the whole magazine is defunct--- If they would have focused on more niche related sites- showed love to independent webmasters- this may not have happened.

Nonetheless- the magazine will be missed.

Bam! And over priced ads! And maybe the multi copies of magazines people would get didn't help... like my 10 copies my office got, the 3 my house got, then Kristin would get one, that office would get 10...

And that was from 1 show.. R.I.P AVN Online Mag...

Elixir 07-21-2009 12:06 AM

Bad news :(

SleazyDream 07-21-2009 12:08 AM

it was a great magazine

NickB. 07-21-2009 01:51 AM

Keeping my mouth shut

CurrentlySober 07-21-2009 02:01 AM

Shame. I used to enjoy reading it.

Paul Markham 07-21-2009 02:07 AM

Quote:

Originally Posted by Mutt (Post 16088263)
I wish it was the recession - some of it is of course - but we have pretty much destroyed this industry on our own. How many paying customers in the last couple of years have had their credit cards banged to hell after joining an adult paysite or one of these 'free' tubes run by WEG. tube sites, forums/rapidshare, torrents have further eroded the industry.

we're left with a much smaller potential market and there are far too many programs and DVD studios to support the market.

this time next year there will be half the webmasters there are now and many of the remaining will do so only because they don't have an alternative.

Truth. Blaming it on the recession is stupid and fools no one. Tubes don't need affiliates and few have the money to buy an advert. Is that the fault of the recession or industry?

Quote:

Originally Posted by Barefootsies (Post 16088374)
Agreed.

When you focus on on the BROS alone, you leave a lot of the others out.

There are thousands of independents, mom and pops, small to medium production companies that make up 'the industry'. A lot more than are visibly represented on ANY of the boards. This one included.

The BROS are what? Maybe 100 big companies if that?

And something boards should think about. Running a board that caters too much to advertisers loses people they need, the posters and readers.

Just Mike 07-21-2009 02:18 AM

well...lots of people said it was coming.

XPays 07-21-2009 02:38 AM

brutal

wish paul the best

seanchai 07-21-2009 02:56 AM

As a company, whose done a fair bit advertising over the last few years in AVNOnline, Xbiz and Klixxx, in my opinion, it's not really the recession that caused us to cut back our advertising but a lack of relevance and reach.
We spent over a $160k in 2008 in print, shows and a few online forums in 2008 solely to reach the affiliates and to brand our product Groobybucks with "Selling Shemales". Due to articles and exposure in the last few years, we pretty much fulfilled what we set out to do and most people promoting shemales or in the TS online biz, know of us. While their are still newbies coming into the industry, I feel we can pick them up and present ourselves to them through less costly formats and we cut down our budget for advertising for affiliates in 2009 to under $70k and expect next year to be even more selective on shows and sporadic "reminder" advertising.

What have we done with that budget? We're spending it on direct marketing to potential members (through the same mediums of print, internet and shows) and we've also hired 2 people to work specifically on building traffic and ensured we have a dedicated affiliate manager to work directly with established and new affiliates to get them converting for us. I'm expecting a better ROI by these means.

As has been mentioned numerous times, this industry is constantly evolving ... you can be assured that if I'm thinking this way and taking this action, then a lot bigger players than us, with bigger budgets have also done the same.

I personally thought that AVNOnline was an excellent magazine and in the last 12 months took a much wider view of the industry and I'm sorry to see it go. I'm happy that Klixxx, which I also think is an excellent magazine has reduced to being published every 2 months as I think this should helps it's survival, it offers a lot of excellent tips to new members. Xbiz, although different to the above two, is also a mag that I hope will be around longer.

The heady days of wide boys throwing their money around to impress and get webmasters working for them, is also mainly over as affiliates become more fickle, smarter and have less committment to specific companies.

Pleasurepays 07-21-2009 04:15 AM

recessions do tend to kill weak companies

DWB 07-21-2009 05:09 AM

Not surprised to see the online version go. They should just keep it all in one magazine.

12clicks 07-21-2009 05:30 AM

Quote:

Originally Posted by SeanLEE
AVN Online did not cater to the independent webmaster- only the big corps.... Now that the big corps are in a hole- the whole magazine is defunct--- If they would have focused on more niche related sites- showed love to independent webmasters- this may not have happened.




Quote:

Originally Posted by Barefootsies (Post 16088374)
Agreed.

When you focus on on the BROS alone, you leave a lot of the others out.

There are thousands of independents, mom and pops, small to medium production companies that make up 'the industry'. A lot more than are visibly represented on ANY of the boards. This one included.

The BROS are what? Maybe 100 big companies if that?


really?
tell me, you brilliant businessmen, what would the small webmasters have done exactly to save the magazine?
please........

Manowar 07-21-2009 05:31 AM

sad to see it go, it was a great mag

BVF 07-21-2009 05:56 AM

Those muthafuckas need to stop sending me their magazine with my domain name on it and the words "sexually explicit" wrapped in shady looking black plastic...

Why in the FUCKS NAME would you include my domain name on postage?...Now everybody in the post office knows what website is responsible for all of the checks that arrive in that box...

Fucking idiots. Fuck em.

MaDalton 07-21-2009 05:59 AM

Quote:

Originally Posted by Barefootsies (Post 16088374)
Agreed.

When you focus on on the BROS alone, you leave a lot of the others out.

There are thousands of independents, mom and pops, small to medium production companies that make up 'the industry'. A lot more than are visibly represented on ANY of the boards. This one included.

The BROS are what? Maybe 100 big companies if that?

i would have really loved to see how that's supposed to work. selling Ads for 50 bucks? i doubt that this would finance a magazine.

and the money they demanded for advertising is simply nothing those people you mention can afford. i personally would have NEVER spent 3k or 4k for a full page ad - simply because i do not see the ROI

Fletch XXX 07-21-2009 06:00 AM

lol good thread

Mr. Romance 07-21-2009 06:20 AM

porn used to be recission proff:2 cents:

Mr. Romance

TheAmericanCannibal 07-21-2009 06:32 AM

The problem with AVN Online as been the same problem from Day 1
Even when my sister in law Jen was ghead of their ad sales, they were printing a magazine for digital people.

The best money is spent on the Search Engines for a lot of these B to C companies.
I told Jen that back in 99 when they were banking.

I am surprised it lasted as long as it did.

Barefootsies 07-21-2009 07:41 AM

Quote:

Originally Posted by MaDalton (Post 16088916)
i would have really loved to see how that's supposed to work. selling Ads for 50 bucks? i doubt that this would finance a magazine.

You're missing the point bud.

I was agreeing with Doc that their reach, focus, and articles needed to take a more well rounded view on adult industry. Catering to every sector. Big and small webmasters, affiliates, and alike. Not just the big companies.

I am not talking about ad dollars. Nor did I infer that in any way. I am talking about support, and readership.


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