The Announcement: Playboy acquires Club Jenna, Inc.
 

Told you it was big:

PLAYBOY ACQUIRES CLUB JENNA INC.

CHICAGO, June 22, 2006 ? Playboy Enterprises Inc. (PEI) (NYSE:PLA) today announced the acquisition of Club Jenna Inc. (CJI), a multi-media adult entertainment business founded by Jenna Jameson. The acquisition adds a premier and profitable brand to Playboy?s Entertainment Group business, with assets including a successful film production business, a library of video content, a network of web sites and a DVD retail distribution deal.

Christie Hefner, chairman and chief executive officer of PEI, said: ?As a best-selling author, a personality whose name is among the most-searched on the Internet and the founder of a profitable business, Jenna is a uniquely successful talent. CJI is a very attractive business, which will be both financially accretive and strategically complementary as we continue to execute our multi-platform strategy. This acquisition will allow us to diversify our content offerings in the domestic TV business, while, on the online side, also expanding their existing properties through our network of sites.?
?In an increasingly complex and competitive media environment, we know that the Club Jenna brand resonates with consumers. We are looking forward to working with Jenna and her husband, CJI President Jay Grdina, as they help further accelerate the growth of our digital media businesses,? Hefner said.

Both Jameson and Grdina have signed personal service agreements with PEI in conjunction with the acquisition.

?This move is very exciting for us,? said Jameson. ?Jay and I are pleased to be part of the Playboy family and look forward to the potential that this brings to the table.?
?With the resources now available to us, we can bring Club Jenna to a level unprecedented in sophisticated entertainment,? said Grdina.

Terms of the deal were not disclosed.

Wow interesting news!

We are looking forward to taking this brand to the next level. :thumbsup

Wow!!!!!!!

Yo that's awesome

interesting

wow, that is big news... :thumbsup

so the rumours were true.

Whaoooooo! Nice! :thumbsup :thumbsup

niceeeeeeeeeeeeee

WOW:pimp

Woah, now that IS big news.

Congrats to the PB crew

ok;. that's good for you dawg

Congrats!

WOW! Congrats!

most excellent

congrats on the big news

Nice! Congrats!

Ohhhhhhhh that's awesome news. Congrats on the buyout :)
WG

big news

Congrats To all involved:thumbsup :thumbsup

It IS big news! :)

As for Pornstarbucks webmasters, business continues AS USUAL! If anyone has any questions, please feel free to hit me up on email or icq.

Hooray for Playboy and ClubJenna! What a cool combo!

PlayBoy is acquiring alot of sites and prorgams this year, good for you playboy nice purchase on club jenna great content ;-)

:thumbsup

Any other businesses with strong profits and sustainable growth should contact me.

Awesome.

Awesome news.

good stuff - kudos to the playboy team

That is BIG news .. wow.. congrats to all parties involved.

Wow, that's intense - Congrats! :thumbsup

Welcome to the family Jenna, Jay and crew!

wow Thats a nice addition to Playboy

Congrats!

wow.... thats massive

That is great news! congrats to both

Things just keep getting bigger and better around here! :banana

Nice Addition... that's HUGE!! Congrats :thumbsup

wow, that is awesome!
She's the hottest thing out there, so you guys should do very well with her.

wow.. nice

lukeisback.com was right.... damn! congrats to everyone at playboy and clubjenna