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-   -   profit margins on pay per signup programs? (https://gfy.com/showthread.php?t=549114)

bigdog 12-07-2005 07:24 AM

profit margins on pay per signup programs?
 
what do you guys think are the profit margins of the large pps programs?
$5,$10,$15 a join?

donnie 12-07-2005 07:53 AM

$35 if they pay you $35

Every join is worth around $70

kmanrox 12-07-2005 09:06 AM

im sorry but real business threads are not tolerated here



lol

bigdog 12-07-2005 09:11 AM

Quote:

Originally Posted by donnie
$35 if they pay you $35

Every join is worth around $70

that would be a tidy profit

David - PG 12-07-2005 09:13 AM

Somebody bump that Jason and Alex thread. It undeniably explained how making money w/ PPS was a fairy tale lol

Nicky 12-07-2005 09:16 AM

The way they make money is cross sales upsells and shaving.....

Manowar 12-07-2005 09:23 AM

Quote:

Originally Posted by David - PG
Somebody bump that Jason and Alex thread. It undeniably explained how making money w/ PPS was a fairy tale lol

:1orglaugh :1orglaugh

bigdog 12-07-2005 09:55 AM

Quote:

Originally Posted by David - PG
Somebody bump that Jason and Alex thread. It undeniably explained how making money w/ PPS was a fairy tale lol

haha i have bumped that thread twice

Alex From San Diego 12-07-2005 10:06 AM

You all mock what you don't understand...LOL

Phoenix 12-07-2005 10:09 AM

profit margins are not as high as some would think.

a join is worth 70 bucks?

maybe 4 years ago

PR_Dave 12-07-2005 10:38 AM

Quote:

Originally Posted by donnie
$35 if they pay you $35

Every join is worth around $70

I WISH LOL!!

5 years ago yes.

Today, hell no.

Alex From San Diego 12-07-2005 10:45 AM

70.00 applies to the old saying of "One for you, two for me."

donnie 12-07-2005 10:50 AM

Quote:

Originally Posted by PR_Dave
I WISH LOL!!

5 years ago yes.

Today, hell no.

I speak from the experience.
This is the number for our sites:
Gross per member $68.37

donnie 12-07-2005 10:52 AM

Quote:

Originally Posted by David - PG
Somebody bump that Jason and Alex thread. It undeniably explained how making money w/ PPS was a fairy tale lol

When "jason and alex" was sold, the new owner said a join is worth about $70 and that is why he bought it :2 cents:

Mutt 12-07-2005 10:52 AM

Quote:

Originally Posted by donnie
I speak from the experience.
This is the number for our sites:
Gross per member $68.37

you have no trials.

Dalai lama 12-07-2005 11:00 AM

Depends per site/program/members area.

Toolz 12-07-2005 11:21 AM

$68 for no trials sounds doable, $39.95 per w/ 1.7 avg retention.

andrej_NDC 12-07-2005 11:25 AM

Quote:

Originally Posted by donnie
$35 if they pay you $35

Every join is worth around $70

maybe with no trials and some extreme niche

AmateurFlix 12-07-2005 11:36 AM

Sponsors make alot of their sales from type-ins, expired cookies etc from traffic that affiliates have introduced to the site and later don't get credit for - having run a paysite myself I saw this firsthand.

If all they're looking at is the revenue from each tracked signup, of course it's going to be a low number... but this isn't taking into account all the 'free' untracked sales that are sent which they never have to pay an affiliate fee for.

I had even considered bumping my program up to 100% payouts at one point because I knew all of the untracked referrals would still have generated a nice profit - so I think it's safe to say that PPS sponsors are probably doing quite well, with the exception of the ludicrously high payouts ($50-70) or PPS on 3.95 trial memberships etc.

sfera 12-07-2005 11:37 AM

goog shit to know :Oh crap

bigdog 12-07-2005 11:45 AM

Quote:

Originally Posted by AmateurFlix
Sponsors make alot of their sales from type-ins, expired cookies etc from traffic that affiliates have introduced to the site and later don't get credit for - having run a paysite myself I saw this firsthand.

If all they're looking at is the revenue from each tracked signup, of course it's going to be a low number... but this isn't taking into account all the 'free' untracked sales that are sent which they never have to pay an affiliate fee for.

I had even considered bumping my program up to 100% payouts at one point because I knew all of the untracked referrals would still have generated a nice profit - so I think it's safe to say that PPS sponsors are probably doing quite well, with the exception of the ludicrously high payouts ($50-70) or PPS on 3.95 trial memberships etc.

Another way to make money is from returninig members.When you have great content like a bangbros or perfectgonzo you got a lot of members returning to join every couple months.

Gator 12-07-2005 11:53 AM

Quote:

Originally Posted by Nicky
The way they make money is cross sales upsells and shaving.....

And don't forget the consoles on ENTRANCE.

AmateurFlix 12-07-2005 11:56 AM

Quote:

Originally Posted by bigdog
Another way to make money is from returninig members.When you have great content like a bangbros or perfectgonzo you got a lot of members returning to join every couple months.

lightspeed credits affiliates for those sales :2 cents:

andrej_NDC 12-07-2005 12:10 PM

Quote:

Originally Posted by AmateurFlix
Sponsors make alot of their sales from type-ins, expired cookies etc from traffic that affiliates have introduced to the site and later don't get credit for - having run a paysite myself I saw this firsthand.

I pay affiliates if the surfer signs up within 3 months...so I dont get much from the above revenue.

AmateurFlix 12-07-2005 12:29 PM

Quote:

Originally Posted by andrej_NDC
I pay affiliates if the surfer signs up within 3 months...so I dont get much from the above revenue.

not to imply that you're doing anything deceptive, because this is just the nature of tracking mechanisms, but there's still a ton of no cookie traffic, people who've cleared cookies, people with privacy programs, etc; not counting the occasional glitches at the processor that for whatever reason don't credit a valid referral...

so lenthening the cookie expiration is helpful to affiliates (and you should be commended for doing so), but there's still a ton of 'unmarked' traffic

btw, regarding my example above, I had cookies on my program set to the maximum ccbill allowed

bigdog 12-07-2005 12:30 PM

Quote:

Originally Posted by Alex From San Diego
70.00 applies to the old saying of "One for you, two for me."

thats funny

andrej_NDC 12-07-2005 12:40 PM

Quote:

Originally Posted by AmateurFlix
not to imply that you're doing anything deceptive, because this is just the nature of tracking mechanisms, but there's still a ton of no cookie traffic, people who've cleared cookies, people with privacy programs, etc; not counting the occasional glitches at the processor that for whatever reason don't credit a valid referral...

so lenthening the cookie expiration is helpful to affiliates (and you should be commended for doing so), but there's still a ton of 'unmarked' traffic

btw, regarding my example above, I had cookies on my program set to the maximum ccbill allowed

ccbill doesnt use the cookie method only, but also the IP method. So both together they are pretty accurate. For sure more than most of the cascading programs out there.

pornguy 12-07-2005 12:42 PM

Quote:

Originally Posted by donnie
I speak from the experience.
This is the number for our sites:
Gross per member $68.37


* coughing into hand * Bullshit! ** Cough Cough **

pornguy 12-07-2005 12:46 PM

The best way to pay the aff a high amount, is to still make some yourself. on a 24.99 sale the aff makes 20, and we make 4.99. Then on the rebill of 34.99 the aff gets 20 again, and we get 14.99

Works well for both of us, and the aff gets the rebill for the life of the customer. And we have two affiliates that have several customers each that have rebilled for 6 months plus each.

AmateurFlix 12-07-2005 01:39 PM

Quote:

Originally Posted by andrej_NDC
ccbill doesnt use the cookie method only, but also the IP method. So both together they are pretty accurate. For sure more than most of the cascading programs out there.

the IP tracking doesn't help with the instances of type-ins, bookmarks etc that I mentioned... I suppose a few people might have static IP's but most of them change every time someone logs on to their ISP, or every few hours; so that really doesn't help very much.

Cascading systems like NATS will at least encode tracking into the url if someone bookmarks a site, such as domain.com/trackingcode/ - this way it is not dependant on a cookie or an IP. It doesn't help with type ins, but since most sites have the cookie expire after 3 days (unlike yours) the cookie tracking is not very effective anyway for most sites.

I've always had better ratios as an affiliate with cascading systems than any direct to ccbill program, even for programs that still use ccbill as a primary processor within their system.

andrej_NDC 12-07-2005 01:44 PM

Quote:

Originally Posted by AmateurFlix
I've always had better ratios as an affiliate with cascading systems than any direct to ccbill program, even for programs that still use ccbill as a primary processor within their system.

but isnt that interresting? Even with a back-up processor, you cant make more than +10%, because denials arent that high. So more likely, its a different way of counting hits with the cascading software.

bigdog 12-07-2005 02:34 PM

Quote:

Originally Posted by pornguy
The best way to pay the aff a high amount, is to still make some yourself. on a 24.99 sale the aff makes 20, and we make 4.99. Then on the rebill of 34.99 the aff gets 20 again, and we get 14.99

Works well for both of us, and the aff gets the rebill for the life of the customer. And we have two affiliates that have several customers each that have rebilled for 6 months plus each.

you have a unquie payout structure

AmateurFlix 12-07-2005 02:41 PM

Quote:

Originally Posted by andrej_NDC
but isnt that interresting? Even with a back-up processor, you cant make more than +10%, because denials arent that high. So more likely, its a different way of counting hits with the cascading software.

no, my point was that cascading systems like NATS usually get superior ratios because they encode the affiliate code in the URL, this has nothing to do with the matters of processing denials - though as you say it can be improved with a backup processor, or better yet a watchful sponsor that switches the primary and secondary processors when one appears to be scrubbing more on any particular day...

pornguy 12-07-2005 02:43 PM

Quote:

Originally Posted by bigdog
you have a unquie payout structure

Not really. there are others that do this as well. But it is the lure of easy money that brings in the people that promote the bigger programs. They just cast all thought of shaving etc out the window, because 30 to 50$ is alot more appealing.

chadglni 12-07-2005 02:47 PM

Quote:

Originally Posted by AmateurFlix
Sponsors make alot of their sales from type-ins, expired cookies etc from traffic that affiliates have introduced to the site and later don't get credit for - having run a paysite myself I saw this firsthand.

If all they're looking at is the revenue from each tracked signup, of course it's going to be a low number... but this isn't taking into account all the 'free' untracked sales that are sent which they never have to pay an affiliate fee for.

I had even considered bumping my program up to 100% payouts at one point because I knew all of the untracked referrals would still have generated a nice profit - so I think it's safe to say that PPS sponsors are probably doing quite well, with the exception of the ludicrously high payouts ($50-70) or PPS on 3.95 trial memberships etc.

Finally. Please tell these people what % of your sales come from no referrer traffic. Thanks. :upsidedow

AmateurFlix 12-07-2005 03:02 PM

Quote:

Originally Posted by chadglni
Finally. Please tell these people what % of your sales come from no referrer traffic. Thanks. :upsidedow

well I haven't had my site up since that 2257 stuff passed last june (it was just too much paperwork for a small site like mine), however if memory serves it was somewhere around 60% or so.

On a per click basis I was making about 8x as much as the best affiliate program I was promoting at the time; not that my site was that great of quality (it was mostly bargainbasementcontent photos and sobe videos - stuff I could easily afford at the time), but because of the reasons I mentioned above.

I was constantly trying to improve the tour, making changes etc, and when I would finish with a stage I'd test it out by posting galleries for a few days in a row to generate some quick sales and compare to prior results. Usually I'd have some memberships come in during that first week or so of getting listed on TGP's, however the vast majority of sales would come in during the weeks following with no referrer.

I could only conclude that people were viewing the galleries, checking out the tour, maybe bookmarking the site or making a mental note of the url, then coming back weeks later to buy a membership.

chadglni 12-07-2005 03:05 PM

Quote:

Originally Posted by AmateurFlix
well I haven't had my site up since that 2257 stuff passed last june (it was just too much paperwork for a small site like mine), however if memory serves it was somewhere around 60% or so.

On a per click basis I was making about 8x as much as the best affiliate program I was promoting at the time; not that my site was that great of quality (it was mostly bargainbasementcontent photos and sobe videos - stuff I could easily afford at the time), but because of the reasons I mentioned above.

I was constantly trying to improve the tour, making changes etc, and when I would finish with a stage I'd test it out by posting galleries for a few days in a row to generate some quick sales and compare to prior results. Usually I'd have some memberships come in during that first week or so of getting listed on TGP's, however the vast majority of sales would come in during the weeks following with no referrer.

I could only conclude that people were viewing the galleries, checking out the tour, maybe bookmarking the site or making a mental note of the url, then coming back weeks later to buy a membership.

Yes they do. I've argued this fact in several threads discussing how PPS programs just have to shave to make a profit but of course no program owners are going to back up the statements. Thank you. :winkwink:

TheHatchet 12-07-2005 03:13 PM

initially, (-30.25) - Based on a 4.75 trial. Its what you do with it after that makes the difference. :winkwink:

donnie 12-07-2005 03:19 PM

Quote:

Originally Posted by pornguy
* coughing into hand * Bullshit! ** Cough Cough **

Why is it a bullshit???

If you can get anyone from CCBILL into this thread I give them my permission to verify/deny the number I posted.

I have no reason to give you fake numbers. We don't have an affiliate program and I don't want any affiliates.

slapass 12-07-2005 03:27 PM

The average signup has to be worth about 60-70 bucks or how would all these hot cars get sold? Not to mention paysites have expenses other then affiliates.


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