Thinking about going into the exclusive custom market more. What should we charge?
 

We have two girls on the shooting side of the company and when they're not shooting they are correcting images and working in the office. Personally with their shooting skills they are wasted in the office.

So I'm thinking about getting a full time person as an image corrector and uploader to the server and putting the girls into the studio to shoot full time. Problem is we don't have enough work for them. So custom exclusive is the solution.

So what do you think is a fair price over the cost of models and any other actual shoot costs to add to the days work?

Let's say the model costs $500 for the day, is $1,000 for us fair, making the cost of a days exclusive $1500.00?

I know some will shoot cheaper, but can they shoot better and I know some US shooters will be charging a lot more.

This is for the two girls to shoot, Eva and me are a bit more expensive. :winkwink:

I will watch this thread.

Bump.

Seems people are watching and that's all. Will need a few bumps I think.

hmmm... sounds a little bit expensive but hell it´s worth :thumbsup!.

As I said some can shoot cheaper, but can they shoot better? You have to consider our sets reguarly go into magazines and that's a quality few other content providers can boast.

$1,500.00 for a days exclusive shoot, what do you think is a fair price then?

If $1500 a day is expensive for exclusive, custom content then there are major problems on the adult front.

$1500 a day for custom exclusive is a bit too expensive i think, how many pic sets/videos for that?

When you say "a day's shoot"....how many 50-75 pic sets are you talking?

There is no problem it depends on the company buying. I can shoot a boy/girl set for $5,000 for a magazine company, they want exclusive US/UK print rights. My mates in Prague work for a company that pay the same for a video scene with a few stills.

Then there are companies that want me to shoot boy/girl for $1,500 and think they're doing me a favor. With the models costing from $500 to $1300 a scene it's a push at the top end.

You pay what you can afford and what you percieve the value of the content. There is one avenue of traffic that can be got with quality content that is virtually untouched by sites and will bring in sign ups.

You can't get that quality for peanuts.

We can shoot ten sets or 2 it depends on the quality of what the clients needs. The faster you shoot the less the quality is a pretty fair rule.

I would say at a reasonable level 4 sets and videos would be good. 5 would be tiring the model at the end of the day, 3 would be getting everything right.

When we shoot for ourselves we rarely shoot over half a day with a local girl. 4 hours is plenty for her in front of a camera and she can alwayas come back fresh the next day. It's also a drag on the shooter to shoot a whole day.

But this is a question of level of porn, which will lead to better conversdion and retention.

We could shoot 20 sets in a day, but the quality is below whay I will accept.

calculate your costs, model, wardrobe, accesories, makeup, location, photographer, etc. and start from there.

say if the photographers are already being paid a monthly salary and have a lot of idle time, and your only cost is $500 for the model then about $1000 should be more than ok,

if you have a lot of production costs just mark up enough after costs so it's worth it for you to take the jobs :2 cents:

again, how many sets are you thinking about? how about large order discounts?

i agree completely and we've came to the same 4-hours max conclusion here, so 4 pic/video sets for that amount shot in 'glamour' quality might be a pretty good deal :thumbsup

I think you should do it Charly. You've been talking about it for several years now. What's holding you back ?

The two shooters are on a full time employment, would need to employ someone to correct images full time but that will not break the bank. The studio and equipment are bought and wear and tear on kit of our quality is not a problem.

If we have to involve extra expenses we would add that to the price.

As for discounts that is possible once we seen the larger orders. Some tell you they will buy 10 shoots and disappear when you tell them discounts kick in on the 3rd shoot. :Oh crap

Well staff is the main problem, but had a few developements here that mean it's an option.

Need to see what the client base is like.

we do have a couple of exclusive clients who we love shooting for, plus magazine commissions.

$1500 for a solo shoot is way overpriced.

So what would you say was a fair price with a model costing $500 a day?

Another $500 for the photographer and overhead sounds right.

Overheads are $500 a day. LOL

I need to turn on the electricity, water, rent, studio decoration, wages for staff, cameras, lights, props, clothings, etc.

All this is to make the shoot into something a bit different than the shoot the day before.

If I were working out of my back bedroom your costings would work.

Hmm. So, at $1500 a shoot, and each shoot producing 4 sets, that's $375/set.

A paysite updating once per week needs 52 sets per year; that's $19,500 for a year's worth of content.

If the paysite charges $25/month membership, it needs 780 *typein* joins/rebills per year (65/month) just to break even on the content alone. If you're running a 50/50 revshare for affiliates, you need 1560/year (130/month). And this doesn't count the costs of hosting, bandwidth, design, and management.

I haven't actually started up yet, so don't have a good feel for how many joins/rebills per month the average site gets. Not to mention how much bandwidth would cost per year for a site of the aforementioned minimum size. But, from my newbie perspective, that price point for content would cause me to avoid purchasing your content, at least until I'd been going for a while and could see my stats on joins/rebills and the prices I was paying for hosting/bandwidth.

On the other hand, I understand that the newbie probably isn't your target market; that you probably are targeting more established customers. I'm just giving my perspective here.

dude, i love you

awesome post :thumbsup

No critism intended, just my thoughts.

Very good points. But there are other things to consider.

Depending on the niche you do not need to buy exclusive everytime, brand new non exclusive will cut it, if it fits the niche.

Putting up content based on price will have an effect on three things.

The affiliates it attracts. Good affiliates are hard to persude to join a programme, if they see crap content for them to work with, on the tour and inside the site they are sending traffic to they will not join.

Conversion Ratios. Will you convert at 1 in 200 or 1 in 2000? And will you drive 3,000 hits from a gallery or 300? Good porn is what the surfer is buying, don't under estimate it's power.

Retention and chargebacks. The surfer who gets inside a site and sees it's mostly poor content, even though it is exclusive will not repeat and is more likely to cancel or charge back.

What I do for a living seems easy and fun, but think of this. There are few who make it as a profitable business. Sell on price and the eventual judge is the membership, they don't buy and rebuy the paysite owner has less money to buy again. Therefore the "Shoot on Price" guy has less clients. Spirals down to bankruptcy.

Yes it's expensive to start a paysite in todays market, the days of starting one on less than $20K are over.

Leave your comments I'm out for the day, got an airshow here and will hopefully post some pics later on.

:glugglug funny...

depends on the models too. people dont want an exclusive set as much when the girl has been shot non exclusive the week before and you sold 100 copies of the set on your content store.

paul you should just give them away from free, for the benefit of humanity ;-)

What's funny? The price he's asking? The people thinking it might be too high? Or the fact that your amazingcontent.com website doesn't load?

Be specific.

$1500 for solo content is crazy, you can get much chaper solo content with american pornstars

if my site wouldn't load it wouldn't be funny. thankfully she works fine.

the funny part is, that Paul has been arguing against custom content in that price area for years now - like a mantra. so it's indeed funny to see how he changes his mind - at least for me. and there are some other things - but those i keep to myself.

but don't get me wrong - i have nothing against that.

that's like saying $20.000 for a car is expensive - about what do we speak? a 15 year old civic or a brand new beamer?

if it would be one set, i would agree with you. but i think it depends a bit on what you get for your money, right?

This is the fantasy of the Internet, saturated content.

If I sold a $35 set 100 times what do you think the chances are you could buy exclusive for as little as $200 a set and video?

Please a set that sells 20 times over it's life time is worth $700 less processing fees and that is an average over a year or more.

I was thinking of doing that, but then I thought fuck humanity I need to eat.

Please point me to the site that sells this so I can buy some. Because according to Beemk I can sell a set 100 times at $35 for an ordinary girl.

Let me just explain I'm talking about a days production. 4-5 sets and videos of reasonable quality.

ok i thought it was just one set of content with one video

I did say it was for a full days shoot, depending on the level of quality and type of content that can be 12 sets 2.

When I shoot for top magazines I shoot one set a half day. Takes a lot out of me and the model getting it right.

Like all good business ours is evolving, we now have a change of staff and need to rethink.

We took on another full time editor and he's doing video only. So the two girls who were correcting images are now under used and I need to find more work for them.

Exclusive was something I thought would work. But at $1500 a day it still does not provide a great income for someone doing it full time.

My bad. For some reason it's not working on my Win98 machine (won't load in Firefox, crashes on IE). Just tested on my linux machine (Firefox), and it works fine. So is a local issue with my machine, I guess. Apologies for the comment.

<insert O RLY owl pic here> Haven't been here that long, didn't know that. Would be interesting to see what his arguments were.

So what's the price point you work at for this kind of content? Ballpark average figures...I realize that each job is different and it's priced individually, but what's the ballpark range?

it workes with Iframes - that's why your Win 98 machine might not like it

basically what he mentioned above - non-exclusive, non-saturated content has the same worth for the surfer than exclusive content. so exclusive content cannot be cheaper for the customer than what the set would make on the average as non-exclusive set in the shop (correct me if i'm wrong, paul)

let me quote Max Candy:

i think those numbers are pretty accurate...

Yes basically you are right. If content were as saturated as some make out shooters would not be selling it for the cost of 5 to 10 sales. Good new content take 4 to 8 weeks to sell 5 to 10 times, average stuff it's slower.

So putting that in front of the surfer is as effective as exclusive, but exclusive does sound better on the tour and to the affiliates.

But you can't have people telling you non exclusive is saturated and shooters scrambling to shoot for peanuts, unless those shooters are crap and their content does not sell.

Our situation is different, we are at capacity of content for our site. We put up 10 or more new sets or videos a week and that will be fine for the client base. That's 40 sets or videos a month and we can produce 70 or more no problem. so what do I do with the extra production capacity?

The concensus from this thread is $1500 is a lot for a days shooting, $300 a set and video, might be better off giving them to Ounique to broker. :1orglaugh

On pricing, I remember this from my dad, who painted houses his whole life: "If someone wants to pay $500 to have their house painted, then give the house a $500 paint job. If they are unhappy at the end, remind them that they didn't ask for the top-quality paint job, they asked for the $500 paint job!"

i'll keep that in mind in case we talk about prices again :Graucho