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-   -   In todays market what's a site worth ? (https://gfy.com/showthread.php?t=1098017)

JFK 01-29-2013 04:56 PM

In todays market what's a site worth ?
 
Established, but seen better days, possible improvement, but will take effort. How many times montly income ?

XPays 01-29-2013 04:59 PM

depends on the niche, hit me up at evan @ huntingmoon

Webmaster Advertising 01-29-2013 05:04 PM

About three fiddy.

RyuLion 01-29-2013 05:24 PM

Depends on how much content and many other variables man..

xNetworx 01-29-2013 05:37 PM

I'd like to know this as well

_Richard_ 01-29-2013 06:00 PM

what the buyer will pay!

AdultB2B 01-31-2013 02:52 AM

As someone who does this for a living I will tell you there is no set formula. It used to be 3 to 3.5 times annual profit, but few in our space are getting that anymore.

What it depends on is whether the site or company is still growing, what genre they are in, what kind of upside the concept has and many more variables.

And Richard is absolutely right, it comes down to how much someone is willing to pay.

If your company is trending down, don't expect to get a great ratio.

Also keep in mind that at this moment it is a bit of a buyer's market.

Yes, content comes into it with paysites, but I don't think it's near as important as it used to be. Buyers are sometimes paying a fraction of the value of the content if the site or sites are trending downward and not making money.

The first question I ask a prospective buyer is "are you profitable". Because if you're not, it suddenly becomes a very hard sell.

If you are even thinking of selling and have any questions, please hit me up at bpf at adultsitebroker dot com. I'm always glad to speak to anyone about their company and the best way to potentially move it.

ThumbLord 01-31-2013 02:56 AM

what Bruce said.

CurrentlySober 01-31-2013 03:04 AM

Exactly twice as long as it is, from the middle to one end... :2 cents:

AdultB2B 01-31-2013 03:22 AM

Thanks!
 
Quote:

Originally Posted by ThumbLord (Post 19454127)
what Bruce said.

Thanks for the reinforcement :)

OldJeff 01-31-2013 03:32 AM

Quote:

Originally Posted by ThumbLord (Post 19454127)
what Bruce said.

Was thinking the same thing :)

notime 01-31-2013 03:51 AM

Bruce did have some solid arguments there.

Waiter 01-31-2013 04:06 AM

Quote:

Originally Posted by _Richard_ (Post 19451285)
what the buyer will pay!

They still exist ? :Oh crap

J-SiN 01-31-2013 05:37 AM

*Bump* Good info!

sukime69 01-31-2013 06:08 AM

I agree there are many factors to consider and it seems like the old rules don't really apply anymore. I would agree talking with a broker like Bruce that is familiar with the current market is the best place to start.

MarcWomack 01-31-2013 06:16 AM

Quote:

Originally Posted by ThumbLord (Post 19454127)
what Bruce said.

I 2nd that, heh.

arock10 01-31-2013 06:21 AM

6 to 10 months profit if it makes under $100k a year.

digitalfantasies 01-31-2013 06:28 AM

Quote:

Originally Posted by Webmaster Advertising (Post 19451197)
About three fiddy.

what he said

Roger MGC 01-31-2013 06:32 AM

This very relative to many variables. Is the company in a growth or decline mode? Are they profitable? What are the debts? How much investment is required after the acquisition? Is it financed by the seller? is it a cash transaction? etc... A company,s value can change quite a bit depending on some of the answers.

Kasumi 01-31-2013 06:45 AM

You could start by letting us know what kind of site it is.

Free site? Paysite? TGP? Tube? Resource? Adult? Mainstream?

What is "established"?

Evil Chris 01-31-2013 07:11 AM

Good info here for sellers.

DatingFactory 01-31-2013 07:12 AM

Bruce knows it better ;-)

JFK 01-31-2013 07:13 AM

Quote:

Originally Posted by Evil Chris (Post 19454389)
Good info here for sellers.

indeed:thumbsup

Jey p 01-31-2013 08:00 AM

I agree with Bruce boy :)

Dave-U 01-31-2013 08:10 AM

Spot on Bruce!

http://www.tdpri.com/forum/attachmen...yed-indeed-jpg

MrDeiz 01-31-2013 08:28 AM

Quote:

Originally Posted by AdultB2B (Post 19454124)
As someone who does this for a living I will tell you there is no set formula. It used to be 3 to 3.5 times annual profit, but few in our space are getting that anymore.

the most stupid and irrelevant shit i've ever heard

jmk 01-31-2013 11:12 AM

50 :2 cents: :thumbsup

Imortyl Pussycat 01-31-2013 03:10 PM

nice read Bruce, very helpful info

Kasumi 01-31-2013 03:19 PM

Quote:

Originally Posted by MrDeiz (Post 19454488)
the most stupid and irrelevant shit i've ever heard

U mad because no one paid 200k for your site?

sandman! 01-31-2013 03:23 PM

6-24 depends on alot of things tho...

BareBacked 01-31-2013 03:25 PM

Quote:

Originally Posted by AdultB2B (Post 19454124)
As someone who does this for a living I will tell you there is no set formula. It used to be 3 to 3.5 times annual profit, but few in our space are getting that anymore.




3 years profit for adult? CASH up front?

Kenny B! 01-31-2013 03:26 PM

Bruce, of course a company that isn't profitable won't sell for as much as one that is, that's just common sense.

Exclusive content plays a big factor in the price, the domain names alone may have good value, ex-member database... point is there is a lot of value beyond monthly net income and if sales are trending up or down that needs to be factored in.

brassmonkey 01-31-2013 03:29 PM

1 million usd
http://4.bp.blogspot.com/-kQJ_yCKBdV...Dr.%2BEvil.jpg

woj 01-31-2013 03:29 PM

Quote:

Originally Posted by AdultB2B (Post 19454124)
As someone who does this for a living I will tell you there is no set formula. It used to be 3 to 3.5 times annual profit, but few in our space are getting that anymore.

What type/size of sites used to sell for 3-3.5 annual profit? Can you name a couple of example sites that could sell for that multiple?

jmk 01-31-2013 04:06 PM

http://gifsoup.com/webroot/animatedgifs2/1954424_o.gif

Wizzo 01-31-2013 04:10 PM

Of course, Fubarwebmasters would be worth little without JFK, so your stuck with it! :winkwink:

Supz 01-31-2013 07:56 PM

x amounts of months revenue.

JFK 01-31-2013 07:59 PM

Quote:

Originally Posted by Wizzo (Post 19455425)
Of course, Fubarwebmasters would be worth little without JFK, so your stuck with it! :winkwink:

now you tell me, shit ..............:helpme

The Ghost 01-31-2013 10:23 PM

Quote:

Originally Posted by Kasumi (Post 19454366)
You could start by letting us know what kind of site it is.

Free site? Paysite? TGP? Tube? Resource? Adult? Mainstream?

What is "established"?


This.



...

The Porn Nerd 01-31-2013 11:13 PM

Bruce knows his stuff for sure.
Paul McCartney sang it best:

"Listen To What The Man Said"


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