Traffic is always bad in the summer, especially here in Czech as they choose that time to repair the motorways. So today we're off to Prague by train, faster, cheaper and less stress. LOL
Of course sales dip in the summer as people are going on holiday or spending more time out. It's always been like that.
I've worked in many trades and many types of selling from the mid 60s to mid 2010s.
In the summer sales fell in the restaurant, clothing, office furniture, and porn business. Because people spend there money in holiday resorts where sales boom. So if you aren't ready for it, you're in trouble.
I find traffic goes up in the summer for my little sleepy seaside town. Whereas I can drive to the post office in under 5 mins in winter, I can get stuck in tailbacks in summer from holiday makers looking for a place to park or admiring the view for up to 20 minutes sometimes.
Yeah, in general, traffic goes down during the summertime for all verticals
I can only speak for the countries we are focused on and those are mostly european countries.
summer month in the past 7 years have been always quite good but much more mobile traffic.
over the year i can not see any bigger volatility than maximum 10%.
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