Need some business advice

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  • 2MuchMark
    Mark of 2Much.net
    • Aug 2004
    • 51023
    #1

    Need some business advice

    Hi Everyone,

    I could use some business advice please....

    We are rolling out a couple of new products. The new products are distinct from each other, and yet they compliment and even overlap each other a bit.

    If you were shopping and found products that you wanted to buy but they tended to overlap, would you prefer to

    1. Buy the items separately, making your own decision about what to buy, or

    2. Buy bundles. Get this, and get the other things for free.

    I've been struggling with this all day and can't decide the best way to sell it or even present it as options. Brain no working gooder today
    Tags: None
    • Smack dat
      So Fucking Banned
      • Jul 2016
      • 4613
      #2
      If I knew the items were compatiable and I could afford the extra I would go for a bundle.

      For example, I have recently been looking at getting an older GoPro as a present. It needed to be in A1 condition and boxed.
      If the seller or site had been offering bundles for example, cases, selfie sticks, memory cards etc and providing the priced were reasonable I think I would have paid more for more.

        Comment

        • Bladewire
          StraightBro
          • Aug 2003
          • 56220
          #3
          How much overlap?

          Why not have a main product and promote the second as an add on?

          Don't risk confusing customers with too much information or too many choices.


          Skype: CallTomNow

            Comment

            • Rochard
              Jägermeister Test Pilot
              • Dec 2001
              • 75762
              #4
              Sell them on their own at first. Then sell them in a bundle.
              Herschel Savage
              Brooklyn, NY

                Comment

                • Sly
                  Let's do some business!
                  • Sep 2004
                  • 31379
                  #5
                  Mark you are way overthinking things. It's a legitimate question but if you beat yourself in the head trying to answer it, before actually testing, you are just stalling and wasting time that could have been used to test.

                  I agree with Bladewire. Start with your core product, eliminate distractions. Over time, add new "add-ons" and you can decide whether or not to bundle once you have actual client feedback.

                  Right now you are just guessing. You need real data from real clients.
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                    Comment

                    • TACNet
                      Confirmed User
                      • Jan 2009
                      • 452
                      #6
                      Why not do both ?

                      For example, Amazon do this all the time and are very successful at it. ie you buy one product but you have the option of bundling it with two or three other products at a reduced price

                      We do the same thing with tacamateurs.com and tacamateurs2.com. Two very similiar products but with totally different content. We sell them seperately but at the point of purchase, we offer them together as a bundle at a reduced price.

                      Heres an example https://www.tacamateurs.com/cgi-bin/...TAC1&tacid=250

                      I'd say we get around 30% go for the bundle options shown on that page


                      TAC Amateurs - The World's LARGEST Amateur Porn Network

                        Comment

                        • 2MuchMark
                          Mark of 2Much.net
                          • Aug 2004
                          • 51023
                          #7
                          Probably the best business thread on GFY in a while. Thanks everyone for your advice! It's all really helpful. And yes Sly I'm over-thinking it. I'm STILL working on it. 10 hours already... geezuz.

                            Comment

                            • ~Ray
                              visit hardlinks.org
                              • Jun 2003
                              • 18361
                              #8
                              If you buy them individually they cost 100% ... if you buy them in a bundle they cost 85%

                              Something like that?

                              Ray
                              Hardlinks.org
                              Adult Backlinks for Adult Websites - Testimonials Available

                                Comment

                                • TACNet
                                  Confirmed User
                                  • Jan 2009
                                  • 452
                                  #9
                                  Originally posted by ~Ray
                                  If you buy them individually they cost 100% ... if you buy them in a bundle they cost 85%

                                  Something like that?

                                  Ray
                                  Hardlinks.org
                                  Yep exactly that


                                  TAC Amateurs - The World's LARGEST Amateur Porn Network

                                    Comment

                                    • kjs
                                      Confirmed User
                                      • Jan 2014
                                      • 167
                                      #10
                                      Bring product 1 to market.
                                      (wait)
                                      Re-market product 2 to customers of product 1. Pitch as an exclusive add-on.

                                      Upsells are always so much easier than new product introductions.
                                      Skype: live:1794c463efa7cc23

                                        Comment

                                        • Brian mike
                                          #Alberta51
                                          • Oct 2014
                                          • 8735
                                          #11
                                          Originally posted by 2MuchMark
                                          Hi Everyone,

                                          I could use some business advice please....

                                          We are rolling out a couple of new products. The new products are distinct from each other, and yet they compliment and even overlap each other a bit.

                                          If you were shopping and found products that you wanted to buy but they tended to overlap, would you prefer to

                                          1. Buy the items separately, making your own decision about what to buy, or

                                          2. Buy bundles. Get this, and get the other things for free.

                                          I've been struggling with this all day and can't decide the best way to sell it or even present it as options. Brain no working gooder today
                                          Mark Shoot me your Paypal address im making all payout for Referral right now, is not set up in your account lol
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                                          DM me

                                            Comment

                                            • Klen
                                              • Aug 2006
                                              • 32234
                                              #12
                                              Originally posted by TACNet
                                              Why not do both ?

                                              For example, Amazon do this all the time and are very successful at it. ie you buy one product but you have the option of bundling it with two or three other products at a reduced price

                                              We do the same thing with tacamateurs.com and tacamateurs2.com. Two very similiar products but with totally different content. We sell them seperately but at the point of purchase, we offer them together as a bundle at a reduced price.

                                              Heres an example https://www.tacamateurs.com/cgi-bin/...TAC1&tacid=250

                                              I'd say we get around 30% go for the bundle options shown on that page
                                              Yep that is the best route, tho for bundle examples is best to look at steam - if someone mastered selling bundles, that is them. I bought somany bundles just because they were cheap as fuck there and never touched them lol

                                                Comment

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