Ad fraud could be worth $140 billion by 2025

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  • XMaster
    Poker Player
    • Jul 2003
    • 2945
    #1

    Business Ad fraud could be worth $140 billion by 2025

    A new report by the WFA (World Federation of Advertisers) says that globally, ad fraud might be in the range of 10 per cent to 30 per cent, though the writers of the report also agree that the actual number could be way more than 30 per cent, with some estimates quoted by WFA suggesting a figure as high as 90 per cent.

    ?By 2025 the total global investment on digital media is projected to be within a range of $400 billion to $500 billion (...)

    Full article at: http://www.exchange4media.com/digital/ad-fraud-could...
    still moneyhere
    Tags: None
    • xXXtesy10
      Fakecoin Investor
      • Jul 2012
      • 7127
      #2
      piratebay exoclick team jacking off
      WARNING: Stay Away From Marlboroack aka aka Brandon Ackerman
      http://gfy.com/21169705-post8.html
      Donny Long is Felon, Stalker, Scammer & Coward
      http://www.ripoffreport.com/reports/...lon-int-761244

        Comment

        • Barry-xlovecam
          It's 42
          • Jun 2010
          • 18083
          #3
          I don't know if the 'fraud' rate includes ads billed that were never shown because of adblockers. If you take that into account the never seen rate is more like 60%.

          I am interested in buying ads on websites directly where my content is served from that website as a file. Not as a 3rd party ad that is blocked -- high volume sites only pls.

            Comment

            • Barry-xlovecam
              It's 42
              • Jun 2010
              • 18083
              #4
              good business post -- rare around here these days

                Comment

                • XMaster
                  Poker Player
                  • Jul 2003
                  • 2945
                  #5
                  It's a serious issue for all media buyers imo. I think that anybody who has already invested time and money in ad networks has encountered weird stats, eventually. The first thought that comes to my mind when I see weird stats is that the network is cheating on me, but actually, the adnetwork is probably being cheated (and maybe both in some cases)

                  The truth is that "blackhat" is one of the most lucrative job nowadays and from my point of view, as a digital marketer, it's just like cancer for all the industry, and maybe even more for the mainstream industry.
                  still moneyhere

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                    • Hannes
                      Confirmed User
                      • May 2016
                      • 1594
                      #6
                      the fappening shall awaken
                      Skype: gallag97
                      Email: [U]comingsoon/U]

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                        • xXXtesy10
                          Fakecoin Investor
                          • Jul 2012
                          • 7127
                          #7
                          these fuckers should be in prison
                          WARNING: Stay Away From Marlboroack aka aka Brandon Ackerman
                          http://gfy.com/21169705-post8.html
                          Donny Long is Felon, Stalker, Scammer & Coward
                          http://www.ripoffreport.com/reports/...lon-int-761244

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