The difference between broad and phrase keyword ranking at Google Adwords

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  • Cyber Fucker
    Hmm
    • Sep 2005
    • 12642
    #1

    The difference between broad and phrase keyword ranking at Google Adwords

    Normally the difference is obvious and makes sense but sometimes it's weird. For example:
    XXX Phrase 300
    XXX Broad 300 000

    And most likely people type only those two keywords together like phrase without additional keywords, then why Broad is so different... normally it would be the same or maximally 3 X bigger like 900, but it's 1000 X bigger.
    Last edited by Cyber Fucker; 11-22-2010, 09:26 AM.
    Tags: None
    • dyna mo
      just a fucking jerk
      • Dec 2008
      • 68184
      #2
      what is the exact?

        Comment

        • 96ukssob
          So Fucking Banananananas
          • Mar 2003
          • 12991
          #3
          XXX on broad match encompasses thousands of other "related" search terms. For instance if you bid on XXX on broad match, it may also show your ads for searches for "porn," "sex," etc., based on your websites content; withOUT having "XXX" in the query.

          However on phrase match, your ads will ONLY show if "XXX" appears in the search query.

          Broad match keywords = bad idea unless you REALLY know what your doing and have a strong negative keyword list
          Email: Clicky on Me

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            • Cyber Fucker
              Hmm
              • Sep 2005
              • 12642
              #4
              broad xxx 301,000

              phrase "xxx" 390

              exact [xxx] 210

                Comment

                • Tom_PM
                  Porn Meister
                  • Feb 2005
                  • 16443
                  #5
                  Broad can suck of course. You want your ad to show for people typing "ban xxx forever"? lol no.

                  Sales is the only real ranking.
                  43-922-863 Shut up and play your guitar.

                    Comment

                    • 96ukssob
                      So Fucking Banananananas
                      • Mar 2003
                      • 12991
                      #6
                      Originally posted by dyna mo
                      what is the exact?
                      broad, phrase and exact match: http://adwords.google.com/support/aw...en&answer=6324
                      broad match modifier (i.e. +key +word): http://adwords.google.com/support/aw...&answer=175280
                      Email: Clicky on Me

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                        • 96ukssob
                          So Fucking Banananananas
                          • Mar 2003
                          • 12991
                          #7
                          Originally posted by PR_Tom
                          Broad can suck of course. You want your ad to show for people typing "ban xxx forever"? lol no.

                          Sales is the only real ranking.
                          you will still get your ad to show if you have XXX on broad or phrase match

                          rather, include those as negative keywords to ensure your ads don't show for "ban" etc.
                          Email: Clicky on Me

                            Comment

                            • Tom_PM
                              Porn Meister
                              • Feb 2005
                              • 16443
                              #8
                              Yeah, I guess what I was getting at is basically that without using Exact, you are open to issues of paying for clicks that may be way off from what you want. Using a single word like "xxx" as a phrase match is silly anyway. 2 words can be a phrase, 1 can not lol.

                              Work from your landing page backwards.. not the other way around.. again imho. If you try to get as many clicks as possible to your catch-all landing page that caters to everyone.. welp, good luck with that.
                              43-922-863 Shut up and play your guitar.

                                Comment

                                • dyna mo
                                  just a fucking jerk
                                  • Dec 2008
                                  • 68184
                                  #9
                                  Originally posted by bossku69
                                  broad, phrase and exact match: http://adwords.google.com/support/aw...en&answer=6324
                                  broad match modifier (i.e. +key +word): http://adwords.google.com/support/aw...&answer=175280
                                  i was inquiring as to the exact matches #, as answered above.

                                    Comment

                                    • Cyber Fucker
                                      Hmm
                                      • Sep 2005
                                      • 12642
                                      #10
                                      Originally posted by bossku69
                                      XXX on broad match encompasses thousands of other "related" search terms. For instance if you bid on XXX on broad match, it may also show your ads for searches for "porn," "sex," etc., based on your websites content; withOUT having "XXX" in the query.
                                      That would explain it, thx!

                                      Then I guess broad info is not worthy investments, well, I have never been considering it anyway. I was just curious.
                                      Btw the keyword wasn't "xxx" I meant just "example keyword" by "xxx".

                                        Comment

                                        • dyna mo
                                          just a fucking jerk
                                          • Dec 2008
                                          • 68184
                                          #11
                                          i am sticking strictly with exact matches. far fewer searches but my ctr has gone up exponentially and my ad dollars are not flying out the window.

                                          my next test will be testing managed placements.

                                            Comment

                                            • 96ukssob
                                              So Fucking Banananananas
                                              • Mar 2003
                                              • 12991
                                              #12
                                              Originally posted by dyna mo
                                              i am sticking strictly with exact matches. far fewer searches but my ctr has gone up exponentially and my ad dollars are not flying out the window.

                                              my next test will be testing managed placements.
                                              the #1 impact on how much you pay is your quality score. 80% of your quality score is determined by your CTR.

                                              remember, quality score is only updated about once a week or every other week. dont make a change today and expect to see a difference tomorrow.

                                              likewise, your landing page content, quality and load time do pay into account, but only as much as 15%
                                              Email: Clicky on Me

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