One way to increase sign ups and retention.

more on testing here

this time about how google tested google instant.

Paul, please stop. Seriously.

Some good points.

How many times? After 33 years shooting porn I would say limitless times.

If doing something better or a little different won't bring in sales, then we as an industry are truly fucked. There is no other way to sell a repeat buy product than to find a better way or giving it a new twist.

If Tubes are pirating the content and it's shit. That proves my point about the content this industry produces is mostly shit.

The only way to compete with them is to go the route of producing something better than the rest and making sure Tubes don't have it. There's no other way I can think of.

Not sure what you mean by produced porn. Yes many producers are simply bad at producing porn, letting models fake it, not knowing angles, how to set it up, etc. If you're talking about the Vivid, Digital Desires end of the business you're letting personal tastes cloud your judgment. They sell enough to be able to fund those productions. As you said the numbers don't lie.

The main attraction today of "Amateur" porn is the participants doing it for real. Any producer who allows porn actors fake it should realise it fucks up his sales.

Yes we give far too much away. It started years ago and has increased ever since. If the only marketing strategy is to give more and more away. It's a slamming indictment on this industry.

And if you shoot what 20 other people shoot, then getting yours off pirating sites isn't going to work. Your content has to be different from the other 20 to make it work.

Agreed. And most of the industry sits by and watches. Or submits content to Tubes.

I believe soon action will be taken on piracy. Question is will it be effective? Allowing a publisher to hide behind a clause to protect hosting companies is ludicrous.

[QUOTE=MisterPeabody;17620065
Paul: Too much fucking work man, too much fucking work. Most people in this biz can barely function yet we're supposed to do ALL THAT just to keep members? Bah.[/QUOTE]

So what are we all meant to do. Nothing and wait for the end?

Even when sponsors were making money hand over fist they were reluctant to spend on content.

Here's a message from a client via Skype.

And my reply.

Internet sales at one point over took magazine sales. But that was only because magazine sales were able to fund us shooting so much. I seriously doubt if we would of shot as many multi girl or boy girl scenes without the sales to magazines. And the DVD were bonuses.

Over the years some have made $10,000 via the content stores. But it takes 4-5 years for most to get there. And some only made $3,000 on the stores.

Most content providers never had another source of income for their and reverted to shooting a lot of custom.

Spot on. The one thing that Tubes, Torrents or 95% of paysites can't or won't do is the inter active experience. Not what web cams do. More like "It could happen to you, if you come here." They won't but the idea they would is all it takes.

Paysites throw up videos the likes of which are free everywhere. Spend most of their money throwing traffic at it and dumb founded when conversions get worse and worse. It's like we found a format that worked years ago and now we're unable to change.

Neither of the ideas are mine. I saw the live shoots idea on a cable program Euro Porn. I adapted it to fir the Internet better. The tour of brothels was an idea an editor gave us of shooting sets of girls in brothels here in CZ. Did quite a few and he paid us a lot over the top for them. Because his readers loved them.

Design is important, but it's only the first step. It's what catches the users eye. After that it's the content that convinces him it's worth his time and money. As I showed you with 2 of the sites from a sponsor you say you advise on marketing. Both with similar designs.

One has great content that interests me, the other has nothing and has me hitting the back button.

All the "Action to Buy" buttons in the world doesn't cover bad content. Otherwise it would be so easy.

Also getting a great design is easier than getting great content. So it's a never ending race with people leap frogging each other. This thread is about the few who can change what they sell.

Lets start the day with some positive ideas on new twists to shoot porn. And how to eliminate "porn star" acting from useless girls.

DWB is spot on a lot of porn consumers get immediately turned off by girls faking orgasms badly. Good faking is fine, the problem is when some girl without a clue or is copying some bad faking she's seen tries to do it.

So download a couple of poor faked orgasms and some good or real ones or better still your work of girls having good orgasms. Show the girls the bad ones and explain to the girl this is not what you shoot or want. If the girl does it the scene starts all over again.

Then show her the good or real ones and tell her this is what you want and it can only be achieved by very good faking or a girl having a real orgasm and hamming it up for the camera. Showing a girl a really good real orgasm turns most of them on. Shooting her straight afterwards gives the shooter a lot more chance of her delivering a great scene.

On solo girl with the girl talking to the camera it's IMO essential. Because as the girl gets turned on she changes her character and goes from a girl doing a scene to a girl fucking her brains out. The difference is money in the bank.

Hard parts. Girls who "Do it their way." Explain to them gently that you can't sell bad porn and they are free to go home if after seeing their way, its not good. Letting a model control the shoot is 9 times out of 10 condemning the shoot. Shooting solo 5 scenes in a day isn't possible if you expect the girls to orgasm for real. Shooting 3 couples scenes in a day makes it tough. Shooting in a stop start method disturbs the girls concentration. Getting the girl to keep grinning into the camera when shooting a couples scene also puts them off.

So some new twists on old ideas.

1) Fucking a porn star. Most men fantasize about fucking and porn star and a lot think porn stars work as escorts. So put the two together. Guy phones an Escort agency specialising in porn stars. She turns up and fucks him as an escort.

It could be two guys with them switching the camera. One guy with a camera on a tripod. Or the best way IMO is to have a couple of cameras concealed and the scene is shot as a variation of voyeur. With the porn star not knowing she's on camera. Two cameras to catch the angles would be great.

2) New twist on the Bangbus theme. Instead of picking up a "straight" girl you pick up a student trying to earn some extra cash street walking. There's no stupid intro and trying to persuade her to fuck complete strangers. She's trying to earn money doing a bit of free lancing. Shoot it in a University city. Or just the intro. Ideal way to shoot girls in places like Brno, CZ. Make out the girl is doing it for $30. Because that's the price here.

Shooting it in a camper van like this. Gives the benefit of having a place to chat to the girl, find out who she is and a place for her to fuck. Could be solo girl and the guy doing the pick up just wants to see her masturbate, picking up two girls for a lesbian scene or a girl fucking in the back of a van.

Could be shot voyeur without the girl knowing.

Here's a variation of one of my ideas that fits superbly sites like Twistys and Only Tease.

It's about getting the members involved.

Organise a shoot, once a month or week or when ever. When members can come along, listen/watch someone like Dean shoot or give advice and then shoot the girls themselves. Also a great way to shoot behind the scenes material.

For guys who want to jerk off for 10 minutes and get on with their day it won't work and if they are your target market times must be tough. They are on Tube sites. For members who want to dram about meeting and maybe shooting top models it's great.

Can't base a site on it, but you can give your site an added level.

So who else can think of an adaption of an idea to fit their site?

Damian, it would go down a treat with sites like Lolly Badcock.

Some models would love it and some would not. You need a good bouncer close to hand.

Thing is Paul, as I keep trying to explain to you, I don't give a flying shit what you, or ANYONE else thinks. THE ONLY thing that matters is the bottom line and how to increase that from split testing.

They are 'call(s) to action' not 'action to buy'. It's sweet when you try and join in though.

Why does no one do it then?

Well the thread should be about how to test and measure what you are selling and then use the business intelligence you gain from the testing to improve your conversions.

Certainly swopping out some pictures and videos is one thing to test. But there are 10 other things that are equally if not more important.

I am not having a go (for once), but do you REALLY think they are new ideas?

Or are you just trolling, posting really old ideas and calling them new to get me to post calling you out?

Porn selling is about selling a repeat buy product. All the testing in the world won't cover up bad content. If the site has crap content that 100 other sites have similar, or just bad content tweaking and testing a design on the tour is pointless. Because the surfer hits the site and moves on. Because the content didn't meet his needs.

Marketing for newbies.

Attention, getting a customers attention. Like the name of a porn star Lolly Badcock.
Interest, set off by the content of the thing that grabbed the customers attention. Can be text or samples.
Desire, relies entirely on what the customer is being offered. If he's seen it 1,000 times before for free, or it's bad he moves on.
Action, and here is where the buttons come in.

Design is about the first step and the last. If you don't get the middle two right the whole process collapses.

GEE, I got the words wrong. Grow up please.

Some do.

Then go start a thread of your own. It's about the product we sell. The title says ONE WAY to increase sign ups and retention.

Start your own thread and don't troll mine.

Go read where I said none of them are new or mine.

Keep bumping the thread please.

This is my view of many solo girl sites.

When asked by two of the guys who wrote the book on solo girl sites to shoot some Czech girls. They were unable to pay $400 a scene, shooting 4 a day. They wanted us to shoot 5 scenes a day for $1500. For a total of 40 scenes. Yes $12,000 for a sites entire set and video content.

When asked if one girl we had would sign up exclusive for them. They offered a contract worth $20,000 a year.

Very very few solo girl sites can afford to employ a girl full time.

Basing a business model on thinking porn buyers will "fall in love" with a girl in a porn scene is ludicrous at best. Retention in those sites tells the truth.

Spot on. This industry has turned around 180 degrees in the last 3 years. Yet people still insist on putting out the same old content, good or bad, they've been doing for the last 10 years. Novelty catches people eyes, no matter how much you tweak a tour, if it's full of the same old tired scenes it won't sell.

If the girl is not interesting enough, even in a great new twist of a scene, it won't sell well. And for me if I see ten scenes from the same site are all the same I turn off. Even the best ideas, best girls get boring if repeated time after time. I don't usually like sequels, we seem to think making sites full of them works. That's my personal tastes.

Who said it wasn't?

Who said it would?

All the content in the world will make no difference if your tour is shit. They won't get to see it.

"AIDA is a nice theory but if it was blindly followed in all marketing departments and worked every time, robots would be doing sales copywriting not humans."
http://www.ecommerce301.com/ecommerc...ith-aida&id=86

Aida is very old fashioned nowadays. It is from the 50s. No wonder you like it. It is used mainly for telesales. Also, you get Desire wrong (no surprise there). Desire is the stage of the sales process when you make the surfer desire your products. I can make anyone desire anything. Fuck all to do with the content. That is why McDonalds can create desire. Why ITV can create desire.

Also, Action is not 'where buttons come in'. You could certainly use some buttons, corner flashes, starbursts etc, but unless your *copy* makes them want toperform an action, they will not perform an action.

DIPADA is a more modern framework that adds in what AIDA missed, if you need to rely on out-dated ideas to sell things.

However, much more important is that nowadays, in an interconnected marketplace, that sort of 60 year old approach to sales doesn't work. Read my blog for some more modern takes on how to market. And read www.cluetrain.com to see how modern marketeers have moved on from such out-dated tactics.

It's sweet that you tried to patronise me, but really, you need move on from sales techniques invented in 1953.

Just trying to help you out. Would hate for you to make yourself look stupid because you get very basic language wrong.

Boo hoo.

Boo hoo

I'm sorry you don't like it when I point out you are wrong and explain why you are wrong. And then post other things that are better.

ha ha wtf man there are dozens of sites just like that already. time to put away the club magazine from the 70s and turn on the internet box and educate yourself before you teach.

this is exactly why some solo sites work and have the best retention. i think you need a nap dude.