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Old 01-11-2003, 11:06 AM   #1
wethoney
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Free Trials To good to be true

Has anyone noticed that your "trial" signups go down after switching to free trials. I know it sounds crazy but people are a little hardened when it comes to "FREE" stuff on the net. Like the saying goes if it sounds to good to be true it usually is...

We went from $3.95 to FREE and the signup ratio is less could be something else but wondered what everyone else is experiencing.

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Old 01-11-2003, 11:12 AM   #2
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You mean number of people going from free trial - recur is less or number of free signups is less? The first case is usually true since surfers want free stuff. As for the second, my stats speak otherwise...

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Old 01-11-2003, 11:21 AM   #3
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I think she means the trials themselves. I agree with WiredGuy, I also have more free trial signups than paid trial signups. Of course, free trial is more likely to cancel than recur, but paid doesn't necessarily mean conversions are awesome, I discovered that with 2 big companies, so it's just a question of traffic, promotion and luck.
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Old 01-11-2003, 11:22 AM   #4
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is anything in life really free including freedom?
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Old 01-11-2003, 11:24 AM   #5
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Think it depends on the site. If the site/tour is good or quite niche then the surfer has a perceived value and thinks something is up if the site is dishing out free trials.

If the site/tour is average then the surfer will maybe take a chance and signup but they are more liable to cancel afterward.
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Old 01-11-2003, 11:25 AM   #6
wethoney
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So what is the census out there concerning the actual money being made Free->Convert in comparison to Pay->Convert


You get more free signups but less convert so you are paying for more "free" bandwidth. Is it worth it compared to "Pay" signups with less converts?

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Old 01-11-2003, 11:25 AM   #7
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isn't free based on hoping the surfer forgets how to concel within three days?
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Old 01-11-2003, 11:26 AM   #8
wethoney
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Another ? is should the surfer have the option of signing up for the "FULL PRICE" in the "dropdown" box of membership types to signup for or ONLY the FREE one?
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Old 01-11-2003, 11:31 AM   #9
wethoney
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Quote:
Originally posted by Dveron
Think it depends on the site. If the site/tour is good or quite niche then the surfer has a perceived value and thinks something is up if the site is dishing out free trials.

If the site/tour is average then the surfer will maybe take a chance and signup but they are more liable to cancel afterward.
Well our site is definately Niche so maybe that is the problem.
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Old 01-11-2003, 12:00 PM   #10
strainer
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Trials suck. My trial is $24.99 for the first month, $19.99 thereafter. In a way, trials devalue the site in the surfers mind. If I see a site that has free trials or $3.99 or something, I assume the content is no good.

Doesn't meant it is - just what I am thinking.

And I would say I would always think a free trial is a scam, or something I wouldn't want anyway. Why would I want a free trial? Isn't there plenty of free content in a tour and gallery pages, so why do I need to give a cc or email address.

I think in many "Joe surfer's" minds - the world of i-porn has divided into 2 camps. Free stuff, which usually sucks, and premium content, which is expensive.

I give every surfer a "free trial" in a away with some free gallery pages at the site. If they like that content, they'll buy, and I don't need a business model based on hoping people forget to cancel.

Last edited by strainer; 01-11-2003 at 12:01 PM..
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Old 01-11-2003, 12:32 PM   #11
wethoney
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Excellant point. I'm entitled to agree with you and how I buy stuff on the net. Anyone else have the same opinion?
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