Well 40 posts in 12 years doesn't exactly make me a board rat by any measure. This is an announcement only. Thanks for reading. I look forward to being of assistance to you and your company.
Johnny V
Those of you that know me, know that I do what I say I will, and that I can be trusted to deliver the truth. This time I am doing that in the form of a new technology platform called Click Truth.
After years working in paid search traffic in this space, and with traffic in general, I have come to the conclusion that there is significantly more value to be wrung out of surfers and traffic overall than most folks are utilizing. This platform seeks to remedy that. By tracking the surfer throughout their entire history on your network of sites, you receive specific and detailed profiles of individual surfers interests and match that against patterns in your overall traffic accumulation. What results is a clear picture of what that surfer is looking for and how best to serve their needs.
The decision engine will tap your content server to recommend the most relevant content / ad / offer / video / cam girl/boy / etc. for that individual surfer. This way you are actually using machine learning algorithms to best utilize the single most granular data on your own network. Data is power; if a surfer is on your network, you should be using that data in real time to better convert all your customers. The more data the decision engine sees, the smarter it becomes, the better able to identify patterns of traffic on your network. By growing smarter it enhances the user experience to one of near individual personal service based on the history of that surfer in your network. If he leaves and visits another site within your network, his profile stays with him, and the engine grows smarter based on the new surfing data he is continuously and anonymously providing you.
There are many other elements to Click Truth that I won't bore you with here, but suffice it to say this was created with you and this space in mind, and I believe helps to address some of the challenges that the industry is currently facing. The platform is malleable and easily adoptable. It is incredibly lightweight, and implementation is no trickier or time consuming than an analytic package. The difference is what Click Truth can do for you with data that you should be gathering and acting upon in real time anyway. With several products available through the platform, I am confident that we can address your individual requirements properly. We are live with a few folks now and seeing great results!
Here is the press from yesterday: http://www.xbiz.com/news/118444
I look forward to answering serious inquiries by e-mail.
Have a great weekend.
Johnny V.
Johnny V
Those of you that know me, know that I do what I say I will, and that I can be trusted to deliver the truth. This time I am doing that in the form of a new technology platform called Click Truth.
After years working in paid search traffic in this space, and with traffic in general, I have come to the conclusion that there is significantly more value to be wrung out of surfers and traffic overall than most folks are utilizing. This platform seeks to remedy that. By tracking the surfer throughout their entire history on your network of sites, you receive specific and detailed profiles of individual surfers interests and match that against patterns in your overall traffic accumulation. What results is a clear picture of what that surfer is looking for and how best to serve their needs.
The decision engine will tap your content server to recommend the most relevant content / ad / offer / video / cam girl/boy / etc. for that individual surfer. This way you are actually using machine learning algorithms to best utilize the single most granular data on your own network. Data is power; if a surfer is on your network, you should be using that data in real time to better convert all your customers. The more data the decision engine sees, the smarter it becomes, the better able to identify patterns of traffic on your network. By growing smarter it enhances the user experience to one of near individual personal service based on the history of that surfer in your network. If he leaves and visits another site within your network, his profile stays with him, and the engine grows smarter based on the new surfing data he is continuously and anonymously providing you.
There are many other elements to Click Truth that I won't bore you with here, but suffice it to say this was created with you and this space in mind, and I believe helps to address some of the challenges that the industry is currently facing. The platform is malleable and easily adoptable. It is incredibly lightweight, and implementation is no trickier or time consuming than an analytic package. The difference is what Click Truth can do for you with data that you should be gathering and acting upon in real time anyway. With several products available through the platform, I am confident that we can address your individual requirements properly. We are live with a few folks now and seeing great results!
Here is the press from yesterday: http://www.xbiz.com/news/118444
I look forward to answering serious inquiries by e-mail.
Have a great weekend.
Johnny V.
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