Television ad uses a facebook URL, not a dedicated domain

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  • rowan
    Too lazy to set a custom title
    • Mar 2002
    • 17393

    #1

    Television ad uses a facebook URL, not a dedicated domain

    First time I've seen a "traditional media" ad reference a non dedicated domain, instead they show the URL of their facebook account.

    What happens if FB suspend or delete their account?
  • Jack OAT
    Confirmed User
    • Nov 2009
    • 176

    #2
    First time? Seems like this practice is becoming more common than dedicated sites. More often than not, it's facebook or twitter.




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    • Sly
      Let's do some business!
      • Sep 2004
      • 31376

      #3
      Seriously? They have been doing this for years with MySpace, YouTube, etc.

      I've always thought it was weird.
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      • rowan
        Too lazy to set a custom title
        • Mar 2002
        • 17393

        #4
        I figured if a company was going to shell out big bickies for a television campaign that they'd at least have a dedicated site. Guess I was wrong. :D

        At least with advertising a street address they have a lease agreement or own the building, and there's probably also some measure of protection over their phone service (ie phone number), and even domains are subject to protection... but FB and Twitter are third party companies that can pretty much do what they want. Remember how successful (not) some people were at suing Google when their positions dropped?

        What's to stop someone Joe Jobbing a FB or Twitter account? What recourse does the owner have?

        (Unless it's actually a co-promotion and they have an agreement with FB, since they derive benefit from it too.)

        Comment

        • Killswitch - BANNED FOR LIFE

          #5
          I see Twitter.com/some_stupid_account on commercials all the time.

          Comment

          • PornMD
            Mainstream Businessman
            • Jan 2007
            • 9291

            #6
            First it was done with MySpace and now every now and then Facebook and Twitter, but one can only hope they'll realize how unprofessional it looks. The ONLY time a company should be doing this is if it's someone like Honda, who we all know is at honda.com, and they're choosing instead to put up some promotion-related Facebook page URL instead of their URL everyone already knows anyways. And even still I wouldn't do that if I were them.
            Want to crush it in mainstream with Facebook ads? Hit me up.

            Comment

            • CYF
              Coupon Guru
              • Mar 2009
              • 10973

              #7
              Yeah I saw it with myspace a couple years ago. Ad for a movie, I believe.
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              • burntfilm
                Confirmed User
                • Feb 2008
                • 972

                #8
                they know what it's worth, anything to get inside the inbox.
                Sorta...

                Comment

                • BSleazy
                  Confirmed User
                  • Aug 2002
                  • 6721

                  #9
                  Remember AOL keywords???

                  You guys must be young
                  icq 156131086

                  Comment

                  • NemesisEnforcer
                    Confirmed User
                    • Aug 2003
                    • 2122

                    #10
                    Originally posted by rowan
                    First time I've seen a "traditional media" ad reference a non dedicated domain, instead they show the URL of their facebook account.

                    What happens if FB suspend or delete their account?
                    You make a very good point about account being suspended or deleted.

                    Today's guest on the Big Biz Radio Show suggested that businesses should get rid of their web site and turn them into splash pages pointing people to Facebook.
                    The Only Time When Success Comes Before Work Is In A Dictionary.

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                    • Jack OAT
                      Confirmed User
                      • Nov 2009
                      • 176

                      #11
                      Originally posted by NemesisEnforcer
                      You make a very good point about account being suspended or deleted.

                      Today's guest on the Big Biz Radio Show suggested that businesses should get rid of their web site and turn them into splash pages pointing people to Facebook.
                      That actually sounds even dumber.




                      my icq...... 615294405..... .....jackoatwebmaster@gmail

                      I am a webmaster toolbox.. I can do it all.. I am Jack OAT
                      mobile sites + xhtml/css + design + wordpress + script install/integration

                      Comment

                      • Tube Ace
                        So Fucking Banned
                        • Nov 2008
                        • 4941

                        #12
                        Originally posted by BCyber
                        Remember AOL keywords???

                        You guys must be young
                        I was thinking the same thing.

                        Comment

                        • Agent 488
                          Registered User
                          • Feb 2006
                          • 22511

                          #13
                          been happening for a long time.

                          Comment

                          • chronig
                            Registered User
                            • Oct 2009
                            • 2653

                            #14
                            Makes them seem more intouch with modern social networking...

                            Some idiot computer illiterate fucking moron clown might be able to identify more with www.fagger.com/honda (twitter) than www.honda.com

                            Comment

                            • PornMD
                              Mainstream Businessman
                              • Jan 2007
                              • 9291

                              #15
                              Originally posted by BCyber
                              Remember AOL keywords???

                              You guys must be young
                              True - forgot about that. Thems were the days.
                              Want to crush it in mainstream with Facebook ads? Hit me up.

                              Comment

                              • baddog
                                So Fucking Banned
                                • Apr 2001
                                • 107089

                                #16
                                They have been doing it with myspace for years.

                                Comment

                                • rowan
                                  Too lazy to set a custom title
                                  • Mar 2002
                                  • 17393

                                  #17
                                  Originally posted by chronig
                                  Makes them seem more intouch with modern social networking...

                                  Some idiot computer illiterate fucking moron clown might be able to identify more with www.fagger.com/honda (twitter) than www.honda.com
                                  That's what I think too, twitter and FB are going to [or already are] become pseudo-TLDs. Don't type an address into your address bar, type an account into FB/twitter...

                                  Comment

                                  • Konda
                                    ...
                                    • Apr 2003
                                    • 2280

                                    #18
                                    This is why:



                                    http://www.youtube.com/watch?v=sIFYPQjYhv8

                                    Comment

                                    • Calico Jack
                                      Confirmed User
                                      • Jul 2004
                                      • 2051

                                      #19
                                      A church just up the road from me has a Yahoo email address as their contact on a proper painted sign which I always found amusing (and cheap).

                                      Comment

                                      • BlackCrayon
                                        Too lazy to set a custom title
                                        • Jun 2003
                                        • 19634

                                        #20
                                        their tech people must not be very bright. yes, lets send potential customers to facebook so they can choose between us and the ads that facebook shows.
                                        you don't know you're wearing a leash if you sit by the peg all day..

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