http://www.theregister.co.uk/2009/10...ing_no_thanks/
A lot of this is a reaction to perceived PRIVACY threats posed by tracking cookies...
Americans do not want to be given tailored advertising based on monitoring of their online behaviour, according to what its authors call the first independent, academically rigorous survey of consumers' views.
Research conducted by the University of Pennsylvania and the Berkeley Centre for Law and Technology has found that 66% of adult US citizens do not want advertising to be tailored to what advertisers think are their interests.
Research conducted by the University of Pennsylvania and the Berkeley Centre for Law and Technology has found that 66% of adult US citizens do not want advertising to be tailored to what advertisers think are their interests.
A lot of this is a reaction to perceived PRIVACY threats posed by tracking cookies...
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