Even actor and media producer Ashton Kutcher chimed in at the conference, saying the billboard-style display ad is already outdated.
"People who have grown up on the Internet have trained themselves not to see it," he added.
Media moguls rethink Web advertising in downturn
Moran said next-generation advertising will be driven by the tastes and habits of 14 to 24 year-old "millennials" whose lives center on social networks and Internet-enabled handsets.
"A more effective way of reaching these young folks ... is to use their social networks as influencers, rather than bombarding them with ads," Moran said.
http://www.reuters.com/article/techn...090725?sp=true
which brings up the interesting question of how much the effectiveness of web advertising goes down with time or volume
"People who have grown up on the Internet have trained themselves not to see it," he added.
Media moguls rethink Web advertising in downturn
Moran said next-generation advertising will be driven by the tastes and habits of 14 to 24 year-old "millennials" whose lives center on social networks and Internet-enabled handsets.
"A more effective way of reaching these young folks ... is to use their social networks as influencers, rather than bombarding them with ads," Moran said.
http://www.reuters.com/article/techn...090725?sp=true
which brings up the interesting question of how much the effectiveness of web advertising goes down with time or volume
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