didnt read it................... fiddy

that i dont know

this old writeup explains it all and will answer your questions too

http://itmanagement.earthweb.com/col...le.php/3611246

Later pimpz.. I gota go get the wife and look at houses... Keep the thread going, this has been a fun info filled thread :)

That's the answer. Anyway, it seems to me you're counting initial join+converted join+rebill ratio. If so, that's were the confusion is

PS: I just noticed you have a blog and take a quick look on some posts, very informative. One of those speaks about what I was mentioning above about business in crisis times. Needless to say I agree 100% :thumbsup

I want to clarify things: I did better with non-exclusive content on initial sales. And I could do that because I did whatever I wanted. I've no doubt that doing it with exclusive content under my own specs would do even better, and I've no doubt exclusive content kicks non-exclusive in the retentions/rebilling field, no matter what scenario.

Of course, that's my personal experience. Although I could give you a better example: On those sites I posted stats above, the content was non-exclusive, and same goes for the promo material (galleries). Quite seen, quite old content. Then again, TGP owners might have seen it throughout the years, but I'm sure they see it less than the latest Bangbros or Juggcash sets that are everywhere. And that makes a difference too. There's a chance today's surfers didn't see the old content, but they see each and every Bangbros (or brazzers or whatever) set 100 times per day. So it comes as no surprise everybody is complaining about retentions when everybody and his mother is trying to sell the same, to the same people, with the same content.

On the other hand, you're on a special position. You dominate in your niche and I'm sure there must be very few people in the biz (if any) that knows more about it, hence you're kinda stuck to shoot your own content, and for what I know, you do quite well. See, I shot some spanking sets some time ago, and they're nowhere similar to yours. To me, mine made more sense at the time. However, if I've to believe which ones are better, I'd say your content rather than mine, since you know your niche way better than me :)

bump for some nice discussion :thumbsup

The one thing that nobody has mentioned yet which is even more important than retention is how much profit a site is making.

You could have 100 new members a month and have 33% of them rebill but if an exclusive content shoot is costing you $500 each time you want to run an update, your profit margins are going to be way lower than someone going to WWC and buying a DVD, ripping it, and updating with that every day of the week.

Retention and new sales mean absolutely nothing... If you arent running your site to generate a profit :2 cents:

The bottom line number any business owner should be looking at isnt retention or new sales, its how profits are growing each week/month/year.

If your profit margin stays the same and you are update regularly, you are doing something wrong.

You could have a 100% retention rate and still have an unprofitable business.

First off - If you have the same amount of sales every month and 1% retention you will still grow, just at a minimal amount.

Secondly - Of course, if you make less sales... you have less sales to retain, so financially you are losing out on profits.

Cool.. Another great example why setting everything equal skews the numbers.


Your second comment simply backed up what I said, mine was an example, that would skew the numbers. The point was looking at your retention numbers can trick you, making it appear you are doing well or bad, and not be be true.

Well you should have posted your first part at the end then. By posting it first it makes it sound like you're making that argument first which doesn't not make much sense.

:thumbsup:thumbsup

The only "argument" going on here is the one you attempted to start but failed at.