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Old 06-07-2009, 08:40 AM   #1
nation-x
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$8500/month revenue - How much should it sell for?

I have a buddy that is selling a site that makes $8500/month. How much do you think he should be asking. I am not going to provide the URL... he just needs to figure out a fair asking price.

Last edited by nation-x; 06-07-2009 at 08:42 AM..
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Old 06-07-2009, 08:42 AM   #2
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wonder who that could be.
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Old 06-07-2009, 08:44 AM   #3
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Depends on a number of factors.

- Age of site/domain?
- Recurring revenue, like membership site, or affiliate?
- Traffic and referrals?

9-12 months revenue is a fair gauge. However, if the revenue is recurring, and you can show a track record of it (longer than a few months) you may be able to push for 12-18 months.

In the end it will come down to what he is willing to let it go for, and the other person will buy it for. You will have plenty of people who will low ball, however, I have found that as long as you are not desperate. You will eventually get your asking price. It may take 2-3 months, but you'll get it.

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Old 06-07-2009, 08:47 AM   #4
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33.3 months revenue
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Old 06-07-2009, 08:48 AM   #5
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Depends on so many things, the nature of the traffic and how long its expected those revenues will hold. For example, if that's all high retention traffic like a tube or mgp/tgp site, it's probably higher than a site that depends on SEO where it could drop overnight.
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Old 06-07-2009, 08:49 AM   #6
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i think this is a stupid question...you want some opinion about that shit and we don't know practically nothing, give more details
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Old 06-07-2009, 08:50 AM   #7
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Depends on so many things, the nature of the traffic and how long its expected those revenues will hold. For example, if that's all high retention traffic like a tube or mgp/tgp site, it's probably higher than a site that depends on SEO where it could drop overnight.
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agreed
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Old 06-07-2009, 08:51 AM   #8
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Many variables which are dependant upon the site type, how the revenue is achieved, whether adult or mainstream and so on.
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Old 06-07-2009, 08:52 AM   #9
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Depends on so many things, the nature of the traffic and how long its expected those revenues will hold. For example, if that's all high retention traffic like a tube or mgp/tgp site, it's probably higher than a site that depends on SEO where it could drop overnight.
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Old 06-07-2009, 08:53 AM   #10
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i think this is a stupid question...you want some opinion about that shit and we don't know practically nothing, give more details
It's not a stupid question... it is a general question. If you want to be pissy... why did you even post? My opinion is that noone will pay more than 5-6 months revenue for any site that isn't a premium domain. I just wanted to see what others would say.
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Old 06-07-2009, 08:55 AM   #11
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Many variables which are dependant upon the site type, how the revenue is achieved, whether adult or mainstream and so on.
It is an adult site... it relies on bookmarkers and seo. I am sure he can provide complete stats. He doesn't buy traffic. It's a review site. He has done a great job at building it to what it is... I think he just had false expectations about what he could sell it for and could use some input...

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Old 06-07-2009, 08:57 AM   #12
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It's not a stupid question... it is a general question. If you want to be pissy... why did you even post? My opinion is that noone will pay more than 5-6 months revenue for any site that isn't a premium domain. I just wanted to see what others would say.
you are 100% right
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Old 06-07-2009, 08:57 AM   #13
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Depends on so many things, the nature of the traffic and how long its expected those revenues will hold. For example, if that's all high retention traffic like a tube or mgp/tgp site, it's probably higher than a site that depends on SEO where it could drop overnight.
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Old 06-07-2009, 09:08 AM   #14
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i would say 6 months revenue, if its adult, mainstream a totally different game
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Old 06-07-2009, 09:11 AM   #15
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i would say 6 months revenue, if its adult, mainstream a totally different game
I wouldn't sell any site for 6 month revenue. Minimum would be 10 months to a year, especially if it's an established site that has been around awhile.
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Old 06-07-2009, 09:12 AM   #16
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good luck with that domain
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Old 06-07-2009, 09:14 AM   #17
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It's not a stupid question... it is a general question. If you want to be pissy... why did you even post? My opinion is that noone will pay more than 5-6 months revenue for any site that isn't a premium domain. I just wanted to see what others would say.
I agree with you. If it makes 8.5k/month, I think he'd be lucky to get 70k for it and more than likely ~40k especially since it's a review site that relies heavily on SE traffic and as others have said, that can drop overnight. A paysite with a consistent recurring membership history would be worth much more (~12 months of revenue), IMO.
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Old 06-07-2009, 09:18 AM   #18
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Check out this site: http://ebizvaluations.com/
It might give your buddy an idea of the value.
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Old 06-07-2009, 09:20 AM   #19
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Depends on so many things, the nature of the traffic and how long its expected those revenues will hold. For example, if that's all high retention traffic like a tube or mgp/tgp site, it's probably higher than a site that depends on SEO where it could drop overnight.
WG
Exactly, I've already bought a few MGPs sofar, and always considered 24-36 months revenue as a fair price
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Old 06-07-2009, 09:28 AM   #20
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Exactly, I've already bought a few MGPs sofar, and always considered 24-36 months revenue as a fair price
want to buy a network of tgps? :D
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Old 06-07-2009, 10:12 AM   #21
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Sounds to me personally like if he is making the $8500 monthly .. he should just be happy with it .. Don't sell it ..keep working it and continue to make the money as long as possible .. stocking piling what ever he can into savings/investments .. things can always turn to shit.. Usually once you sell a good little worker like that that it is tough to make up for it ..
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Old 06-07-2009, 10:21 AM   #22
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Exactly, I've already bought a few MGPs sofar, and always considered 24-36 months revenue as a fair price
With the rapid decline in traffic from MGPs, you'd be willing to give 2-3 years of revenue in advance?
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Old 06-07-2009, 10:29 AM   #23
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Sounds to me personally like if he is making the $8500 monthly .. he should just be happy with it .. Don't sell it ..keep working it and continue to make the money as long as possible .. stocking piling what ever he can into savings/investments .. things can always turn to shit.. Usually once you sell a good little worker like that that it is tough to make up for it ..
I tend to think along the lines of holding it as well. If he doesn't have time it may even be worth hiring someone to run things while he still makes a tidy profit monthly.

Of course he may just have expectations of a big pay day selling it.
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Old 06-07-2009, 11:01 AM   #24
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It's not a stupid question... it is a general question. If you want to be pissy... why did you even post? My opinion is that noone will pay more than 5-6 months revenue for any site that isn't a premium domain. I just wanted to see what others would say.
so true
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Old 06-07-2009, 11:12 AM   #25
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Sounds to me personally like if he is making the $8500 monthly .. he should just be happy with it .. Don't sell it ..keep working it and continue to make the money as long as possible .. stocking piling what ever he can into savings/investments .. things can always turn to shit.. Usually once you sell a good little worker like that that it is tough to make up for it ..
A review site would probably keep going for a while even if you do nothing except pay the monthly hosting bill. Could end up netting more in the long run by ignoring it and letting it go stale, rather than sell it outright.
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Old 06-07-2009, 11:29 AM   #26
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Old 06-07-2009, 11:36 AM   #27
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I would say he will get 40-80k for it
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Old 06-07-2009, 11:37 AM   #28
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Exactly, I've already bought a few MGPs sofar, and always considered 24-36 months revenue as a fair price
sorry but I highly doubt you paid anyone 36mo net
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Old 06-07-2009, 11:39 AM   #29
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Sounds to me personally like if he is making the $8500 monthly .. he should just be happy with it .. Don't sell it ..keep working it and continue to make the money as long as possible .. stocking piling what ever he can into savings/investments .. things can always turn to shit.. Usually once you sell a good little worker like that that it is tough to make up for it ..
I agree, keep this baby if it is making money. Just like in the stock market...sell your worst performing stocks first. $8500 a month is nice money.
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Old 06-07-2009, 11:43 AM   #30
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33.3 months revenue
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Old 06-07-2009, 11:43 AM   #31
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midrange xxx.xxx

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Old 06-07-2009, 11:44 AM   #32
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Exactly, I've already bought a few MGPs sofar, and always considered 24-36 months revenue as a fair price
So, you in the market to buy?
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Old 06-07-2009, 11:46 AM   #33
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it's about this site here: https://gfy.com/fucking-around-and-business-discussion/909340-selling-foxyreviews-com.html

why on Earth would anyone pay midrange $xxx.xxx for it if you can have it build for $10k

$20k if you don't want to lift a finger and have someone else do it for you.
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Old 06-07-2009, 11:49 AM   #34
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Makes sense.... revenue is $8,500 a month but he's selling... unless he found God or something... why?
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Old 06-07-2009, 11:57 AM   #35
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6-12 months of revenue. Even if the traffic is steady i will not sell that candy
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Old 06-07-2009, 12:02 PM   #36
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why on Earth would anyone pay midrange $xxx.xxx for it
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midrange xxx.xxx

You are the dumbass that suggested it.
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Old 06-07-2009, 12:02 PM   #37
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much as you can
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Old 06-07-2009, 12:06 PM   #38
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You are the dumbass that suggested it.
I got it from the other thread, idiot.

Scottybuzz named that price. I was being sarcastic here.
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Old 06-07-2009, 12:23 PM   #39
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alot of people say 'it makes $... a month'. That doesnt mean anything, it's about the profit. Thats the most important thing to know. So whats the profit?
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Old 06-07-2009, 12:51 PM   #40
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So whats the profit?
Obviously not $8,000.. because who the hell would sell anything making 8,000 a month
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Old 06-07-2009, 01:01 PM   #41
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I wouldn't sell any site for 6 month revenue. Minimum would be 10 months to a year, especially if it's an established site that has been around awhile.
Exactly right.
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Old 06-07-2009, 01:04 PM   #42
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Obviously not $8,000.. because who the hell would sell anything making 8,000 a month
Why not? I did last year to free up some time for larger projects.

Depending on the site, I'd aim for 10 months NET as a basic rule.
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Old 06-07-2009, 01:08 PM   #43
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alot of people say 'it makes $... a month'. That doesnt mean anything, it's about the profit. Thats the most important thing to know. So whats the profit?
bingo

let me know the NET profit...then lets work backwards from there...

and dont tell me it COULD be worth this much more or THAT much more IF you did this or IF you did that...

you didnt do that...

and dont tell me your price is higher because if I buy it I CAN do this and I CAN do that, or I COULD to this or THAT...why would I pay for the work I would do?...

let me know your NET
and then lets talk...
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Old 06-07-2009, 01:14 PM   #44
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Check out this site: http://ebizvaluations.com/
It might give your buddy an idea of the value.

Nice....My site is a little bit over $200K
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Old 06-07-2009, 01:47 PM   #45
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Why not? I did last year to free up some time for larger projects.

Depending on the site, I'd aim for 10 months NET as a basic rule.
Next time you want to sell a site that profits $5,000 a month for $5,000 hit me up
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Old 06-07-2009, 02:31 PM   #46
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EBITDA is a standard way of valuating one's business. It stands for earnings before interest, taxes, depreciation, and amortization.

In my opinion a multiple of 3 (3 x yearly earnings) is a typical evaluation. There are factors that come into play such as cash flow and risk that can either increase or decrease that multiple.
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Old 06-07-2009, 02:37 PM   #47
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whats the profit margin?
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Old 06-07-2009, 03:25 PM   #48
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EBITDA is a standard way of valuating one's business. It stands for earnings before interest, taxes, depreciation, and amortization.

In my opinion a multiple of 3 (3 x yearly earnings) is a typical evaluation. There are factors that come into play such as cash flow and risk that can either increase or decrease that multiple.
totally irrelevant. its about traffic and where the traffic is from. everyone is under some bizarre assumption that there aren;t a variety of scenarios where traffic can severely decline overnight.

valuation formulas mean absolutely nothing.
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Old 06-07-2009, 03:29 PM   #49
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Originally Posted by hjnet View Post
Exactly, I've already bought a few MGPs sofar, and always considered 24-36 months revenue as a fair price

24-36 months? Bullshit
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Old 06-07-2009, 04:09 PM   #50
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Originally Posted by Hazlewood View Post
EBITDA is a standard way of valuating one's business. It stands for earnings before interest, taxes, depreciation, and amortization.

In my opinion a multiple of 3 (3 x yearly earnings) is a typical evaluation. There are factors that come into play such as cash flow and risk that can either increase or decrease that multiple.
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