Google Adwords ad auction explained (VIDEO)

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  • $5 submissions
    I help you SUCCEED
    • Nov 2003
    • 32195
    #1

    Google Adwords ad auction explained (VIDEO)

    http://www.youtube.com/watch?v=K7l0a2PVhPQ

    Official video from Google. Many of you know this already, this is a reference post So ease up on the hate
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    • $5 submissions
      I help you SUCCEED
      • Nov 2003
      • 32195
      #2
      By increasing your Quality Score, you pay less per ad click. If you need high quality targeted content pages, hit me up. We can do this for you...affordably

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        • clicker
          Confirmed User
          • Jun 2006
          • 1113
          #3
          Good stuff thanks

            Comment

            • Rick Diculous
              Confirmed User
              • Jul 2008
              • 2384
              #4
              Nice find! Thanks

                Comment

                • TheDoc
                  Too lazy to set a custom title
                  • Jul 2001
                  • 13827
                  #5
                  The keys are simple: Whatever keyword/phrase you are targeting, build that into the ad, have a landing page with those words/phrase. Set your campaigns/ads to rotate, not based on best performing.

                  Exact phrase target one or two very related words, don't go for master words and don't do a ton of keywords in one ad group/campaign. Enter $1 per click, create your ads to pull clicks to jump the click through rate up.

                  Wait until a handful of clicks come in, adjust the bid rate to match the cost per click. Once you start to slip into your spot 4-7 and prices have lowered - adjust your ads to be better quality - but leave the higher click through rate ads going.

                  The tough part is finding the keywords/phrases to target... that don't cost you both arms, or words that don't have 10 pages of ads on them.
                  ~TheDoc - ICQ7765825
                  It's all disambiguation

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                    • $5 submissions
                      I help you SUCCEED
                      • Nov 2003
                      • 32195
                      #6
                      Originally posted by TheDoc
                      The keys are simple: Whatever keyword/phrase you are targeting, build that into the ad, have a landing page with those words/phrase. Set your campaigns/ads to rotate, not based on best performing.

                      Exact phrase target one or two very related words, don't go for master words and don't do a ton of keywords in one ad group/campaign. Enter $1 per click, create your ads to pull clicks to jump the click through rate up.

                      Wait until a handful of clicks come in, adjust the bid rate to match the cost per click. Once you start to slip into your spot 4-7 and prices have lowered - adjust your ads to be better quality - but leave the higher click through rate ads going.

                      The tough part is finding the keywords/phrases to target... that don't cost you both arms, or words that don't have 10 pages of ads on them.
                      Great tips, TheDoc. In terms of finding keywords/phrases to target, Spyfu.com and other related sites are good places to start. Start with the words the competition are targeting and research lower priced terms from there.

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