IT BRAINWASHES US INTO SPENDING MONEY
Marketing expert Martin Lindstrom, author of Buyology, says marketing forces have "hard-wired" us into to being seduced by the Valentine's Day ritual.
He says the original meaning of the day was lost along to way to it turning into another retail opportunity.
"People will have difficulty answering why they are actually celebrating Valentine's Day," Danish-born Lindstrom says.
He says Valentine's Day exploits the need humans have to follow rituals, such as giving your lover a gift on February 14.
If don't, we are made to feel like a "loser".
"You are outside society, you don't follow the norms or the rules ... you are a loser," he says.
"If you don't send flowers, if you don't take your loved one out to a dinner ... if you don't buy a Tiffany ring ... then actually you are a loser.
"Retailers ... will do whatever they can to make it grow and make it even more overwhelming."
Marketing expert Martin Lindstrom, author of Buyology, says marketing forces have "hard-wired" us into to being seduced by the Valentine's Day ritual.
He says the original meaning of the day was lost along to way to it turning into another retail opportunity.
"People will have difficulty answering why they are actually celebrating Valentine's Day," Danish-born Lindstrom says.
He says Valentine's Day exploits the need humans have to follow rituals, such as giving your lover a gift on February 14.
If don't, we are made to feel like a "loser".
"You are outside society, you don't follow the norms or the rules ... you are a loser," he says.
"If you don't send flowers, if you don't take your loved one out to a dinner ... if you don't buy a Tiffany ring ... then actually you are a loser.
"Retailers ... will do whatever they can to make it grow and make it even more overwhelming."
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