The New Pornworld Order - GoFuckYourself.com

MarkTiarra · 01-27-2009, 11:56 PM

Here's the latest post I wanted to share from the Paysite Blog. It's been awhile but I said most of what I had to say on the topic til now so here goes... (For more check out: http://www.guaranteeddesigns.com/blog/).

2009 is here, the economy has been rough to say the least and the proliferation of “tube” sites has had as dramatic a negative impact on paysite sales as the advent of TGP/MGP sites ever did. If I take a look across the board of sites I own as well as clients reporting into me with numbers, sales are down (or growth curves for those who are in building stages) as much as 33%. The sectors hit least hard by this lie in three groups:

1) Cam sites.

2) Dating/social networking sites.

3) VOD sites.

Why? With the first and second cases I think it’s mostly a matter of it being something you can’t really get for free en masse and so it’s still a viable sell. With the third case, VOD type sites, I think the answer is a bit more complicated…

First is obvious issue of the economic factor whereby people on a tight budget much prefer to pay a fixed one time fee for exactly the scene they want and nothing more. The less obvious issue is that, as the Internet has matured, the average experience of the visitor to sites is much higher than it used to be. Just a few years ago we always saw sales spike after Christmas largely because of the influx of newbies with new Holiday gift computers and net accounts. The day of the newbie is past.

So what to do about this? Starting your own cam or dating site and having it be any good is quite the undertaking. Not a bad deal if you can do it, but not on the top of my low effort for high return list by any means. What I’m looking to do in the next month or two is this:

1) Offer on exit from my paysites the ability for the visitor to download (or just stream) scenes or sets individually for a one time fee. It’s an entire secondary sales pitch to the prospective client that wasn’t there before. Using a bit of software like http://www.phantomcart.com/ allows you to do this quite easily and still track it for affiliates using NATS or many of the major billers.

2) Offer some of my older/archive content for free with the access being controlled by simply entering an email address and then from within that “members” area, upselling to cam sites, dating sites, VOD and my own VOD versions of my sites. This model has been recently worked on by a friend of mine to great success and now I’ve had a couple others telling me positive stories as well. It makes me some nervous to offer say a buck an email not knowing yet for sure what the average return will be per “member” but that avg. can be figured out with internal test traffic first.

The times change and if we try to use the same business models from 2000 in them, then we’re not going to be around long. I hope these ideas end up being the solution for this next period of time. We’ll certainly see by the time it thaws out in NY here.

As always, I wish you good luck and good profit! I hope these ideas are useful to you.

OverdueNudes · 01-27-2009, 11:59 PM

Fascinating, great thoughts.

collegeboobies · 01-28-2009, 12:05 AM

Good information man!

MarkTiarra · 01-28-2009, 12:31 AM

Quote:

Originally Posted by collegeboobies

Good information man!

Obrigado. =]

tranza · 01-28-2009, 08:43 AM

That's an interesting thought!

RayVega · 01-28-2009, 09:05 AM

Good stuff as always, Knuckles!

OMG Jim · 01-28-2009, 09:15 AM

Some nice forward thinking in terms of new income generating opportunities for paysite owners.

There is so much room for improvement in members areas right now by using new layouts, new marketing tools and most importantly new ways of engaging the customer.

These are the kind of ideas that will help turn your members area into a larger profit center. New and creative upsell techniques are needed badly.

I will be contacting you to discuss this idea further Mark.

_

stonehammer · 01-28-2009, 09:27 AM

nice post there

Sarah_Jayne · 01-28-2009, 09:33 AM

Certainly an interesting read.

tony286 · 01-28-2009, 10:57 AM

Does the restaurant business say now we all have to be like mcdonalds? does the car business say no will ever buy cars again? I can go on and on. We are in a recession period. When we started in 2000 we did a free site to promote my wife doing ifriends. It was a great learning experience for us, I learned photography and PS and my wife learned how to build sites. We were totally free and gave them 100 exclusive pics a month not old shit. Did they sign up to webcam with my wife? No they demanded more free pics. Those who will survive will be those who have cash reserves and not a huge cash burn.

Reak AGV · 01-28-2009, 11:34 AM

Good information & ideas !

alias · 01-28-2009, 11:50 AM

Quote:

Originally Posted by tony404

We were totally free and gave them 100 exclusive pics a month not old shit. Did they sign up to webcam with my wife? No they demanded more free pics.

In case anyone missed it. All they want is MOAR.. .

Si · 01-28-2009, 12:00 PM

well the first bit is obvious.

The second bit, now thats some very interesting and useful Ideas

MarkTiarra · 01-28-2009, 04:24 PM

Quote:

Originally Posted by AlmightyJim

Some nice forward thinking in terms of new income generating opportunities for paysite owners.

There is so much room for improvement in members areas right now by using new layouts, new marketing tools and most importantly new ways of engaging the customer.

These are the kind of ideas that will help turn your members area into a larger profit center. New and creative upsell techniques are needed badly.

I will be contacting you to discuss this idea further Mark.

_

Cool, looking forward to hearing from you. =]

MarkTiarra · 01-28-2009, 04:26 PM

Quote:

Originally Posted by tony404

Does the restaurant business say now we all have to be like mcdonalds? does the car business say no will ever buy cars again? I can go on and on. We are in a recession period. When we started in 2000 we did a free site to promote my wife doing ifriends. It was a great learning experience for us, I learned photography and PS and my wife learned how to build sites. We were totally free and gave them 100 exclusive pics a month not old shit. Did they sign up to webcam with my wife? No they demanded more free pics. Those who will survive will be those who have cash reserves and not a huge cash burn.

Good points but I think there are some situational differences that make the restaurant analogy a tricky one. There are no restaurants out there offering a mass of the same quality food for free or stealing the food from the great restaurant and giving it away free. McDonalds, you pay less and don't get near the same quality in return.

That said, having a site with your wife puts you in a more exclusive category than "vanilla" porn and if you pay attention to quality I agree you will still do well.

notime · 01-28-2009, 04:42 PM

bump for serious business threads

Martin · 01-28-2009, 04:52 PM

Good read.

MarkTiarra · 01-29-2009, 12:12 AM

Quote:

Originally Posted by Martin

Good read.

I have to ask you Martin, what the heck is that in your avatar? It's some cool sci fi looking shit.

01-27-2009, 11:56 PM	#1
MarkTiarra Confirmed User Industry Role: Join Date: Aug 2002 Location: NJ Posts: 3,833	The New Pornworld Order Here's the latest post I wanted to share from the Paysite Blog. It's been awhile but I said most of what I had to say on the topic til now so here goes... (For more check out: http://www.guaranteeddesigns.com/blog/). 2009 is here, the economy has been rough to say the least and the proliferation of “tube” sites has had as dramatic a negative impact on paysite sales as the advent of TGP/MGP sites ever did. If I take a look across the board of sites I own as well as clients reporting into me with numbers, sales are down (or growth curves for those who are in building stages) as much as 33%. The sectors hit least hard by this lie in three groups: 1) Cam sites. 2) Dating/social networking sites. 3) VOD sites. Why? With the first and second cases I think it’s mostly a matter of it being something you can’t really get for free en masse and so it’s still a viable sell. With the third case, VOD type sites, I think the answer is a bit more complicated… First is obvious issue of the economic factor whereby people on a tight budget much prefer to pay a fixed one time fee for exactly the scene they want and nothing more. The less obvious issue is that, as the Internet has matured, the average experience of the visitor to sites is much higher than it used to be. Just a few years ago we always saw sales spike after Christmas largely because of the influx of newbies with new Holiday gift computers and net accounts. The day of the newbie is past. So what to do about this? Starting your own cam or dating site and having it be any good is quite the undertaking. Not a bad deal if you can do it, but not on the top of my low effort for high return list by any means. What I’m looking to do in the next month or two is this: 1) Offer on exit from my paysites the ability for the visitor to download (or just stream) scenes or sets individually for a one time fee. It’s an entire secondary sales pitch to the prospective client that wasn’t there before. Using a bit of software like http://www.phantomcart.com/ allows you to do this quite easily and still track it for affiliates using NATS or many of the major billers. 2) Offer some of my older/archive content for free with the access being controlled by simply entering an email address and then from within that “members” area, upselling to cam sites, dating sites, VOD and my own VOD versions of my sites. This model has been recently worked on by a friend of mine to great success and now I’ve had a couple others telling me positive stories as well. It makes me some nervous to offer say a buck an email not knowing yet for sure what the average return will be per “member” but that avg. can be figured out with internal test traffic first. The times change and if we try to use the same business models from 2000 in them, then we’re not going to be around long. I hope these ideas end up being the solution for this next period of time. We’ll certainly see by the time it thaws out in NY here. As always, I wish you good luck and good profit! I hope these ideas are useful to you. __________________ Retired Pornosticator Last edited by MarkTiarra; 01-27-2009 at 11:58 PM..

01-27-2009, 11:59 PM	#2
OverdueNudes Confirmed User Industry Role: Join Date: Nov 2008 Posts: 606	Fascinating, great thoughts. __________________ Great Whitelabel Dating

01-28-2009, 08:43 AM	#5
tranza ICQ: 197-556-237 Join Date: Jun 2003 Location: BRASIL !!! Posts: 57,559	That's an interesting thought! __________________ I'm just a newbie.

01-28-2009, 09:05 AM	#6
RayVega Confirmed User Industry Role: Join Date: Jul 2004 Location: New York ICQ#348007554 Posts: 4,212	Good stuff as always, Knuckles! __________________ Ray "The Don" Vega Managing Director Private Equity Fund [email protected]

01-28-2009, 09:15 AM	#7
OMG Jim Confirmed User Industry Role: Join Date: Oct 2005 Location: Atlanta Posts: 3,153	Some nice forward thinking in terms of new income generating opportunities for paysite owners. There is so much room for improvement in members areas right now by using new layouts, new marketing tools and most importantly new ways of engaging the customer. These are the kind of ideas that will help turn your members area into a larger profit center. New and creative upsell techniques are needed badly. I will be contacting you to discuss this idea further Mark. _ __________________ ICQ: 254 914 537 - Skype: AlmightyJim

01-28-2009, 12:05 AM	#3
collegeboobies So Fucking Banned Join Date: Jul 2004 Posts: 3,644	Good information man!

01-28-2009, 09:27 AM	#8
stonehammer Confirmed User Join Date: Feb 2008 Posts: 1,430	nice post there __________________ GFY Educational Series: Buying Skimmed Traffic for Websites

01-28-2009, 09:33 AM	#9
Sarah_Jayne Now with more Jayne Industry Role: Join Date: Dec 2002 Location: Los Angeles Posts: 40,077	Certainly an interesting read.

01-28-2009, 10:57 AM	#10
tony286 lurker Industry Role: Join Date: Aug 2002 Location: atlanta Posts: 57,021	Does the restaurant business say now we all have to be like mcdonalds? does the car business say no will ever buy cars again? I can go on and on. We are in a recession period. When we started in 2000 we did a free site to promote my wife doing ifriends. It was a great learning experience for us, I learned photography and PS and my wife learned how to build sites. We were totally free and gave them 100 exclusive pics a month not old shit. Did they sign up to webcam with my wife? No they demanded more free pics. Those who will survive will be those who have cash reserves and not a huge cash burn.

01-28-2009, 11:34 AM	#11
Reak AGV Confirmed User Join Date: Dec 2004 Location: Unknown Posts: 4,283	Good information & ideas ! __________________ Need Mainstream Content and SEO? SEO * Website Copy * Blogs Blogging - PR Work - Forum Marketing - Social Marketing - Link building - Articles 100% Guaranteed Content!

01-28-2009, 12:00 PM	#13
Si Such Fun! Industry Role: Join Date: Feb 2008 Posts: 13,900	well the first bit is obvious. The second bit, now thats some very interesting and useful Ideas

01-28-2009, 04:42 PM	#16
notime Confirmed User Industry Role: Join Date: Jun 2003 Location: cyberspace Posts: 8,021	bump for serious business threads

01-28-2009, 04:52 PM	#17
Martin "Assassins" Industry Role: Join Date: Dec 2001 Location: At home Posts: 17,277	Good read. __________________