Interesting read: MySpace?s DIY ad service - GoFuckYourself.com

Dennis Rodman · 10-13-2008, 03:42 PM

MySpace on Monday launches MyAds, a do-it-yourself service that lets anyone create their own banner ads, target those ads and distribute them for as little as $25.

Say you?re a pizza maker in Chicago. You follow easy-to-use prompts to make an advertisement and send it to football fans in Chicago on Sunday evening, setting the price you are willing to pay if a fan clicks on your ad and the dates you want the ad to run. These ads will compete for space with large creative campaigns sponsored by corporate MySpace (NWS) advertisers.

It?s a tough time to launch a new advertising product. With the economy in free fall, the rate of online advertising growth has slowed considerably. It even dipped slightly in the second quarter compared to the first, according to a report from the Interactive Advertising Bureau and PricewaterhouseCoopers.

But MySpace CEO Chris DeWolfe insists the site has so many new offerings, like MySpace Music, that he hasn?t seen demand slacken. Research firm eMarketer estimates advertisers will spend $755 million on the site, up from $505 million a year ago.

DeWolfe explains his ?cautious optimism? this way: ?A year and a half ago we were in the social networking category ?. Now we?re considered to be a competitor with the portals.? In fact, comScore reported in June that MySpace had surpassed Yahoo in the amount of display ads it showed.

It?s true, the site has been on something of a tear. It has recently hired a number of former Yahoo employees, including Valeh Vakili, who was the company?s director of U.S. sales operations. And developers like RockYou?s Jia Shen report focusing more of their energies on developing applications for the site.

In August, MySpace?s 120 million users spent an average 164 minutes on the site. In tough economic times, an entertainment site like MySpace could see a bump in traffic as people cut back on pricier attractions like concerts and movies. But as social networking begins to mature, it?s not enough to get attention; MySpace will need to continue making money. And in the next few months, that may be tricky for everybody.

Source: http://techland.blogs.fortune.cnn.co...iy-ad-service/

10-13-2008, 03:44 PM

I saw this today. Looks like a nice little service! My wife is going to be advertising her business there tomorrow, so I will let you know the results, if any.

Semi-Retired-Dave · 10-13-2008, 03:46 PM

I saw that today as well...Looks user friendly and a Great idea.

d-null · 10-13-2008, 03:48 PM

I noticed that myspace servers have improved alot in the last month or so, it looks like they might be on the right track with Myspace again

CyberHustler · 10-13-2008, 03:52 PM

My wife showed me this earlier today... I'm going to try it out.

10-13-2008, 03:42 PM	#1
Dennis Rodman So Fucking Banned Join Date: Jan 2005 Posts: 1,060	Interesting read: MySpace?s DIY ad service MySpace on Monday launches MyAds, a do-it-yourself service that lets anyone create their own banner ads, target those ads and distribute them for as little as $25. Say you?re a pizza maker in Chicago. You follow easy-to-use prompts to make an advertisement and send it to football fans in Chicago on Sunday evening, setting the price you are willing to pay if a fan clicks on your ad and the dates you want the ad to run. These ads will compete for space with large creative campaigns sponsored by corporate MySpace (NWS) advertisers. It?s a tough time to launch a new advertising product. With the economy in free fall, the rate of online advertising growth has slowed considerably. It even dipped slightly in the second quarter compared to the first, according to a report from the Interactive Advertising Bureau and PricewaterhouseCoopers. But MySpace CEO Chris DeWolfe insists the site has so many new offerings, like MySpace Music, that he hasn?t seen demand slacken. Research firm eMarketer estimates advertisers will spend $755 million on the site, up from $505 million a year ago. DeWolfe explains his ?cautious optimism? this way: ?A year and a half ago we were in the social networking category ?. Now we?re considered to be a competitor with the portals.? In fact, comScore reported in June that MySpace had surpassed Yahoo in the amount of display ads it showed. It?s true, the site has been on something of a tear. It has recently hired a number of former Yahoo employees, including Valeh Vakili, who was the company?s director of U.S. sales operations. And developers like RockYou?s Jia Shen report focusing more of their energies on developing applications for the site. In August, MySpace?s 120 million users spent an average 164 minutes on the site. In tough economic times, an entertainment site like MySpace could see a bump in traffic as people cut back on pricier attractions like concerts and movies. But as social networking begins to mature, it?s not enough to get attention; MySpace will need to continue making money. And in the next few months, that may be tricky for everybody. Source: http://techland.blogs.fortune.cnn.co...iy-ad-service/

10-13-2008, 03:46 PM	#3
Semi-Retired-Dave Too lazy to set a custom title Join Date: Apr 2004 Location: LA Posts: 11,190	I saw that today as well...Looks user friendly and a Great idea. __________________ Support a Good Cause

10-13-2008, 03:48 PM	#4
d-null . . . Industry Role: Join Date: Apr 2007 Location: NY Posts: 13,724	I noticed that myspace servers have improved alot in the last month or so, it looks like they might be on the right track with Myspace again __________________ __________________ Looking for a custom TUBE SCRIPT that supports massive traffic, load balancing, billing support, and h264 encoding? Hit up Konrad! Looking for designs for your websites or custom tubesite design? Hit up Zuzana Designs Check out the #1 WordPress SEO Plugin: CyberSEO Suite

10-13-2008, 03:44 PM	#2
shermo Guest Posts: n/a	I saw this today. Looks like a nice little service! My wife is going to be advertising her business there tomorrow, so I will let you know the results, if any.

10-13-2008, 03:52 PM	#5
CyberHustler Masterbaiter Industry Role: Join Date: Feb 2006 Posts: 26,194	My wife showed me this earlier today... I'm going to try it out.