That was a personal favorite.

It will be hacked, too... :(

Yep

as long as they release it, people will break it

Didn't people say Macrovision was unhackable? And DVD encryption? And Blu Ray?

They've had this sort of thing on images for years. I guess it only makes sense for it to be in video now as well...
But yeah, there can be a work around for it, since the mark is detectable, it can also be altered. Just need to run an application on the video to search/destroy. The concept is great, but hackers won't stand for it. :)

:thumbsup

Sounds good. Too bad it will be defeated in a matter of weeks or less.

bump 4 business knowledge

The point isn't to stop hackers, though.

It doesn't matter if it can be circumvented. If it doesn't stop people from watching it, most are too lazy to disable it if that takes more than 20 seconds.

Even if it's hackable, which I don't think because its not based on such technology, it's still fingerprinted therefore traceable,due to spidering, WHERE it's being used so the owners can check if that is a licensed site or not.
So the owner is updated fully automated on every site/p2p where his content is exactly.
It's up to the owner to act if he finds something that is not right.

IM not sure how it works but Digimark has been doing this since before photoshop3.

What I heard is that it is interesting enough to contact the sales reps at Philips and get some more free info to see if could suit you in any way if you want your content use mapped & charted.

Sounds like Digimarc for video.

Maybe 2008 style & improved ?
I am not a tech guy :)