| philguy |
08-19-2008 01:45 PM |
Quote:
Originally Posted by ianlester
(Post 14623713)
With CPM, Using GTSAds the CPM model is a lot more effective for advertisers and publishers because the system automatically rotates out poorly converting ads. As a result, your CTR increase substantially and your ROI exponentially.
You're right, knowledge is money in media buying/selling & this system was designed with stats junkies in mind.
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This is your companies marketing and not based in fact. I hate to be honest with you but CPM advertising never (maybe some one in a million exception) reaches close 10% CTR. It just doesn't happen...no matter how appealing a banner is. Even if it reached that level of CTR, the price per click would be outrageous for even low end CPM ads.
You CPC campaigns might work with the proper information available but anyone who doens't have an advertising budget that "needs" to be spent will be throwing money out the window on a CPM campaign with your system or for that matter most any system. CPM marketing is not about ROI, which is paramount in adult, but about branding....pure and simple.
This info needs to be put out to protect smaller webmasters who don't have 1000's to waste on ineffective campaigns. You'll take their money I'm sure, but they need to be aware that CPM advertising will not provide the results they're seeking or even the results you're hinting at; namely "your CTR increase substantially and your ROI exponentially." That statement is misleading at best. |
