If you want Americans to come to Europe, you are really really really going to need to offer something unique. Most of us only need to travel within a couple hundred miles to go to any number of great shows. To get us to travel thousands of miles, get a passport (a lot of Americans still don't have one), and shell out thousands of dollars, it's going to have to be something incredibly unique.
Free registration will need to be a given... Hotel giveaways would probably be an attraction as well. It's just going to be very difficult to get an American to spend money they don't need to spend to see people that they can see at any American show.
Free registration will need to be a given... Hotel giveaways would probably be an attraction as well. It's just going to be very difficult to get an American to spend money they don't need to spend to see people that they can see at any American show.



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