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FedEx to rename Kinkos to "FedEx Office" for $700,000,000 FedEx to rename Kinkos to "FedEx Office" for $700,000,000
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Old 06-02-2008, 04:04 PM   #1
Socks
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FedEx to rename Kinkos to "FedEx Office" for $700,000,000
I guess it's a lot of signs to change.

http://www.bloomberg.com/apps/news?p...euru8&refer=us
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Old 06-02-2008, 04:20 PM   #2
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The cost reflects the value of the Kinko's name / goodwill on paper. It's not the actual cost of changing signage, etc.

Ron
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Old 06-02-2008, 04:22 PM   #3
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GoodBye Kinkos
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Old 06-02-2008, 04:25 PM   #4
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Crazy, i've never even heard of "kinkos"
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Old 06-02-2008, 04:29 PM   #5
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Crazy, i've never even heard of "kinkos"
Maybe not where you're from....
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Old 06-02-2008, 04:34 PM   #6
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That is going to be one big re-branding marketing push.
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Old 06-02-2008, 06:21 PM   #7
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wow - crazy....whats this world coming to?
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Old 06-02-2008, 06:23 PM   #8
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What's next? Pasta Hut? Oh.. right.
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Old 06-02-2008, 06:52 PM   #9
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Crazy, i've never even heard of "kinkos"

http://www.amazon.com/Copy-This-Hype...2457896&sr=1-1

read this book u might learn something
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Old 06-02-2008, 07:51 PM   #10
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I used to live in Kinkos when I was in college.
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Old 06-02-2008, 08:08 PM   #11
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Crazy, i've never even heard of "kinkos"
Quote:
Originally Posted by Alky View Post
Maybe not where you're from....
Under a rock?
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Old 06-02-2008, 08:13 PM   #12
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Smart move. Webmasters could learn something.
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Old 06-02-2008, 08:13 PM   #13
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clearly their balance sheet was fucked up and they figured one big charge would be easier to swallow
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Old 06-03-2008, 06:37 AM   #14
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i once got a BJ in a kinkos
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Old 06-03-2008, 07:54 AM   #15
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It was to be expected, remember how UPS changed the name of Mail Boxes Etc. to the UPS Store, well this is FedEx's response.
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FedEx to rename Kinkos to "FedEx Office" for $700,000,000 FedEx to rename Kinkos to "FedEx Office" for $700,000,000
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