google adwords and yahoo tracking accuracy?

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  • BJ
    Confirmed User
    • Mar 2002
    • 5590
    #1

    google adwords and yahoo tracking accuracy?

    Im beginning to think that google and yahoo conversion tracking is highly inaccurate. Like about 50% inaccurate. Both seem to track only 50% of the sales they actually produce.

    I know I should track on my own but haven't implemented that yet.

    Anyone here have similar results?
    Tags: None
    • camgirlshide
      Confirmed User
      • Jan 2005
      • 1558
      #2
      I can tell you that in my case I use google tracking for both paypal and google checkout sales (this is for a mainstream site). In both cases the payment processors require a click after the transaction is complete for it to get counted by the conversion counter. I would estimate > 50% of the people simply exit the payment processor after the sale resulting in the conversion not being counted.
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