Good Marketing Advice! Don't use Google SEO until you read this.
Search engine optimization dominates the thinking and to a large degree the marketing efforts of many small and medium-sized companies, but did you know this.... many of the largest and most profitable companies in the world ignore many SEO techniques. WHY? Do they have a secret that makes their marketing work without the need for search engine appeasement? NOT REALLY.
Here's what they know... search engines are in the business of selling you their stuff not buying yours. But your prime interest is in delivering a finely crafted, focused marketing message to your audience, not to search robots.
Google understands the same thing most extraordinarily successful companies understand and that is they know what you really want. The keyword here is 'really:' they understand the unconscious primal need to survive, to be the alpha-ape, to be "First on Page One" of a search for whatever it is you do, because in the SEO game, if you ain't on the leader board you ain't in the money.
The Google Paradox
Here's the problem: Google can only be successful as long as they deliver relevant search results to a vast Internet audience. If they fail to deliver appropriate search results people will stop using them and their paid-for services will decline.
On the other hand, you as a business executive want access to Google's vast audience, and the only way you think you can effectively gain this access is to appear on that first search page as close to the top as possible; and you really don't give a damn how you get there.
Enter the search engine optimization gurus who provide the promise of survival of the most index-able. So now we have Google whose success is based on delivering relevant searches and SEO companies intent on manipulating this ability to place their clients on page one near the top.
Google of course being a smart bunch of guys foils the SEOs by constantly changing their methods and algorithms and trumps them by placing paid-for results in the most prominent places. And the game continues, bringing in huge profits to Google and wonderfully large fees to the search engine optimization experts, leaving you paying the shot with little to show for it.
So what to do? How about "Go Back to the Basics of Marketing".
The lesson here is clear: sound marketing practices based on the way people think and act should be your number one priority, not blind faith in the manipulation of some constantly changing mathematical formula that is increasingly playing second fiddle to paid-for placement.
The ability to make money on the Web is not based solely on traffic but rather on your ability to communicate. High volume expensive traffic that leaves your site within seconds serves no financial purpose.
You should be spending your marketing dollars on methods that grab visitors' attention and deliver a focused, informative, entertaining and memorable marketing message that resonates with your audience's unconscious desires.
Sales are generated by creating what Clotaire Rapaille, the reigning superstar of market research, refers to as the process of "Lustication and Justification". Lustication is the psychological trigger of desire that makes your audience want to buy your product or service, while Justification is merely the rational excuse used to expend resources.
His belief is to allow prospects to gain a sense of accomplishment by justifying their reasoning through logical and rational thinking... then he pursues the more relevant hidden aspects of desire, and that's the ultimate sales trigger he's looking for.
An Affordable Solution
Most businesses certainly can't afford the fees of an expert like Clotaire Rapaille, but if you free yourself from conventional thinking and the need to justify and rationalize everything you do then maybe you to can find the hidden triggers of desire that form the code you need to base your marketing on.... What the Customer WANTS!
Humans have two fundamental needs, survival and improvement; these essential requirements are subdivided into our need for food, shelter, reproduction, acceptance, community, status, and knowledge; these are motivational triggers for everything your audience does and for every cent they spend.
While you're knocking your brains out competing for top spot on a Google search, the big boys are delivering what people really want... a "Marketing Message to a Targeted Audience"and laughing all the way to the bank.
Bottom Line
If you want your share of the Internet pie, you best discover what really satisfies your audience's hunger, because that's the basis for a marketing message and website presentation that works.
Modified from an article by Jerry Bader, Senior Partner at MRPwebmedia.com
Here's what they know... search engines are in the business of selling you their stuff not buying yours. But your prime interest is in delivering a finely crafted, focused marketing message to your audience, not to search robots.
Google understands the same thing most extraordinarily successful companies understand and that is they know what you really want. The keyword here is 'really:' they understand the unconscious primal need to survive, to be the alpha-ape, to be "First on Page One" of a search for whatever it is you do, because in the SEO game, if you ain't on the leader board you ain't in the money.
The Google Paradox
Here's the problem: Google can only be successful as long as they deliver relevant search results to a vast Internet audience. If they fail to deliver appropriate search results people will stop using them and their paid-for services will decline.
On the other hand, you as a business executive want access to Google's vast audience, and the only way you think you can effectively gain this access is to appear on that first search page as close to the top as possible; and you really don't give a damn how you get there.
Enter the search engine optimization gurus who provide the promise of survival of the most index-able. So now we have Google whose success is based on delivering relevant searches and SEO companies intent on manipulating this ability to place their clients on page one near the top.
Google of course being a smart bunch of guys foils the SEOs by constantly changing their methods and algorithms and trumps them by placing paid-for results in the most prominent places. And the game continues, bringing in huge profits to Google and wonderfully large fees to the search engine optimization experts, leaving you paying the shot with little to show for it.
So what to do? How about "Go Back to the Basics of Marketing".
The lesson here is clear: sound marketing practices based on the way people think and act should be your number one priority, not blind faith in the manipulation of some constantly changing mathematical formula that is increasingly playing second fiddle to paid-for placement.
The ability to make money on the Web is not based solely on traffic but rather on your ability to communicate. High volume expensive traffic that leaves your site within seconds serves no financial purpose.
You should be spending your marketing dollars on methods that grab visitors' attention and deliver a focused, informative, entertaining and memorable marketing message that resonates with your audience's unconscious desires.
Sales are generated by creating what Clotaire Rapaille, the reigning superstar of market research, refers to as the process of "Lustication and Justification". Lustication is the psychological trigger of desire that makes your audience want to buy your product or service, while Justification is merely the rational excuse used to expend resources.
His belief is to allow prospects to gain a sense of accomplishment by justifying their reasoning through logical and rational thinking... then he pursues the more relevant hidden aspects of desire, and that's the ultimate sales trigger he's looking for.
An Affordable Solution
Most businesses certainly can't afford the fees of an expert like Clotaire Rapaille, but if you free yourself from conventional thinking and the need to justify and rationalize everything you do then maybe you to can find the hidden triggers of desire that form the code you need to base your marketing on.... What the Customer WANTS!
Humans have two fundamental needs, survival and improvement; these essential requirements are subdivided into our need for food, shelter, reproduction, acceptance, community, status, and knowledge; these are motivational triggers for everything your audience does and for every cent they spend.
While you're knocking your brains out competing for top spot on a Google search, the big boys are delivering what people really want... a "Marketing Message to a Targeted Audience"and laughing all the way to the bank.
Bottom Line
If you want your share of the Internet pie, you best discover what really satisfies your audience's hunger, because that's the basis for a marketing message and website presentation that works.
Modified from an article by Jerry Bader, Senior Partner at MRPwebmedia.com
~TheDoc - ICQ7765825
~¤~ 
Comment