Etology Removes All BitTorrent Sites From Their Ad Network

[Aussie Rebel]

Interesting read, Things aren't looking good in the torrent world

Etology, an online advertising firm based in the U.S. announced that it will stop serving ads to all BitTorrent sites in their advertising network on December 1st. They argue that they have no other choice because of the legal implications involved and the potential risk to their advertisers, whatever that may be.

Etology Kicks Out BitTorrent Sites In the email sent by Etology to their BitTorrent site customers they write: ?Due to the legal implications involved with sponsoring torrent sites, our management team has made the decision to remove from our network torrent sites that promote copyrighted content.?

They probably mean ?promote sharing of copyrighted content?, but that?s a minor detail. According to Etology this move is needed in order to to minimize risk for their advertisers. It is not sure what the risk is, but apparently some of their bigger clients don?t what their ads to appear on BitTorrent sites. At this point it is not clear if only BitTorrent sites are affected, or also the huge list of warez sites in their ad network.

Most companies don?t want to be associated with sites that offer links to copyrighted material. Others see it as a great outlet to advertise their products, last year Wal-Mart placed targeted ads for DVDs of popular TV-shows such as ?The Sopranos?, ?Smallville?, ?Desperate Housewives? on The Pirate Bay during the holiday season. The ads appeared on pages that linked to corresponding torrents.

Etology served ads for Demonoid, Torrent-Finder, TorrentReactor, TorrentPond, BTScene and several other sites. There are still some options for BitTorrent site owners to monetize their websites, with Adbrite as the leading ad provider. Other alternatives are CPX Interactive, AuctionAds, ShoppingAds and unfortunately plenty of adult and gambling related programs.
http://torrentfreak.com/etology-remo...-sites-071127/

[DaddyHalbucks]

...and returned all the money.

..right?

[WiredGuy]

I somewhat doubt they'll pull the plug on sites like RedTube.com. We'll see come Dec 1st I guess ;)
WG

[Jace]

woah, that is pretty huge

i think ad networks are starting to see a bigger picture here, if people can't get the sites or host shut down, they will start going after those that fund the sites

[Roald]

Lets wait and see what will come out of this.

ah sister company serving them maybe? ;))

[flashfire]

I dont buy it...we will see

[will76]

Too bad that AFF and Cams continue to support these sites. Well i guess AFF doesnt care too much they looking to dump the program and make it the next owners problem.

Burn in hell lars and andrew.

[seeric]

i like pie.

[Aussie Rebel]

Originally Posted by Jace

woah, that is pretty huge

i think ad networks are starting to see a bigger picture here, if people can't get the sites or host shut down, they will start going after those that fund the sites

I really hope they start going after programs that fund them, that would make my day.

[Aussie Rebel]

Bump for those that missed it

[ravo]

Originally Posted by Aussie Rebel

... last year Wal-Mart placed targeted ads for DVDs of popular TV-shows such as ?The Sopranos?, ?Smallville?, ?Desperate Housewives? on The Pirate Bay during the holiday season. The ads appeared on pages that linked to corresponding torrents.

If that's true, I'm suprised that Wal-Mart (who like to promote their squeeky clean image) hasn't been taken to task.

[SmokeyTheBear]

Originally Posted by ravo

If that's true, I'm suprised that Wal-Mart (who like to promote their squeeky clean image) hasn't been taken to task.

i doubt its true , its more likely they were just ran thru some other ad network..