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100 Great Ambushes:thumbsup
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When I first moved to California I attended classes at the American Film Institute and worked in the movie business for a couple of years. My highest rank in the film industry was "Transportation Captain" and part of that job was to shuttle "the talent" around. It was kind of fun but not a career choice. Shortly after I was out shooting with my camera at an event somewhere and met someone who offered to be my agent. He wanted me to take photos for celebrity events. He would get me the credentials, pay all of my expenses, and sell my photos. I made a percentage of each sale. So, I started out shooting a few shoot movie premiers. Then parties such as Vanity Fair, and eventually the Academy Awards. I will tell you that the group of men (and women) that do this for a living can be ruthless. I wasn't, I was just having fun and making a little money. So, I had an "obviously" different approach. When standing in a bank of who knows how many photographers, they would all have their camera up shooting and I would just be standing there looking at the celebrity walking by, who in turn, would look at me because they could see my face. They would often look a little puzzeled at first but I would give them a wink and a smile and they in turn would give me a straight on shot. I got some of the best pictures this way. My agent was always impressed. And in turn, some of the celebs (after a few events) got to know me. They would come out and look around going "where's Rand?" I loved it and the other photographers would just look at me like "who is this guy?" This method worked so well for me that one night I was backstage at the Academy Awards in the place that was set up for the Oscar winners to come back with their trophy to be photographed. The guys that won the Oscar for "When We Were Kings" (Best Documentary Feature) were standing near me holding their Oscar. I was taking a good long look at it because at the time it was as close as I had ever been to one. The director caught me admiring the trophy and asked if I would like to hold it. He handed it to me and seconds later every photographer in the room was looking at me like I had committed some heinous faux pas. But in reality, they were all very envious. Again, it was like "who is this guy?". A lot of those photographers got to know me that night. But there wasn't much money to be made when 50 or more other photographers were getting similar shots as yours, so I left that paparazzi game after only a few months. Now I get to walk the red carpet on occasion and some of those same photographers yell "Hey Rand" when I walk by. That always makes me smile. |
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But yes, cross sells have worked very well our clients. Used properly and not abused or disguised, they are an effective cross marketing tool. They are not for everyone, but, well managed programs with long term goals can use them with excellent results. |
Rand is a great guy, he gave me a try at customer service at Epoch for about 5 minutes before firing me. Best move he has ever made :)
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great answers!!!!!!!!!!!!!!!!!!
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some great insight
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Excellent interview Rand! I know the risk department was really glad when you guys figured out how to get rid of the big dial and only use the scalpel sized one!
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Rand is awesome! Very interesting to read all about you!
Still wonder what is going on in that head of yours to make you always have that devlish smile lol good stuff Rand! |
RAND is seriously one of the funnest and most knowledgabale cats in this crazy industry - Great choice and looking forward to more answers!
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Loves ambush so far! You go Rand!
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CONCERT UPDATE
I was just reminded that I have tickets to go see Morrisey tonight. Guess we'll find out if he's all washed up or not. Should be an *interesting* crowd. Some girls are bigger than others Some girls are bigger than others Some girls mothers are bigger than Other girls mothers |
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We have some big news coming out of Epoch soon, but I'm not quite ready to announce it just yet. Stay tuned. |
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We aren't really structured that way, but I know what you are asking. I have to say that the person who taught me the most is Clay Andrews. I learned so much from him and admire his keen sense of logic to this day. Clay has great instincts and is easy to work with. It made for a really good learning situation. He made it fun too. Joel has always been the technical genius and just way over my head with his ideas, but since becoming our CEO, I've learned a lot about his business philosophy and about protecting assets. Joel is a humble guy, riding a bike to work almost every day. He's not about "bling" but strictly about his business and doing things for the right reasons. That's a great type of guy to have leading your company. And I can't leave out Esther Martinez whom I communicate most with these days. She has a very clear perception and a heavy Spanish accent. She's the best person I know to brainstorm with. She knows how to ask the right questions and thinks many steps ahead of the immediate situation. She's one smart lady I have a lot of respect for. |
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What if there were no hypothetical questions? :) Well, other than trying to find a place where it would NOT be illegal and setting up shop there.... I guess I'd be doing something creative. I am surrounded by so much talent. Artists, photographers, singers, directors, DJ's, etc... that I would probably try to find a way to move into something creative where I could put these talented people together. Either that or just sell everything, buy a 40' sailboat, and travel for a while. |
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Believe it or not, I don't really look at porn. I see more at a show than I do anywhere else. But I can assure you that if I did it would definitely be something Epoch would process for. |
Before I finish up the last two questions, I wanted to take the opportunity to thank Sleazy for this dubious honor and Rochard for putting the questions together. The Ambush Interview series is a GFY tradition and I'm honored to be honored. Also, thanks for all the kind words from everyone else who posted in this thread. I've been doing this for over nine years and have had so much fun along the way. I have really enjoyed getting to know so many of you and look forward to many more years of continued success. Thank you. |
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Epoch is never finished fine tuning. We are continuously looking for ways to do what we do more efficiently or by offering new tools and features. We do indeed have a new product coming out before the end of the year. We're not yet ready to announce it though. Do stay tuned. As far as big... yes. A surprise? Probably not. :upsidedow |
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Great interview Rand. i feel lucky working with you. Did I tell you i love you today ? ;)
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Congrats and well deserved Ambush interview! You are a great person Rand and work with my favorite company,EPOCH!
Your Friend, Mr. Romance |
Awesome ambush! Good job Rand (as always!)
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Affiliates...... get ready to be happy. :winkwink: |
RAND ROCKS!
I will be seeing this fine gentleman in a few days in one of the most amazing places on earth.... Island Gathering! Great Ambush!:thumbsup |
I read every word.
Rand is a true gentleman and talks and walks a straight game. I ALWAYS appreciate that. ;-) |
Ambush Interview #116 Rand you got one of the good guys.
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