Google launches first YouTube ads - GoFuckYourself.com

KimJI · 08-23-2007, 06:23 AM

http://www.telegraph.co.uk/money/mai...bcngoog122.xml

Video website YouTube is to feature advertising for the first time, after Google revealed it is offering companies the chance to run ads on some of the site's most popular content.

The website, which Google paid $1.65bn (£829m) for last year, has allowed 20 companies to run trial adverts on 200 videos over the last few weeks.

However, from today it is opening up the advertising model to anyone, and will allow companies to place ads on the videos of a small number of the one thousand of its content providers, or partners.

advertisementThese partners are a mix of traditional broadcasters and individuals, who are awarded partnerships based on their popularity and include the BBC, Warner Music and Chelsea Football Club.

YouTube claims the new advertising method is five to ten times more effective than any other display advertising.

A spokesman for YouTube said the group had been trialling various different ideas for weeks, revealing that video abandonment skyrockets as pre-roll adverts get longer in length, making it clear that they have a "detrimental impact on users".

During the trials, YouTube found that 75pc of those who clicked on the overlay watched the entire advert.

The featured adverts are animated semi-transparent banners, or "overlays", that run along the bottom of the screen about 15 seconds into the video.

They stay there for 10 seconds, allowing viewers to click on the overlay, which launches a deeper interactive video advert, while the main video is temporarily paused. Or viewers can ignore the overlay, and it will disappear.

People may just do that - judging from some of the comments posted in reaction to the announcement on Google's website.

One reader said: "Oh God...that sounds awful. Ads next to the video, OK. But inside? No thanks." While others promised to unsubscribe to any of their favourite shows that feature the new type of advertising.

Meanwhile, one reader summed up the challenges online advertisers face today, saying: "I hope the ads are cool, interesting, and relevant to me".

Google's management are all too aware of this attitude, warning earlier this year that consumers are the new brand managers, as they define the rules of engagement online.

The YouTube spokesman today said: "We connect the adverts with the content, advertisers come to us with ideas of who they want to target."

Google acquired YouTube last year despite the site having no proven revenue model.

PR_Sebas · 08-23-2007, 06:32 AM

heard about this last nite, then went to youtube and it was down for a bit... probably changing some software.... we'll see how annoying they are

StuartD · 08-23-2007, 06:34 AM

3rd or 4th thread on it now.

fuzzylogic · 08-23-2007, 06:47 AM

Quote:

Originally Posted by StuartD

3rd or 4th thread on it now.

old news.
i posted this 24hrs ago and it was old news then too.

martinsc · 08-23-2007, 07:00 AM

Quote:

Originally Posted by fuzzylogic

old news.
i posted this 24hrs ago and it was old news then too.

on gfy it's always old news...
even it didn't happen yet, everybody on gfy already knows ....

xxxice · 08-23-2007, 07:04 AM

Quote:

Originally Posted by martinsc

on gfy it's always old news...
even it didn't happen yet, everybody on gfy already knows ....

Hehe so true

Extreme John · 08-23-2007, 07:05 AM

Just to fit in im going to say I knew about this like 6 years ago, prior to the development of You Tube, or the sale.

I missed the other 15 threads so this works for me ;)

08-23-2007, 06:23 AM	#1
KimJI Confirmed User Join Date: May 2007 Location: So fucking gone Posts: 1,839	Google launches first YouTube ads http://www.telegraph.co.uk/money/mai...bcngoog122.xml Video website YouTube is to feature advertising for the first time, after Google revealed it is offering companies the chance to run ads on some of the site's most popular content. The website, which Google paid $1.65bn (£829m) for last year, has allowed 20 companies to run trial adverts on 200 videos over the last few weeks. However, from today it is opening up the advertising model to anyone, and will allow companies to place ads on the videos of a small number of the one thousand of its content providers, or partners. advertisementThese partners are a mix of traditional broadcasters and individuals, who are awarded partnerships based on their popularity and include the BBC, Warner Music and Chelsea Football Club. YouTube claims the new advertising method is five to ten times more effective than any other display advertising. A spokesman for YouTube said the group had been trialling various different ideas for weeks, revealing that video abandonment skyrockets as pre-roll adverts get longer in length, making it clear that they have a "detrimental impact on users". During the trials, YouTube found that 75pc of those who clicked on the overlay watched the entire advert. The featured adverts are animated semi-transparent banners, or "overlays", that run along the bottom of the screen about 15 seconds into the video. They stay there for 10 seconds, allowing viewers to click on the overlay, which launches a deeper interactive video advert, while the main video is temporarily paused. Or viewers can ignore the overlay, and it will disappear. People may just do that - judging from some of the comments posted in reaction to the announcement on Google's website. One reader said: "Oh God...that sounds awful. Ads next to the video, OK. But inside? No thanks." While others promised to unsubscribe to any of their favourite shows that feature the new type of advertising. Meanwhile, one reader summed up the challenges online advertisers face today, saying: "I hope the ads are cool, interesting, and relevant to me". Google's management are all too aware of this attitude, warning earlier this year that consumers are the new brand managers, as they define the rules of engagement online. The YouTube spokesman today said: "We connect the adverts with the content, advertisers come to us with ideas of who they want to target." Google acquired YouTube last year despite the site having no proven revenue model. __________________ Trafficadept \| Best traffic I have ever tested \| web "@t" cuul.org

08-23-2007, 06:32 AM	#2
PR_Sebas Confirmed User Join Date: Dec 2006 Posts: 2,825	heard about this last nite, then went to youtube and it was down for a bit... probably changing some software.... we'll see how annoying they are __________________

08-23-2007, 06:34 AM	#3
StuartD Sofa King Band Join Date: Jul 2002 Location: Outside the box Posts: 29,903	3rd or 4th thread on it now. __________________ This is me on facebook This is me on twitter

08-23-2007, 07:05 AM	#7
Extreme John Confirmed User Join Date: Apr 2002 Location: Fl Posts: 1,475	Just to fit in im going to say I knew about this like 6 years ago, prior to the development of You Tube, or the sale. I missed the other 15 threads so this works for me ;) __________________ Florida Honnies - Extreme John 51299342