http://arstechnica.com/news.ars/post...oundaries.html
Coming soon: Top level domain names based on ethnicity
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Implication for online marketers: Ethnic-specific subniches of general product categories. Has applications for both mainstream and adult/gaming/pharma marketers.
Coming soon: Top level domain names based on ethnicity
If approved, .LAT will become one of the first TLDs based on an ethnic group instead of being limited by country. The first, according to Keenan, was .CAT for Catalonians (for those not familiar, Catalonia is an autonomous community within Spain). With a new TLD approval process coming in 2008, .LAT and .CAT could be just the beginning of a bigger wave of domains focused around culture and lifestyle. We may one day see TLDs like .GLBT or .BIKE for the gay/lesbian/bisexual/trans and cycling communities, for example. The question is: who plans to beat me to applying for .NERD?
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Implication for online marketers: Ethnic-specific subniches of general product categories. Has applications for both mainstream and adult/gaming/pharma marketers.
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