Sales to traffic ratio...what's "good" nowadays?

[daddynastee]

Is it just me or have sales ratios tanked out during 07?

10 years in the biz and I've never seen such a shitty year.

Prior to '07 we were doing the standard 1/500 sales. Now it's barely 1/1,000.

Is this related to TGP and sites like Xtube, etc? Or just porn saturation and glut?

Fuck!

[daddynastee]

Uhm...anyone here today?

[EonBlue]

Maybe more to do with trojans.

[luv$]

Is it just me or have sales ratios tanked out during 07?

10 years in the biz and I've never seen such a shitty year.

Prior to '07 we were doing the standard 1/500 sales. Now it's barely 1/1,000.

Is this related to TGP and sites like Xtube, etc? Or just porn saturation and glut?

Fuck!

Have you seen some of the stats threads I have made regarding CleverBucks?

http://www.gofuckyourself.com/showthread.php?t=747178

http://www.gofuckyourself.com/showthread.php?t=752374

[biskoppen]

Ratios means nothing... when will people learn... NOTHING

Investment vs. income is the only thing that matters

I can make the sale gallery convert 1:100 or 1:2500.. matters nothing....

[daddynastee]

Sorry to sound so dim biskoppen, but what exactly do you mean by "Investment vs. income"?

I only mentioned ratios as a way to define the shift that we've noticed this year. That's all. It wasn't implying that we don't invest in our sites.

[daddynastee]

So what's wrong with ratios again?

[Iron Fist]

I think hes taking about "ROI - Return on Investment" - are your sites paying themselves off and making bank or are you constantly sinking time and cash into them with minimal returns.

Ratios are a good indicator of overall how your doing, but I agree, they shouldn't be the benchmark everyone in marketingspeak holds them up to.

"MY PROGRAM DOES 1:150!!!!! SIGN UP NOW AND MAKE BANK WITH ME!" - bullshit - seasons change, as well as the traffic.

[Tempest]

I have sites converting at 1:70 and others 1:7000 (and that's just 1 program as a comparison).. *shrug*.. gotta actually test things out to see what works and what doesn't with your traffic instead of just slapping shit up and then complaining about conversions.

[biskoppen]

Sorry to sound so dim biskoppen, but what exactly do you mean by "Investment vs. income"?

I only mentioned ratios as a way to define the shift that we've noticed this year. That's all. It wasn't implying that we don't invest in our sites.

I mean.. the only thing ratio tells is how the traffic is sent, not how well a site converts (well, for a paysite it can because of the huge amount of traffic sent all kinds of ways)

But.. from an affiliates point of view the ratio tells very little.. ofcourse SE will produce better ratios that 404.. but here's an example :

I have 2 galleries, each viewed a 1000 times

Each of these galleries got a single outgoing link

Gallery 1 have a "Join with your creditcard inside now" link
Gallery 2 have a "Continue to the free videos" link

Gallery 1 will send 20 clicks to the sponsor
Gallery 2 will send 200 clicks to the sponsor

Both of these galleries will very likely bring the same amount of sales, but the ratio on gallery 2 will be 10 times worse than gallery 1.. but it matters nothing, because the amount of sales is the same.. investment vs. income

Ratio means very little...