The Art Of Pre-selling - GoFuckYourself.com

frenchmojo · 08-26-2002, 07:47 AM

All day long i see webmasters blaming their sponsors on the boards about their conversions ratios. 50% of the time, you can do something about it. So start thinking a bit:

The job of your sponsor's site is to sell... But your job is to PRE-SELL

I have been spending some times reviewing the differences between Stripsaver's and VirtuaGirl's affiliates who convert 1/50 and the one who do at 1/1500.

1- use a banner and be sure that your surfers will feel annoyed by this SO WELL KNOWN sales technic : banner. Unless the banner is extremely new and innovating, are you sure you are on a positive state of mind to buy when you click on a banner? No, you are just thinking : "ok, these guys are going to sell me their stuff". Well.. it's the same for your surfers. They are not in the best STATE OF MIND to buy. They are hiding their wallet before clicking on any banner.

2 - So how to achieve this positive buying STATE OF MIND ? Inform them, tell them it's a tip that nobody else has, make them dreaming, talk to them just as you would talk to a friend like you were giving him the address of the best strip club in town.

Don't start a sell effort but pre-sell. Pre-sell = be INFORMATIONAL, and don't be a saleman (that's my job, not yours)

So now you choose : either you let you CR at 0.1%, or you raise it to 2%. All it takes is 10 minutes of thought...

-=HOAX=- · 08-26-2002, 10:09 AM

DarkJedi · 08-26-2002, 10:14 AM

ldinternet · 08-26-2002, 10:20 AM

redshift · 08-26-2002, 10:56 AM

B40 · 08-26-2002, 11:33 AM

TaDoW · 08-26-2002, 11:37 AM

the fewer people who understand this, the better :-) I'm with you arnaud!

Dildozer · 08-26-2002, 11:41 AM

it makes prtty good sense. Informative advertising is one of the most effective way to sell.

Steve · 08-26-2002, 11:56 AM

Quote:

Originally posted by TaDoW
the fewer people who understand this, the better :-) I'm with you arnaud!

exactly - now he should shut the fuck up and allow nature to take it's course.

08-26-2002, 07:47 AM	#1
frenchmojo Registered User Join Date: Apr 2002 Location: Fucking Paris Posts: 27	The Art Of Pre-selling All day long i see webmasters blaming their sponsors on the boards about their conversions ratios. 50% of the time, you can do something about it. So start thinking a bit: The job of your sponsor's site is to sell... But your job is to PRE-SELL I have been spending some times reviewing the differences between Stripsaver's and VirtuaGirl's affiliates who convert 1/50 and the one who do at 1/1500. 1- use a banner and be sure that your surfers will feel annoyed by this SO WELL KNOWN sales technic : banner. Unless the banner is extremely new and innovating, are you sure you are on a positive state of mind to buy when you click on a banner? No, you are just thinking : "ok, these guys are going to sell me their stuff". Well.. it's the same for your surfers. They are not in the best STATE OF MIND to buy. They are hiding their wallet before clicking on any banner. 2 - So how to achieve this positive buying STATE OF MIND ? Inform them, tell them it's a tip that nobody else has, make them dreaming, talk to them just as you would talk to a friend like you were giving him the address of the best strip club in town. Don't start a sell effort but pre-sell. Pre-sell = be INFORMATIONAL, and don't be a saleman (that's my job, not yours) So now you choose : either you let you CR at 0.1%, or you raise it to 2%. All it takes is 10 minutes of thought...

08-26-2002, 10:09 AM	#2
-=HOAX=- Confirmed User Join Date: Dec 2001 Location: CrackYaMental Posts: 4,365	__________________ Insert Value Here.

08-26-2002, 11:33 AM	#6
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08-26-2002, 11:41 AM	#8
Dildozer Confirmed User Join Date: Jul 2002 Location: Montreal Posts: 7,519	it makes prtty good sense. Informative advertising is one of the most effective way to sell. __________________ Spam link here

08-26-2002, 10:14 AM	#3
DarkJedi No Refunds Issued. Industry Role: Join Date: Feb 2001 Location: GFY Posts: 28,300

08-26-2002, 10:20 AM	#4
ldinternet Confirmed User Join Date: Apr 2001 Posts: 8,245

08-26-2002, 10:56 AM	#5
redshift Confirmed User Join Date: Jan 2002 Location: anus fuckin' yo mama Posts: 1,044

08-26-2002, 11:37 AM	#7
TaDoW Confirmed User Join Date: Sep 2001 Location: Where It Rains Posts: 3,875	the fewer people who understand this, the better :-) I'm with you arnaud!