CHICAGO (Reuters) - So, this guy walked into a grocery store ... and got completely overwhelmed.
U.S. men are doing more and more grocery shopping, both for themselves and their families, but retailers are still not doing much to make the trip any more enticing, retail consultants and industry experts said.
"Men do represent a large part of grocery shopping dollars and they aren't being very well accommodated ... sales are being lost," Mandy Putnam, vice president at consulting firm TNS Retail Forward said.
In a recent report titled "Men in Grocery Stores," Putnam said that men shop inefficiently, which leads to missed sales for retailers.
Many men have difficulty finding items, forego buying rather than risk purchasing a substitute for an item on the grocery list and hesitate to ask for help if they can't find an item, Putnam said in her report.
"They never ask for help, except maybe from the butcher, but they always say they never had problems finding anything when the cashier at the register asks," she said.
Rest of the article
http://news.yahoo.com/s/nm/20070527/...hopping_men_dc
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I completely agree. Ask for help? No way. Push a cart? Fuck that! And how many guys have EVER used a coupon?
U.S. men are doing more and more grocery shopping, both for themselves and their families, but retailers are still not doing much to make the trip any more enticing, retail consultants and industry experts said.
"Men do represent a large part of grocery shopping dollars and they aren't being very well accommodated ... sales are being lost," Mandy Putnam, vice president at consulting firm TNS Retail Forward said.
In a recent report titled "Men in Grocery Stores," Putnam said that men shop inefficiently, which leads to missed sales for retailers.
Many men have difficulty finding items, forego buying rather than risk purchasing a substitute for an item on the grocery list and hesitate to ask for help if they can't find an item, Putnam said in her report.
"They never ask for help, except maybe from the butcher, but they always say they never had problems finding anything when the cashier at the register asks," she said.
Rest of the article
http://news.yahoo.com/s/nm/20070527/...hopping_men_dc
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I completely agree. Ask for help? No way. Push a cart? Fuck that! And how many guys have EVER used a coupon?
I can see that. My hubbie goes in buys two or three things he is looking for and is out of there!! Unless its Home Depot, in that case he can look around for hours!! 
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