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Old 01-26-2007, 04:41 AM   #1
hjnet
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ParisExposed.com - How do they get that friggin amount of media attention?

It's amazing, and great (expensive) marketing IMHO, even the smallest conservative newspapers here in europe mentioned ParisExposed.com yesterday, so they must be doing a great job with their press releases, and/or spend a lot of money to get them out.

Has anybody an insight how they're doing it? Could it be that most media just draw their news from a few news agencies/services, and that you'd just have to get your press release "in there" for that kind of media coverage?
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Old 01-26-2007, 04:42 AM   #2
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You're doing it right now!!!!
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Old 01-26-2007, 04:43 AM   #3
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I'm sure they didn't need to spend more than $100 for their "marketing". Any new news regarding paris hilton is bound to spark headlines internationally
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Old 01-26-2007, 04:44 AM   #4
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You're doing it right now!!!!
QFT

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Old 01-26-2007, 04:44 AM   #5
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Yep its got paris hilton in it the hype is already created when its about her
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Old 01-26-2007, 04:46 AM   #6
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QFT

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Old 01-26-2007, 05:03 AM   #7
hjnet
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I don't think it's only a form of viral marketing, I'm pretty sure they knew exactly how to create that new hype about ParisExposed.com.
Somehow they managed that all big news sites released a story about that site a few days ago, and the rest is indeed just viral marketing, but the initial "jump start" must have been more than just luck.
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Old 01-26-2007, 05:04 AM   #8
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When her storage got auctioned off to begin with.. that was big news everywhere.. this is just a follow up and capitalization on that story
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Old 01-26-2007, 05:24 AM   #9
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When her storage got auctioned off to begin with.. that was big news everywhere.. this is just a follow up and capitalization on that story

How did that happen anyway, I mean, she didn't really just forgot to pay the bills, and put lot's of intimate stuff in there just because she's so stupid, or?
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Old 01-26-2007, 05:49 AM   #10
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How did that happen anyway, I mean, she didn't really just forgot to pay the bills, and put lot's of intimate stuff in there just because she's so stupid, or?
Why not? i think if one thing is absolutly fact than it is that paris hilton is one of the dumbest bitches walking the earth.
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Old 01-26-2007, 06:20 AM   #11
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News about Paris get attention, the mainstream media more than willingly jump on this train to get more viewers/readers, the site owners get more traffic, both are happy. I don't think you need to be a marketing guru to hype a site this way, just remember how much attention Britney's ugly pussy got.
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Old 01-26-2007, 06:58 AM   #12
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too bad they dont have a webmasters link on their site...
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Old 01-26-2007, 07:02 AM   #13
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i doubt they paid a penny on advertising, most of the big celeb blogs tmz, egotastic,perezhilton, plus 100 others are posting about it.
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Old 01-26-2007, 07:04 AM   #14
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yeah no affiliate program. I emailed the other day asking if there was plans to start one. No response yet.
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Old 01-26-2007, 07:10 AM   #15
hjnet
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News about Paris get attention, the mainstream media more than willingly jump on this train to get more viewers/readers, the site owners get more traffic, both are happy. I don't think you need to be a marketing guru to hype a site this way, just remember how much attention Britney's ugly pussy got.

Yeah, and I honestly doubt that Britney is running around in front of photographers without underwear just because she's so stupid. I'm seeing it more as a publicity stunt to get her name out to earn make another few $M for whatever she's doing.
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Old 01-26-2007, 07:13 AM   #16
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i doubt they paid a penny on advertising, most of the big celeb blogs tmz, egotastic,perezhilton, plus 100 others are posting about it.

I don't mean advertising, I was thinking more about a professional team for press releases, with the right connections/money to get the word out quickly.
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Old 01-26-2007, 07:16 AM   #17
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It's amazing, and great (expensive) marketing IMHO, even the smallest conservative newspapers here in europe mentioned ParisExposed.com yesterday, so they must be doing a great job with their press releases, and/or spend a lot of money to get them out.

Has anybody an insight how they're doing it? Could it be that most media just draw their news from a few news agencies/services, and that you'd just have to get your press release "in there" for that kind of media coverage?
This is exactly what Bliggo is designed for. Instant Buzz.
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