ParisExposed.com - How do they get that friggin amount of media attention?

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  • hjnet
    Confirmed User
    • May 2002
    • 3815

    #1

    ParisExposed.com - How do they get that friggin amount of media attention?

    It's amazing, and great (expensive) marketing IMHO, even the smallest conservative newspapers here in europe mentioned ParisExposed.com yesterday, so they must be doing a great job with their press releases, and/or spend a lot of money to get them out.

    Has anybody an insight how they're doing it? Could it be that most media just draw their news from a few news agencies/services, and that you'd just have to get your press release "in there" for that kind of media coverage?
  • who
    So Fucking Banned
    • Aug 2003
    • 19593

    #2
    You're doing it right now!!!!

    Comment

    • Masterchief
      Confirmed User
      • Jun 2006
      • 530

      #3
      I'm sure they didn't need to spend more than $100 for their "marketing". Any new news regarding paris hilton is bound to spark headlines internationally

      Comment

      • Masterchief
        Confirmed User
        • Jun 2006
        • 530

        #4
        Originally posted by who
        You're doing it right now!!!!
        QFT

        8char

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        • karlm
          Confirmed User
          • Jun 2004
          • 4194

          #5
          Yep its got paris hilton in it the hype is already created when its about her
          ICQ 584665926

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          • who
            So Fucking Banned
            • Aug 2003
            • 19593

            #6
            Originally posted by Masterchief
            QFT

            8char
            Hi gayeyes, what's up

            Comment

            • hjnet
              Confirmed User
              • May 2002
              • 3815

              #7
              I don't think it's only a form of viral marketing, I'm pretty sure they knew exactly how to create that new hype about ParisExposed.com.
              Somehow they managed that all big news sites released a story about that site a few days ago, and the rest is indeed just viral marketing, but the initial "jump start" must have been more than just luck.

              Comment

              • sicone
                Retired
                • Jan 2004
                • 18453

                #8
                When her storage got auctioned off to begin with.. that was big news everywhere.. this is just a follow up and capitalization on that story

                Comment

                • hjnet
                  Confirmed User
                  • May 2002
                  • 3815

                  #9
                  Originally posted by sicone
                  When her storage got auctioned off to begin with.. that was big news everywhere.. this is just a follow up and capitalization on that story

                  How did that happen anyway, I mean, she didn't really just forgot to pay the bills, and put lot's of intimate stuff in there just because she's so stupid, or?

                  Comment

                  • Vigilante
                    Confirmed User
                    • Nov 2006
                    • 696

                    #10
                    How did that happen anyway, I mean, she didn't really just forgot to pay the bills, and put lot's of intimate stuff in there just because she's so stupid, or?
                    Why not? i think if one thing is absolutly fact than it is that paris hilton is one of the dumbest bitches walking the earth.

                    Comment

                    • StarkReality
                      Confirmed User
                      • May 2004
                      • 4444

                      #11
                      News about Paris get attention, the mainstream media more than willingly jump on this train to get more viewers/readers, the site owners get more traffic, both are happy. I don't think you need to be a marketing guru to hype a site this way, just remember how much attention Britney's ugly pussy got.

                      Comment

                      • pornpf69
                        Too lazy to set a custom title
                        • Jun 2004
                        • 15782

                        #12
                        too bad they dont have a webmasters link on their site...

                        Comment

                        • fris
                          Too lazy to set a custom title
                          • Aug 2002
                          • 55700

                          #13
                          i doubt they paid a penny on advertising, most of the big celeb blogs tmz, egotastic,perezhilton, plus 100 others are posting about it.
                          Since 1999: 69 Adult Industry awards for Best Hosting Company and professional excellence.

                          Comment

                          • teg0
                            Confirmed User
                            • Jan 2006
                            • 4204

                            #14
                            yeah no affiliate program. I emailed the other day asking if there was plans to start one. No response yet.

                            Comment

                            • hjnet
                              Confirmed User
                              • May 2002
                              • 3815

                              #15
                              Originally posted by StarkReality
                              News about Paris get attention, the mainstream media more than willingly jump on this train to get more viewers/readers, the site owners get more traffic, both are happy. I don't think you need to be a marketing guru to hype a site this way, just remember how much attention Britney's ugly pussy got.

                              Yeah, and I honestly doubt that Britney is running around in front of photographers without underwear just because she's so stupid. I'm seeing it more as a publicity stunt to get her name out to earn make another few $M for whatever she's doing.

                              Comment

                              • hjnet
                                Confirmed User
                                • May 2002
                                • 3815

                                #16
                                Originally posted by Fris
                                i doubt they paid a penny on advertising, most of the big celeb blogs tmz, egotastic,perezhilton, plus 100 others are posting about it.

                                I don't mean advertising, I was thinking more about a professional team for press releases, with the right connections/money to get the word out quickly.

                                Comment

                                • Chio
                                  Confirmed User
                                  • Oct 2002
                                  • 8002

                                  #17
                                  Originally posted by hjnet
                                  It's amazing, and great (expensive) marketing IMHO, even the smallest conservative newspapers here in europe mentioned ParisExposed.com yesterday, so they must be doing a great job with their press releases, and/or spend a lot of money to get them out.

                                  Has anybody an insight how they're doing it? Could it be that most media just draw their news from a few news agencies/services, and that you'd just have to get your press release "in there" for that kind of media coverage?
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