Chinese to get 100 million $ worth of free wine cellars - GoFuckYourself.com

SmokeyTheBear · 12-02-2006, 01:40 PM

Interesting..

http://news.yahoo.com/s/afp/20061130...t_061130143454

BEIJING (AFP) - China's rich are in line for an unlikely form of charity with wine cellars worth tens of millions of dollars to be handed out as part of a marketing ploy, state press said.

The International Wine Culture Promotion Association will give 100,000 cellars worth around 1,000 dollars each to "middle class" families in a bid to promote wine drinking in China, the official Xinhua news agency said.

To qualify for the free gift, a person must own a home that is at least 120 square meters (1,290 square feet) and a car, or be a "VIP" in the banking, aviation or telecommunications industries, Xinhua said.

The criteria were to ensure recipients were "genuine wine lovers who could afford to be wine lovers," Xinhua said, citing the association.

The recipients also have to first pay 2,980 yuan (380 dollars) to join the association, but they can get that back through discounts on buying wine.

Each "cellar" is a wooden, box-like structure that will be installed inside the house rather than underground, Xinhua said.

The promotion body, using investments put forward by wineries from 11 countries, has budgeted around 64 million dollars to fund the project.

Vitasoy · 12-02-2006, 02:17 PM

Interesting marketing plan.

woj · 12-02-2006, 02:24 PM

interesting indeed

-SECCO- · 12-02-2006, 02:27 PM

that is real good thinking...

but i'd have thought any wealthy chinese would
already be slugging wine

BlueDesignStudios · 12-02-2006, 02:27 PM

I read that Australia exports the lowest quality wine to China, they just can't get enough of it..

I see why now!!

Spunky · 12-02-2006, 02:31 PM

I guess the Chinese aren't really wine connoisseurs

12-02-2006, 01:40 PM	#1
SmokeyTheBear ►SouthOfHeaven Join Date: Jun 2004 Location: PlanetEarth MyBoardRank: GerbilMaster My-Penis-Size: extralarge MyWeapon: Computer Posts: 28,609	Chinese to get 100 million $ worth of free wine cellars Interesting.. http://news.yahoo.com/s/afp/20061130...t_061130143454 BEIJING (AFP) - China's rich are in line for an unlikely form of charity with wine cellars worth tens of millions of dollars to be handed out as part of a marketing ploy, state press said. The International Wine Culture Promotion Association will give 100,000 cellars worth around 1,000 dollars each to "middle class" families in a bid to promote wine drinking in China, the official Xinhua news agency said. To qualify for the free gift, a person must own a home that is at least 120 square meters (1,290 square feet) and a car, or be a "VIP" in the banking, aviation or telecommunications industries, Xinhua said. The criteria were to ensure recipients were "genuine wine lovers who could afford to be wine lovers," Xinhua said, citing the association. The recipients also have to first pay 2,980 yuan (380 dollars) to join the association, but they can get that back through discounts on buying wine. Each "cellar" is a wooden, box-like structure that will be installed inside the house rather than underground, Xinhua said. The promotion body, using investments put forward by wineries from 11 countries, has budgeted around 64 million dollars to fund the project. __________________ hatisblack at yahoo.com

12-02-2006, 02:17 PM	#2
Vitasoy GFY HALL OF FAME DAMMIT!!! Join Date: Oct 2003 Posts: 58,202	Interesting marketing plan. __________________ [email protected]

12-02-2006, 02:24 PM	#3
woj <&(©¿©)&> Industry Role: Join Date: Jul 2002 Location: Chicago Posts: 47,882	interesting indeed __________________ Custom Software Development, email: woj#at#wojfun#.#com to discuss details or skype: wojl2000 or gchat: wojfun or telegram: wojl2000 Affiliate program tools: Hosted Galleries Manager Banner Manager Video Manager Wordpress Affiliate Plugin Pic/Movie of the Day Fansign Generator Zip Manager

12-02-2006, 02:27 PM	#4
-SECCO- Confirmed User Join Date: May 2006 Posts: 1,145	that is real good thinking... but i'd have thought any wealthy chinese would already be slugging wine __________________ what?

12-02-2006, 02:27 PM	#5
BlueDesignStudios Confirmed User Industry Role: Join Date: Feb 2003 Location: Australia Posts: 9,492	I read that Australia exports the lowest quality wine to China, they just can't get enough of it.. I see why now!! __________________ Blue Design Studios - Adult Design Specialists! Email me for a free quote: [email protected]

12-02-2006, 02:31 PM	#6
Spunky I need a beer Industry Role: Join Date: Jun 2002 Location: ♠ Toiletville ♠ Posts: 133,944	I guess the Chinese aren't really wine connoisseurs __________________ *YOUR INFORMATION HERE*