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Old 11-30-2006, 02:13 AM   #1
TexasDreams
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:2cents Some times you just have to wonder...

Just think what an adult site company could do and promote if THEY had a $0.5+B budget per year.

And to think that the teams spend even more when backed by a major auto manufacturer. Shit, Toyota has the biggest budget in F1 at around $500M (YES! Half a BILLION annually) and they still can't even win a race to save their ass.

Introduction

Companies pay vast sums of money to have their brands on Formula One cars. But the amount they pay - and what they get for it - varies hugely depending on the success of the team and the positioning of the sponsor's name on the cars.

Teams get 80-85% of their total income from sponsorship; the rest comes from TV revenue and prize money through F1 boss Bernie Ecclestone's F1 Management company.

Title sponsor - $15-50m

For this sort of money, a company would have its brand included in the official title of the team - ie West McLaren Mercedes - and be positioned on all the highest-profile parts of the car which get most TV exposure.

A company like West or Marlboro might pay up to $50m to have this sort of link with McLaren or Ferrari, whereas a middle ranking team could expect less than half that, and a back-of-the grid outfit half as much again.

Co-sponsor - $3-15m

Some of these second-string backers want the kudos of being linked with a sport with a high-tech, ultra-modern image. These are usually engineering and technology companies.

Others are more interested in the exposure and hospitality benefits being involved in F1 can provide.

Again, the amount they pay depends on exposure and location on the car and the status of the team.

Trade link-ups - $1-3m

These companies are less interested in having their names in prominent positions on the car than in being able to associate themselves with the image of a team.

They are usually suppliers to industry - either high-tech or engineering - and have small spaces in parts of the car that are less highly visible, like the side of the rear wing, or the wing mirrors.
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Old 11-30-2006, 02:16 AM   #2
dissipate
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You have to wonder what kind of return they get on their branding investment.
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Old 11-30-2006, 02:18 AM   #3
The Ghost
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It just goes to show there are plenty of businesses more profitable than adult, in fact most business are. The sterotype of 'easy money' in adult does make me chuckle though.
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Old 11-30-2006, 02:24 AM   #4
tony286
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Man Im in the wrong business I should be selling race car sponsorships
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Old 11-30-2006, 05:16 AM   #5
wdforty
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can you make gfy faster please
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Old 11-30-2006, 06:25 AM   #6
Wad
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It's the way to steal some money from company legally
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Old 11-30-2006, 06:28 AM   #7
tranza
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That's pretty impressive...
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Old 11-30-2006, 06:46 AM   #8
Sexsitesurfer
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There's no money in Formula 1!
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Old 11-30-2006, 07:15 AM   #9
4Man
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Yes there is!!!!
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Old 11-30-2006, 07:19 AM   #10
Sexsitesurfer
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Obviously! Hence the statement.... I don't want everyone else getting involved in F1 and competing with me!!!!!
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