Two interesting experiments on the paysites. - GoFuckYourself.com - Adult Webmaster Forum

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Paul Markham

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#1

Two interesting experiments on the paysites.

11-29-2006, 01:57 AM

Trying to see what effect price and exclusive has to the surfers.

So on www.paulmarkhamporn.com and www.paulmarkhamcherrypoppers.com/tour/ I have introduced a 2 GBP 3 day trial sign up. Will be interesting to see how many go for this, how many rebill and how much more money we make. :gold:

On the main site we have added the words "Exclusive to PMTeens" in each exclusive set or videos window.

http://www.paulmarkhamteens.com/memb...ll=1&orderby=7

Both will be interesting experiments and I will keep you up to date on the changes. Only made them today so it's too early to tell.

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Paul Markham

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#2

11-29-2006, 03:26 AM

No one got any opinions?

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Nylz

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#3

11-29-2006, 03:35 AM

Uhm.. a trial isn't really 'new' or anything..

btw, you should center the text and images on your join page
http://www.paulmarkhamcherrypoppers....ur/join-us.php

it's on the left now, doesn't look too pretty!

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#4

11-29-2006, 03:40 AM

Most here don't know what GBP stands for ;-)

->
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#5

11-29-2006, 03:47 AM

Originally posted by fabianb

Most here don't know what GBP stands for ;-)

->

then most here must be simple
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#6

11-29-2006, 04:15 AM

Originally posted by viva celebs

then most here must be simple

They are
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#7

11-29-2006, 05:00 AM

so you are trying to "trick" people into thinking the membership is cheaper because they see the £2 before they see the $3.60 price ?

sorry but to me that just doesnt make sence snd i think you will be seeing people contacting support not understanding why they where not billed $2 insted of $3.60...

surfers are stupid and "confusing" or "misleading" them this way will just cause you support trouble and chargeback imo..

same goes with when they click on the link and cant find the £2 on the dropdown from ccbill..

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#8

11-29-2006, 05:04 AM

Why would you put the price in a currency that is just gonna help confuse the fuck out of the surfer. Sounds like you could end up with some CB's. A lot of people will not read the small print and think they've been charged too much.

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#9

11-29-2006, 05:09 AM

Originally posted by Gambit

Why would you put the price in a currency that is just gonna help confuse the fuck out of the surfer. Sounds like you could end up with some CB's. A lot of people will not read the small print and think they've been charged too much.

have to agree, 50% of our sales come from europe and everything is us dollar priced.

sometimes conversions get lower when the surfer has to make too many decisions.

but every scenario must be tested.
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Paul Markham

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#10

11-29-2006, 08:51 PM

Originally posted by Nylz

Uhm.. a trial isn't really 'new' or anything..

btw, you should center the text and images on your join page
http://www.paulmarkhamcherrypoppers....ur/join-us.php

it's on the left now, doesn't look too pretty!

Never said any of this was new, just said I was trying it out to compare the response.

Last nights ratios were the same as before, so no changes.

All the guys asking about pricing it in Pound or Dollers. The traffic is 95% from the UK. I think they will understand the pricing. Also not surfer traffic. Just trying it out.

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#11

11-29-2006, 08:57 PM

I always enjoy the fact that you publically test different things even though some people blow you shit. I can't wait to hear your results. Especially if your traffic is 95% from the UK...
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#12

11-29-2006, 09:00 PM

I dont like trials,especially in a world where they can download your whole site in a couple of hours.
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Paul Markham

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#13

11-29-2006, 09:35 PM

Originally posted by RRRED

I always enjoy the fact that you publically test different things even though some people blow you shit. I can't wait to hear your results. Especially if your traffic is 95% from the UK...

I like to get different peoples thoughts on things. It's helful and if others can see how it works they can copy it or not.

Most of the shit blowers are just jealous.

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#14

11-29-2006, 09:55 PM

Originally posted by Paul Markham

Trying to see what effect price and exclusive has to the surfers.

So on www.paulmarkhamporn.com and www.paulmarkhamcherrypoppers.com/tour/ I have introduced a 2 GBP 3 day trial sign up. Will be interesting to see how many go for this, how many rebill and how much more money we make. :gold:

On the main site we have added the words "Exclusive to PMTeens" in each exclusive set or videos window.

http://www.paulmarkhamteens.com/memb...ll=1&orderby=7

Both will be interesting experiments and I will keep you up to date on the changes. Only made them today so it's too early to tell.

Good luck, looks great!

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#15

11-29-2006, 10:59 PM

Price is not everything.

Actual sales studies have shown higher sales volumes when prices were raised.

A higher price connotes quality, a lower price, junk.

I would put all prices in US dollars.

Instead of trying to confuse the customer, tell them *why* $4.95/ $9.95/ $19.95/ $29.95 is a good deal, all the exclusive content, etc.etc..

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#16

11-29-2006, 11:11 PM

How come 95% is uk traffic?
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Paul Markham

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#17

11-29-2006, 11:48 PM

Originally posted by tony404

I dont like trials,especially in a world where they can download your whole site in a couple of hours.

Don't think this traffic will be that Net savvy, but I take your point on this.

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Paul Markham

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#18

11-30-2006, 04:45 AM

Originally posted by Dirty Dane

How come 95% is uk traffic?

Because that's where they all live.

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#19

11-30-2006, 06:48 AM

share the info with us!!!

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#20

11-30-2006, 08:25 AM

Originally posted by DaddyHalbucks

Price is not everything.

Actual sales studies have shown higher sales volumes when prices were raised.

A higher price connotes quality, a lower price, junk.

I would put all prices in US dollars.

Instead of trying to confuse the customer, tell them *why* $4.95/ $9.95/ $19.95/ $29.95 is a good deal, all the exclusive content, etc.etc..

I have never in my life seen a study that looked at paysites online. Any marketing BS statistics you read often do not apply to adult sites.

Blooddolls or one of them is like 10 or 15 bucks a month, the sites do well from what I can tell. We have tested from $20 to $30, a lot.. Sales ratios didn't change, revenue went up, however natural trial to conversions went down. Up to $35 and $40 a month, first month retention went down, sales went down, trial to converts went down. The question comes down to how much do I pay my webmasters per sale and does the price difference cover the lost sales?

The price trick is done to cover webmaster payouts. If we pay $35 pps we charge the members more.. Simple as that.

Hey Paul, if you change the text to "euro debit and credit cards" or something like that you can remove the price symbol, the text as a billing option will pull better.

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Paul Markham

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#21

12-01-2006, 12:42 AM

Originally posted by pornpf69

share the info with us!!!

Too early to tell any trend except the last few days there have been a few less go to the join forms page.

Will keep everyone informed as we move along.

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#22

12-01-2006, 02:16 AM

Originally posted by tony404

I dont like trials,especially in a world where they can download your whole site in a couple of hours.

There is this wonderful thing called "limited trials" as i recall
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#23

12-01-2006, 03:56 AM

this entire test is susceptible to being skewed by a downtrend, or any other random things..

while interesting, its' results will be statistically meaningless unless you do proper A/B testing

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Paul Markham

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#24

12-01-2006, 08:14 AM

Originally posted by studiocritic

this entire test is susceptible to being skewed by a downtrend, or any other random things..

while interesting, its' results will be statistically meaningless unless you do proper A/B testing

Very true.

If one month the traffic that comes stops signing up and the next month the traffic start signing up again. For no reason what so ever it will make the whole experiment rendered useless.

What's the odds of that then?

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#25

12-01-2006, 08:34 AM

Originally posted by tony404

I dont like trials,especially in a world where they can download your whole site in a couple of hours.

Exactly, and once they find out your pattern in your updates, which is very easy to do, they will come in for a couple of bucks, download the updates and cancel on you. If they do this once a week, they are still basically getting full access to all of your content for less than half the price of a full membership. MOST surfers don't go into a paysite every single day anyway, so this works out well for them and their cards aren't charged for a recurring membership.

This is my opinion though, from what I have experienced.

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#26

12-01-2006, 08:42 AM

Originally posted by Paul Markham

Because that's where they all live.

what a stupid reply. i'm sure you know thats not what he meant.

you don't know you're wearing a leash if you sit by the peg all day..
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Paul Markham

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#27

12-02-2006, 12:49 AM

Originally posted by Tam

Exactly, and once they find out your pattern in your updates, which is very easy to do, they will come in for a couple of bucks, download the updates and cancel on you. If they do this once a week, they are still basically getting full access to all of your content for less than half the price of a full membership. MOST surfers don't go into a paysite every single day anyway, so this works out well for them and their cards aren't charged for a recurring membership.

This is my opinion though, from what I have experienced.

I tend to agree with you about this. The idea of a trial just does not sit right with the complaint that surfers are getting more educated and some paying out $30 for a $2.99 trial join.

Then are there guys who go for the $2.99 once a week or once a month and not looking to spend $30 to jerk off once in a while?

I'm testing this theory with this site. www.5dollarsporn.com/petra. It's the first one to go live and the idea is to sell to the guy who only wants a quick thrill tonight. Will be part of a whole family of sites www.5dollarsporn.com/ got 4 there now, two about to come and 30 in the pipeline.

Just testing out one of my hair brain schemes that has been done by others. Nothing clever or unique about it and it's doomed to failure.

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Paul Markham

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#28

12-02-2006, 01:21 AM

Originally posted by pornpf69

share the info with us!!!

These are the figures for the last few days and the week before.

2006-11-19 1:832 Sunday

2006-11-20 1:824 Monday

2006-11-21 1:397 Tuesday

2006-11-22 1:344 Wednesday

2006-11-23 1:400 Thursday

2006-11-24 1:593 Friday

2006-11-25 1:424 Saturday

2006-11-26 1:346 Sunday

2006-11-27 1:518 Monday

2006-11-28 1:664 Tuesday

2006-11-29 1:1008 Wednesday The test started here.

2006-11-30 1:728 Thursday

2006-12-01 1:749 Friday

Hard to tell at the moment.

Except it, not better.

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#29

12-02-2006, 01:44 AM

HI Paul, i haven't done cheap trials for years. At first I was offering free for three days, then $19.95 ( about 1997) Then when free trials ended I went to $2.95 for three days, recurring at $24.95.

But for the last 5 years I have never offered a free or cheap trial. Wan't to come into my site? That's $29.95 please. And you know what? Signups stayed the same. With so much software out there able to suck your site dry in a couple of days, they can be in and out have have your whole site mirrored on their HD, to jerk off at leisure. All for £2.

Sell them the exclusivity. But if they want to see those pics no one else has got, it costs them a full month. Or they can go elsewhere. You have great content.

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#30

12-02-2006, 02:59 AM

Thanks for sharing the experiment Paul. Whether it was successful or a failure, you could have very easily kept the information to yourself like 99.99% of programs do

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Paul Markham

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#31

12-02-2006, 04:54 AM

Originally posted by BlackCrayon

what a stupid reply. i'm sure you know thats not what he meant.

I know what he meant, just not telling him and wanted to make a joke. Shoot me for it.

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Paul Markham

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#32

12-02-2006, 01:39 PM

Originally posted by loco12

HI Paul, i haven't done cheap trials for years. At first I was offering free for three days, then $19.95 ( about 1997) Then when free trials ended I went to $2.95 for three days, recurring at $24.95.

But for the last 5 years I have never offered a free or cheap trial. Wan't to come into my site? That's $29.95 please. And you know what? Signups stayed the same. With so much software out there able to suck your site dry in a couple of days, they can be in and out have have your whole site mirrored on their HD, to jerk off at leisure. All for £2.

Sell them the exclusivity. But if they want to see those pics no one else has got, it costs them a full month. Or they can go elsewhere. You have great content.

Never undersell your site.

As you can see I'm selling them exclusivity on the experiment on the main paysite and not having any effect on traffic/sign ups.

As for price, well I am trying this?

A mini porn site for $5.00

I think we market a lot to the guys who want to spend $30, so we can pay affiliates, and ignore a lot who only want to jerk off tonight. They don't need a months membership, so resort to the free stuff.

Now I need to get traffic to it.

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#33

12-02-2006, 01:59 PM

To really gauge the effectiveness in a study I personally think you should have an entry script. One that randomizes which versions of your tour and price points the potential customers receive. That way it better reduces the chances of odd traffic patterns and the like.

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#34

12-02-2006, 05:02 PM

Originally posted by Paul Markham

Then are there guys who go for the $2.99 once a week or once a month and not looking to spend $30 to jerk off once in a while?

NO, they are jerking off everyday to the member's area that they have just downloaded onto their computers. They will come back next week or next month and pay for the updates, download them and then they can jerk off til you update again. PLUS they aren't having their cards hit without them knowing it. It is win win for them, lose lose for you. lol

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#35

12-02-2006, 05:06 PM

wow, cheap trials, & trying to con the surfer, great new inovative ideas you have there

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Paul Markham

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#36

12-02-2006, 08:18 PM

Originally posted by After Shock Media

To really gauge the effectiveness in a study I personally think you should have an entry script. One that randomizes which versions of your tour and price points the potential customers receive. That way it better reduces the chances of odd traffic patterns and the like.

I know I should. What we pornographers need is more programs.

Just pulling your leg, I'm only looking for an over all trend.

Incidently the http://www.5dollarsporn.com/petra/ got two sign ups last night. Not bad for a site with no traffic. Maybe someone from here.

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#37

12-03-2006, 02:29 AM

Originally posted by Paul Markham

I know I should. What we pornographers need is more programs.

Just pulling your leg, I'm only looking for an over all trend.

Incidently the http://www.5dollarsporn.com/petra/ got two sign ups last night. Not bad for a site with no traffic. Maybe someone from here.

Geez paul make a new thread to spam the $5 sites it will get you more attention to them

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Paul Markham

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#38

12-03-2006, 09:26 AM

Originally posted by Tam

NO, they are jerking off everyday to the member's area that they have just downloaded onto their computers. They will come back next week or next month and pay for the updates, download them and then they can jerk off til you update again. PLUS they aren't having their cards hit without them knowing it. It is win win for them, lose lose for you. lol

So all the sites offering $20 to $30 for a $2.990 trial sign up are not making money. In fact by the time they pay the bandwidth and affiliate bill they are losing money.

So if you're right why are they telling us they are making a fortune out of upsells?

See how my ignorance it letting me down and all this confuses me?

What works for you works for you, others might work it another way.

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Paul Markham

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#39

12-03-2006, 12:01 PM

Originally posted by QuaShe

Geez paul make a new thread to spam the $5 sites it will get you more attention to them

The $5 site was a side issue.

For those looking at the figures this weekends will be out tomorrow.

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Paul Markham

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#40

12-03-2006, 09:50 PM

Originally posted by bjlover

wow, cheap trials, & trying to con the surfer, great new inovative ideas you have there

I never said it was new, I just said I was trying out a few things and will tell you the results.

As for conning surfers, would you like to explain how I'm doing that?

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Paul Markham

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#41

12-04-2006, 02:45 AM

Seems they are not any better at all. I've put the ratios up for last weeks same days over the last two weekends.

2006-11-19 1:832 Sunday

2006-11-20 1:824 Monday

2006-11-21 1:397 Tuesday

2006-11-22 1:344 Wednesday

2006-11-23 1:400 Thursday

2006-11-24 1:593 Friday

2006-11-25 1:424 Saturday

2006-11-26 1:346 Sunday

2006-11-27 1:518 Monday

2006-11-28 1:664 Tuesday

2006-11-29 1:1008 Wednesday The test started here.

2006-11-30 1:728 Thursday

2006-12-01 1:749 Friday (1:593)

2006-12-02 1:610 Saturday (1:424) (1:274)

2006-12-03 1:854 Sunday (1:346) (1:832)

So do we keep it going or revert back? Too early to tell.

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#42

12-04-2006, 02:54 AM

well seeing as how you have not broken below 1:500 and before you changed you have 4 days below, i would go back..

it might be a short time but with the ratios you post above i wouldnt keep it up..

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various

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#43

12-04-2006, 03:01 AM

Originally posted by Nylz

Uhm.. a trial isn't really 'new' or anything..

btw, you should center the text and images on your join page
http://www.paulmarkhamcherrypoppers....ur/join-us.php

it's on the left now, doesn't look too pretty!

Can't belive that people join a site looking like this...if you buildt up some trust during the free tour it drops back to zero when they see this...

Why settle for less..
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Paul Markham

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#44

12-04-2006, 03:05 AM

Originally posted by various

Can't belive that people join a site looking like this...if you buildt up some trust during the free tour it drops back to zero when they see this...

It was working when we tested it and got a couple of sign ups, all full price, over the weekend. Which might of been from this page.

http://www.paulmarkhamporn.com/tour/join.php

No idea what went wrong. Fixed in a second.

Last edited by Paul Markham; 12-04-2006, 03:06 AM.

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studiocritic

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#45

12-04-2006, 05:40 AM

Originally posted by Paul Markham

Very true.

If one month the traffic that comes stops signing up and the next month the traffic start signing up again. For no reason what so ever it will make the whole experiment rendered useless.

What's the odds of that then?

The odds of completely on and off? Miniscule.

The odds of it being a different time of the month (pay cycles have a huge influence on your stats, most people get paid near the 1st and 15th of the months), different season, closer to the holidays, etc etc etc... are huge.

This test will almost certainly show one way or the other, but you'll never know if it was accurate or not.

There is also the problem of statistical certainty. You need to exceed the standard deviation of your signup ratios in this test, something that isn't likely to be monitored correctly without the right software.

</shameful plug for my software>.

We talked about my multivariate testing suite before... hit me up if this is still something you'd like to pursue. I'll guarantee a 20% increase in signup ratios across the board; money back if it doesn't work.

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Paul Markham

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#46

12-06-2006, 11:06 PM

Latest figures, and it seems unles the conversion rates went down all over the industry our ratios have suffered.

2006-11-19 1:832 Sunday

2006-11-20 1:824 Monday

2006-11-21 1:397 Tuesday

2006-11-22 1:344 Wednesday

2006-11-23 1:400 Thursday

2006-11-24 1:593 Friday

2006-11-25 1:424 Saturday

2006-11-26 1:346 Sunday

2006-11-27 1:518 Monday

2006-11-28 1:664 Tuesday

2006-11-29 1:1008 Wednesday The test started here.

2006-11-30 1:728 Thursday

2006-12-01 1:749 Friday (1:593)

2006-12-02 1:610 Saturday (1:424) (1:274)

2006-12-03 1:854 Sunday (1:346) (1:832)

2006-12-04 1:575 Monday (1:824)

2006-12-05 1:717 Tuesday (1:397)

2006-12-06 1:1241 Wednesday (1:344 )

Time to turn it off and then compare the figures again.

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Paul Markham

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#47

12-07-2006, 03:35 AM

Originally posted by studiocritic

The odds of completely on and off? Miniscule.

The odds of it being a different time of the month (pay cycles have a huge influence on your stats, most people get paid near the 1st and 15th of the months), different season, closer to the holidays, etc etc etc... are huge.

This test will almost certainly show one way or the other, but you'll never know if it was accurate or not.

There is also the problem of statistical certainty. You need to exceed the standard deviation of your signup ratios in this test, something that isn't likely to be monitored correctly without the right software.

</shameful plug for my software>.

We talked about my multivariate testing suite before... hit me up if this is still something you'd like to pursue. I'll guarantee a 20% increase in signup ratios across the board; money back if it doesn't work.

I agree if we wanted something very precise your software would be excellent, but for this little experiment I think this is clear.

All changed now.

Blowout deal. 880 videos, 2,400 image sets, plus many RAW videos. $500.
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moneybiz

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#48

12-08-2006, 03:22 PM

custom webcam content for sale

never did anything with the set so I am selling set full complience with id and everything. Just hit me up and make a deal here are some samples, I also have set in a movie too so you get pics and a the movie of the sets happening. Also will sell rights if interested lets make a deal. This girl just turned 18 when she did this too.

ICQ: 479231230

http://img85.imageshack.us/img85/747/dsc00004zy1.jpg
http://img82.imageshack.us/img82/5734/dsc00066ls7.jpg
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Paul Markham

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#49

12-09-2006, 10:22 AM

I think this is proof enough, unless 20 people pop in and tell me last week sucked for conversions.

2006-11-19 1:832 Sunday

2006-11-20 1:824 Monday

2006-11-21 1:397 Tuesday

2006-11-22 1:344 Wednesday

2006-11-23 1:400 Thursday

2006-11-24 1:593 Friday

2006-11-25 1:424 Saturday

2006-11-26 1:346 Sunday

2006-11-27 1:518 Monday

2006-11-28 1:664 Tuesday

2006-11-29 1:1008 Wednesday The test started here.

2006-11-30 1:728 Thursday

2006-12-01 1:749 Friday (1:593)

2006-12-02 1:610 Saturday (1:424) (1:274)

2006-12-03 1:854 Sunday (1:346) (1:832)

2006-12-04 1:575 Monday (1:824)

2006-12-05 1:717 Tuesday (1:397)

2006-12-06 1:1241 Wednesday (1:344 )

2006-12-07 1:607 Thursday The day the experiment changed back.

2006-12-08 1:530 Friday

2006-12-09 1:493 Saturday, so far today.

The only change is a label on the set window telling the surfer the set is exclusive. It went up ratios got worse, it came down they went back to what they were.

Blowout deal. 880 videos, 2,400 image sets, plus many RAW videos. $500.
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Paul Markham

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#50

12-10-2006, 03:49 AM

Originally posted by moneybiz

never did anything with the set so I am selling set full complience with id and everything. Just hit me up and make a deal here are some samples, I also have set in a movie too so you get pics and a the movie of the sets happening. Also will sell rights if interested lets make a deal. This girl just turned 18 when she did this too.

I think you put this in the wrong thread.

Blowout deal. 880 videos, 2,400 image sets, plus many RAW videos. $500.
PM me for a deal. Skype Paulmarkham70
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