buddyjuf

I need to find what percentage of 14-24 year olds own an ipod or other portable music player

where can I find this info?

thanks!

StickyGreen

Just make it up...

__________________
Refer Cam Girls and Take Home 10% of Everything They Make For Life

buddyjuf

no can do

2HousePlague

Almost one in five (19%) of those under age 30 have iPods/MP3 players. Fully 14% of those ages 30-39 have them; and 14% of younger Baby Boomers (ages 40-48) have them... mas.

2hp

__________________
tada!

buddyjuf

hey thanks 2hp!

buddyjuf

hey 2hp

any way you can also find canadian statistics? :P

2HousePlague

For Canada -- this is about downloads and P2P activity, but you can estimate % breakdown by age, etc, based on other numbers...

Quote:

* The survey asked for the sources of music on people's computers. Among those who download music from P2P services, the top source of music was ripping copies of their own CDs (36.4%), followed by P2P downloads (32.6%), paid downloads (20.1%), shared music from friends (8.8%), downloads from artist sites (5.6%), and other sources (2.9%). In other words, even among those who download music from P2P services, the music acquired on those services account for only one-third of the music on their computers as store-bought CDs remain the single largest source of music for downloaders (page 53). * For all the emphasis on the teenage downloaders, it is interesting that the 35 to 44 age group had the largest spread between CDs and P2P as the source of music. Among that demographic, 31 percent of their music comes from P2P services and 27 percent from ripping their own CDs (page 69). * Consistent with many other studies, people who download music from P2P services frequently buy that same music. The study found that only 25% of respondents said they never bought music after listening to it as a P2P downloaded track. That obviously leaves nearly 75% as future purchasers, including 21% who have bought music ten times or more. Note that demographically, the lowest percentage of non-buyers actually belonged to the 13 to 17 year old demographic (page 70). * The 13 to 17 year old demographic also happens to be the largest purchasing group of music, buying an average of 11.6 music CDs or DVDs in the past six months. Close behind are the 18 to 24 age group at 10.9 music CDs or DVDs. By comparison, the older demographics may not download much music but they don't buy much either. The 55 - 64 age group bought 4.2 music CDs or DVDs, while the 65 and up age group bought 2.8 music CDs or DVDs (page 92). * As for music buying trends, the study also asked whether purchasing patterns had increased or decreased over the previous year. The data was inconclusive with 28% buying more, 35% buying less, and 37% saying they didn't know (page 93). * More interestingly, the survey also asked why people bought less. Only 10% of respondents cited the availability of music downloads. Instead, people cited a long list of alternatives that have nothing to do with downloading including price (16%), nothing of interest (14%), lack of time (13%), collection is big enough (9%), don't buy (7%), listen to radio (7%), change in tastes (6%), no CD player (3%), have an MP3 player (2%), lack of opportunity to buy (2%), watch more tv (2%), age (1%), only buy what I like (1%). Simply put, P2P simply is not a major factor behind decisions to buy less music (page 95).

http://support.crtc.gc.ca/applicant/...n%20%28CRIA%29

2hp

__________________
tada!