I've got a mainstream domain that i've decided to start promoting more heavily offline.
The only problem I forsee is domain name length. Currently the domain name is 17 letters without ".com". But it is descriptive of the sites theme and easily remembered (numerous people have mentioned this to me already).
I'm not so worried about people remembering the domain name, i'm more worried about promotional materials. I had some stickers made up recently and they are fairly large due to the length of the domain.
The site is in its infancy, but i'd like to get it right from the beginning. Then again, I could always redirect shorter domains later on down the track for promo materials.
Another thing I should note about the domain is that it's not really 'brandable' - it's more descriptive / search string.
Anyways, what are peoples thoughts?
The only problem I forsee is domain name length. Currently the domain name is 17 letters without ".com". But it is descriptive of the sites theme and easily remembered (numerous people have mentioned this to me already).
I'm not so worried about people remembering the domain name, i'm more worried about promotional materials. I had some stickers made up recently and they are fairly large due to the length of the domain.
The site is in its infancy, but i'd like to get it right from the beginning. Then again, I could always redirect shorter domains later on down the track for promo materials.
Another thing I should note about the domain is that it's not really 'brandable' - it's more descriptive / search string.
Anyways, what are peoples thoughts?
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