Quote:
Originally Posted by QuaShe
K, we are in the process of redoing the complete mainpage and we would like to know what you guys think of it sofar. We have the feeling it could need some changes in order to make it a bit clearer and up to date.
http://www.freeones.com/index_newdesign.shtml
Now let me know your thoughts on it sofar. Any suggestions are welcome.
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Great idea to get feedback from the general community as well as your advisors. However, so much of the advice you get is going to be contradictory as everyone has a different point of view. Because so much of it is speculative you could be leaving a lot of money on the table.
With as much traffic as you have, it's worth quantifying, testing & optimizing whatever changes you make.
Even a small percentage of increased 'performance' (bookmarkers, return visitors, clicks etc) will result in serious ROI.
You could test everything from fit & feel (different icons, sizing, layout, fonts etc) to elements (bookmark us, dropdown etc).
By tracking the performance of each test segment you will be able to determine what really is making a difference and not have to go entirely by 'feel'.
In essence you filter the feedback down to the most cost effective changes you think are most likely to help. Then you test & refine.
By assigning your visitors to a 'version' of the site, and tracking on an ongoing basis you will get to see not only the immediate, but also the long term effect on your audience.
Then you use the best performing version for the bulk of your traffic keeping some visitors in your 'test groups'.
Lather, Rinse, Repeat.
If you want some input on how you can accomplish that without it being too big of a hassle, you can email me
[email protected] .
Even if you aren't going to do testing & optimization I would suggest that you structure whatever design you go with to use CSS instead of tables.
Not only will it make it easier for you to change look/feel/layout without any time you like, but also it gives you much more flexibility with what you can do with your data.