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Any Adwords users here? Have you ever used 'site targeting' / CPM? Any Adwords users here? Have you ever used 'site targeting' / CPM?
Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed.

 
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Old 05-24-2006, 05:14 PM   #1
stereolab
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Any Adwords users here? Have you ever used 'site targeting' / CPM?
what's your average CPM bid? how long does it take to get this running?
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Old 05-24-2006, 05:17 PM   #2
studiocritic
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everything goes through editorial.. couple days probably
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Old 05-24-2006, 05:29 PM   #3
stereolab
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Quote:
Originally Posted by studiocritic
everything goes through editorial.. couple days probably
each site doesn't have to approve this, do they? i know i don't see this option on my adsense sites (approving CPM)
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Old 05-24-2006, 05:31 PM   #4
studiocritic
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Quote:
Originally Posted by stereolab
each site doesn't have to approve this, do they? i know i don't see this option on my adsense sites (approving CPM)
no, adwords regular editorial does.. same as if you run on content network.
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Old 05-24-2006, 05:36 PM   #5
stereolab
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Quote:
Originally Posted by studiocritic
no, adwords regular editorial does.. same as if you run on content network.
is $4.00 cpm a decent bid? i have no idea. i figure at a 2% CTR (i have less success on the content network) that's 20 clicks / 1000 ($4.00). that's .20 a click. pretty expensive if these are actually the numbers.

do you have much success using site targeting?
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Old 05-24-2006, 07:28 PM   #6
stereolab
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yoink yoink
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Old 05-25-2006, 11:39 AM   #7
stereolab
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well that was a fucking disaster. ended up paying $2.50 CPM with a .08% CTR. nice. i wonder how much of it is due to shitty layouts on the publisher end.

anyone have any success with this stuff?
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