Business Thread... Am I the only stats freak in the industry?

[DutchTeenCash]

na

i know a guy *cough* who has sales % send to his cell

[Dwreck]

Originally Posted by RogerV

Back in the day we use to track everyhting from how many pages deep the surfer goes to what they mouse over and click on with a Java applet. In the end it was so random and the changes we made did not improve the conversions. Sometimes to much info is a bad thing. most of the time conversions go bad because of bank declines and its getting worse everyday. not much you can do about it.

If you do find the secret formula it doesnt mean it will do well because webmasters might not find it apealling. most webmasters now and days dont care how things convert they care if they look kewl or not on there free TGP's


I could go on and on been crunching numbers for 10 years.

Interesting comments Roger V. Hmmmmmmmm

[Trixxxia]

Originally Posted by A1R3K

i will intend to just look at one thing and then end up on some crazy 4 hour stats session.

See what I mean )

[Dollarmansteve]

Originally Posted by shap

I figured that

How much of a problem does tracking more information cause with the servers?

The power lies in the custom reports that are created when the numbers are pulled from the master database. The servers that run the backend and the servers that run members areas, front ends, transactions etc, etc are isolated from eachother.

[V_RocKs]

I am a stats freak...

[RRRED]

I think you should check your Karups stats.

Oh wait..


nevermind! LOL ;)

[stevo]

Originally Posted by Lenny2

You know which company is a real stats freak?
Wal-Mart.

They have so much data at their fingertips it's scary, and they use all of it to generate more sales and cut costs at every stop on the distribution chain.

We could learn something from that

I just watched a news report on Walmart the other day... WalMart has the 2nd largest data center/computer system in the world, second to the Pentagon. They store all the details on every receipt for two years. They even track the weather, to forecast sales (example: people buy more pop-tarts before hurricanes).

I think the reason we dont care as much about stats, is because we have a product that never runs out and we don't have to worry about distrubution because customers come to us. Also we have a world wide market place, all the different cultures, locations, races, languages, etc make statistics very difficult, just because one thing works here doesnt meant it will work elsewhere, which creates a large margin or error.

[FightThisPatent]

http://www.t3report.com


Fight the duhhhhhh!

[hova]

I'm a complete stats freak

[Snake Doctor]

Originally Posted by stevo

I just watched a news report on Walmart the other day... WalMart has the 2nd largest data center/computer system in the world, second to the Pentagon. They store all the details on every receipt for two years. They even track the weather, to forecast sales (example: people buy more pop-tarts before hurricanes).

Yes they have more data compiled than any other company in the world.

They know things like a high percentage of customers who buy eggs also buy bread at the same time....so they put the eggs and the bread on opposite sides of the store and make the customer walk past lots of high margin display items on their way from one to the other.

Little things like that add up to big $$.
Also they've managed to compile all of this data without ever forcing their customers to use those annoying "cards" that other places use to track your shopping habits.

[Snake Doctor]

You'd be amazed how many large programs don't have access to data that could help them.

For instance when I promote a new program I'll ask the rep or the owner which of the girls or episodes in the members area is the most popular/most downloaded.
I figure the one that the members watch the most will also be the one that will convert the most surfers to members.
Over 90% of them have no idea.

Or which trailer on the tour is the most downloaded? That's the one that should be at the top of the first page, but if you don't know which one it is then you can't use that information to make $$

[RogerV]

Originally Posted by shap

I understand. But let's get even more basic.

How many sponsors have the exact data of how many hits each hosted gallery gets?
How many have the click thru data.
How many clicks from the gallery hit the tour? And the Click Thru Ratio on every single hosted gallery?
How about sales. Hosted Galleries with the best signup ratio? Hosted Galleries with the most signups vs hits to the gallery? Or how about the galleries that received the least hits that converted best that should be pushed even harder?
Or something as simple as a list of their top 250 hosted galleries in order by sales or conversion ratio.

Having this information ready at our fingertips is absolute money in the bank. My guess is 90+% of sponsors do not have that data. I know we have some of that information and only because I have people working full time digging up the data for me. It should be all automated and WITHOUT causing server problems.

Good luck I have learned just using common sense with some creative marketing skills and lots of trial and error is just as effective. Porn is an impulsive act so anything can trigger someone. and everyone has their own taste.

Also you can only collect data in an aggregate so be careful you don?t break any privacy laws on how you collect data..

Can't compare us to mainstream brick and mortor type Businesses because they dont have the endless amount of product to choose from they control what the consumer buys with cheap effect products

Good luck with it though BTW we still need to do some biz..

[Kevin - The PNN]

My Biz partner and I are stats freaks too. We built our own programs to capture and analize info. It is amazing how well it has helped us.

[bigdog]

Good thread, some people just don't care about anylazing what they are doing.