Steve Lightspped makes Fark & WSJ

[CIVMatt]

Saw this on fark this morning: Meet Steve Jones, the real-life father of two behind the Steve Lightspeed online-porn persona


http://online.wsj.com/public/article...ml?mod=blog s

'Steve Lightspeed' Walks the Line
Between Porn Business and Family
By DAVID KESMODEL
April 13, 2006

In the online pornography business, just about everybody has heard of Steve Lightspeed.

He runs an ever-growing network of more than 30 adult Web sites, and throws lavish parties for models and business partners -- at one Las Vegas convention, he hired stunt planes to fly partygoers around.

But few in the porn world know much about Steve Jones, the 39-year-old married father of two behind the Lightspeed persona ? and that's the way he wants to keep it.

Outside the industry, Mr. Jones and his wife, who manages the company's books, maintain a low profile. When chatting with strangers at cocktail parties, Mr. Jones says that he's in "Internet marketing" or "computer consulting." The couple also don't tell others in their posh Phoenix neighborhood what they do, and they keep some relatives in the dark.

Of paramount concern, Mr. Jones said, is shielding the couple's grade-school-age children from the industry, as well as any criticism they might encounter. A few years ago, Mr. Jones relocated his family after some neighbors learned of his profession, and forbade their children from playing with his. "It was kind of heartbreaking," Mr. Jones said. He added: "My kids have no clue what we do."

Few Americans dealt with such issues until the late 1990s, when the number of adult Web sites exploded along with the Internet boom. The issues are gaining more attention in the industry. Last year, a couple who operate adult sites launched a group called Parents In Adult to provide support and legal resources for owners of pornographic Web sites. The issues were also the subject of a seminar at a national porn-industry convention this year.

Mr. Jones said he's not ashamed of his vocation. "The problem is public perception," he said. "There's so much misconception about what we do. Everyone thinks we're all involved in every dirty piece of the business. It's really not like that."

Keeping a Low Profile

Trying to lay low is getting tougher for Mr. Jones. His company, Lightspeed Media Corp., has been growing ? it now has 15 employees, and is moving into new markets like DVD sales. Last year, Lightspeed Media earned about $5 million in revenue and $1 million in profit, Mr. Jones said.

Mr. Jones and his company are regularly subjects of articles by adult news sites. Such articles generally quote him as Steve Lightspeed, though some have also noted his real name. An entry for "Lightspeed Media Corporation" on Wikipedia, the popular online encyclopedia, identifies Mr. Jones by his real name as the company's founder.

Mr. Jones's effort to stay out of the spotlight is complicated by the type of porn he offers. Lightspeed Media publishes photos and videos of youthful models, and has long used terms such as "barely legal" and "barely 18" in its marketing. Users pay between $30 and $40 a month, depending on how many sites they want to access.

"He's caught a lot of flak because some people feel he makes them look younger than" 18, said Farrell Timlake, president of adult-video publisher Homegrown Video.

Mr. Jones said his standard reply to such criticism is: "I'm sorry my porn stars don't look used up yet." He added: "The federal government says 18 is the legal age, and if they don't like it, they should petition the government."

'A Little Extra Money'

Mr. Jones developed an interest in computers as a teenager, and attended Arizona State University to study computer engineering. But he said he was expelled from the school's engineering department in the fall of 1985 after he was accused of cheating. He said the allegations were related to his tutoring of a female classmate; the school confirmed his attendance, but declined to comment on the circumstances of his departure.

Mr. Jones returned to his home state of Washington, where he earned a degree in computer programming at a trade school. After working for a software company, he launched his own consulting business, which helped retailers set up their computer systems.

By the late 1990s, Mr. Jones was an avid viewer of online porn, and decided to start dabbling in a second career. He placed an advertisement for amateur models in an alternative weekly newspaper in Seattle. He hired three girls and began shooting nude photographs of them in secluded settings around town. "I really had no idea what I was doing," said Mr. Jones. "Our goal was to make a little extra money for our kids' college fund."

In April 1999, he launched his first paid-subscription site, called Lightspeed University (the name "lightspeed" came from an alias Mr. Jones adopted in computer chat rooms in the early 1990s). By 2000, the site was generating enough income that Mr. Jones was able to shut down his consulting business. "He went quickly to the top in an industry where that doesn't happen often," said Lawrence G. Walters, a Florida adult-entertainment lawyer who represents several rival porn sites.

The Lightspeed Persona

Executives in the adult-entertainment industry said Mr. Jones has a reputation for sparing no expense when taking on the Steve Lightspeed persona at conventions.

"He markets his personality," said Scott Coffman, chief executive of AEBN Inc., a large adult-video Web site. "That helps build your brand. Everyone wants to do sort of what Steve does."

The stunt-plane promotion ? at a Las Vegas convention a few years ago ? cost about $40,000, Mr. Jones said, and earlier this month he sponsored a dodgeball tournament at a gathering in Tempe, Ariz. The bar tab was about $50,000, he said.

"The Steve Lightspeed character is a little bigger than life," said Mr. Jones, who often sports a baseball jersey emblazoned with "Lightspeed" in capital letters. "I heard people say we once raced helicopters down the Las Vegas strip."

Mr. Jones declined to reveal details about his own salary, but said his showmanship often makes him appear wealthier than he is. "I don't have a jet," he said. "I don't have a yacht. I have a nice house. I tell everybody, 'I work for a living.' I don't drive a $100,000 car. I drive an old, beat-up minivan."

When not traveling to promote his business, Mr. Jones says he works seven days a week, often 12 hours a day, focused on marketing and managing relationships with business partners and models. He still photographs some models, he said, but most of that work is done by three staff photographers.

He said he and his wife mostly socialize with others inside the porn business, in part because it avoids the awkwardness of explaining his line of work. "Most of our friends tend to be in the industry," he said. Relationships with family members can also be tricky. Mr. Jones's mother works for Lightspeed Media, handling customer service duties, but he said some relatives don't know about his work and likely wouldn't approve.

Mr. Jones said he has been particularly worried about shielding his children. The Joneses installed software to block illicit content on both of their kids' PCs, and Mr. Jones has password-protected his and his wife's computers. "Being in this industry has made us more sensitive to how available on the Internet this material is to kids," he said.

As his children get closer to adulthood, he said, he'll explain what their parents do. "I wouldn't mind if my kids get involved in this business," he said. Then he added: "Behind the scenes."


ta daaaa

[MickeyG]

nice article. very informative - Steve's the man!

[Brad Mitchell]

Wow. Great article! I guess is Steve is OK with more personal info being published and appearing on the radar, I'm happy for him to have the media attention!

Brad

[Mr.Right - Banned For Life]

That was a great read.

[CIVMatt]

btw you do a great job batts I like your work

[Phoenix]

good stuff..read that earlier

[Manowar]

very cool publicity

[Downtime]

Awesome article! Damn a $50k bar tab? And I thought I had some big ones lol

[seeric]

i can appreciate that the wall street journal didnt "dirty" up the story and let it be exactly what it is.......business.

[seeric]

i think i'm gonna write the guy at the WSJ and tell him thanks for not making this like other articles written on people in adult. there were no sides taken. jsut the facts. there wasn't an angle that he was probing at. i like that. i still may have a little faith left in media.

[Jer]

cool article

[The Ghost]

Good read. Congrats Steve

[devilspost]

"the school confirmed his attendance, but declined to comment on the circumstances of his departure."

WTF did they do call his school? lol

[xNetworx]

Whoa... comprehensive eh

[Warning Pages]

Steve Jone's is one the coolist human beings I have ever had the privilage too meet!!!!!!!!!!!!! Steve your the man!!!!

[SteveLightspeed]

The irony of this article is that every time he asked about my family, I told him I don't want to discuss them, for sake of their privacy.

OH OK, LETS WRITE THE WHOLE ARTICLE ABOUT THAT THEN!

[devilspost]

Originally Posted by SteveLightspeed

The irony of this article is that every time he asked about my family, I told him I don't want to discuss them, for sake of their privacy.

OH OK, LETS WRITE THE WHOLE ARTICLE ABOUT THAT THEN!

What a shit head! but what do you expect from journalist? they are up there with lawyers on the scum scale.

[HorseShit]

nice read

[tony286]

Jones? Lightspeed is better lol Cool article congrats

[Shoehorn!]

Nice read.

[JFK]

Congrats Steve, its still Good despite the family angle

[Tanker]

Good article! I have been watching my name carefully as my kids have started using computers and Ellisa's nephews recently discovered our company online

[DaddyHalbucks]

Interesting article. Thanks.

CONGRATS to Steve!

[Sosa]

great read!

[seeric]

on second reading i dont think i'll be writing and congratulations letters to the press. i still don't trust em.

[Rochard]

Very interesting article.

I remember it was nearly six years ago when Steve Lightspeed told me he wanted to create a brand name around his models. I thought it was a silly idea. I clearly see now he has accomplished that.

There is no doubt that Steve is one of the smartest people in the industry.

[madawgz]

love of cool info! steve rox!

[quantum-x]

Fuck, he hit slashdot too!
http://slashdot.org/

[GTS Mark]

Great article none the less

DH

[JD]

fucking awesome article. I'm glad it didn't turn into a bash fest like most of the other articles tend to be

[jjjay]

$5 million revenue, $1 million profit. I would have thought more. puts most people on this board into perspective.

[_Danielle_]

It's unfortunate that Mr. Kesmodel turned the article into the opposite of what Steve had in mind but, atleast they didn't make him into a monster.

I don't think they could have picked a better representation!
Nice work Steve!

[sweetums]

Originally Posted by Rochard

Very interesting article.

I remember it was nearly six years ago ....
There is no doubt that Steve is one of the smartest people in the industry.

Amen

Steve - may not have been what you'd hoped for, but at least he didn't go for blood like most journalists do

[aimeesweet]

Congratulations on the article...

[Brujah]

I liked it. I'm not sure why WSJ wanted that type of story but I thought it was fair and interesting.

[seeric]

Originally Posted by _Danielle_

It's unfortunate that Mr. Kesmodel turned the article into the opposite of what Steve had in mind but, atleast they didn't make him into a monster.

I don't think they could have picked a better representation!
Nice work Steve!

i noticed that.


fucker. and to think i didnt know what the article was intended to be.

thats why i dont talk to or give quotes to the goddamn media.

they've lost my full trust forever.

[BT]

good article. Steve is the goods

[CIVMatt]

Yeah it is, glad to see a positive spin on this

[onlytease]

very good read, and for once doesn't judge the industry.

[slapass]

Steve, I am pretty sure i saw you associated with a $100k plus car on here. Nice article none the less.

[SteveLightspeed]

Originally Posted by slapass

Steve, I am pretty sure i saw you associated with a $100k plus car on here. Nice article none the less.

Lol, what car?



I sold it last year. I barely ever drove it. I never drive anywhere actually.

[Matt Collins]

I think it was a good article and it certainly turned out better than it could have.

Frankly, the mainstream press is still a pretty scary world to me as its full of pitfalls and can easily turn out bad results.

I am as much relieved as anything at this point. Congrats Steve, other than the minivan part, I think you look good!!

Matt

[SteveLightspeed]

Originally Posted by Matt Collins

I think it was a good article and it certainly turned out better than it could have.

Frankly, the mainstream press is still a pretty scary world to me as its full of pitfalls and can easily turn out bad results.

I am as much relieved as anything at this point. Congrats Steve, other than the minivan part, I think you look good!!

Matt

Lol, I gotta be careful about what I say publicly. My mom just found out I was expelled from college, and she is pissed! (20+ years later) hahahaha

[LBBV]

I have to agree...the article could have been quite a bit worse. All in all, it was very well done with very little "agenda" action...

However, you could have at least mentioned your favorite hosting company once or twice

Seriously tho...good read and congrats Steve...

-- Bill

[SteveLightspeed]

Originally Posted by LBBV

However, you could have at least mentioned your favorite hosting company once or twice

Sooner or later, you'll use "LightspeedNet".

j/k Bill -- Natnet is the best!

Steve Lightspeed

[CIVMatt]

Originally Posted by SteveLightspeed

Lol, I gotta be careful about what I say publicly. My mom just found out I was expelled from college, and she is pissed! (20+ years later) hahahaha

haha now THATS a good story

[KRosh]

Great article...

Steve revealing his softer side


Keep up the great work you have done in this industry!

[SteveLightspeed]

Originally Posted by Matt Collins

other than the minivan part, I think you look good!!

Hey, I drive the Dodge Viper of minivans -- I call it the "Van-Iper". I like to race other dads in their minivans at the grocery store....

[LBBV]

Originally Posted by SteveLightspeed

Sooner or later, you'll use "LightspeedNet".

j/k Bill -- Natnet is the best!

Steve Lightspeed

Is it too late to call the WSJ and have them add us in your article?

[Aly]

Originally Posted by CIVMatt

Outside the industry, Mr. Jones and his wife, who manages the company's books, maintain a low profile. When chatting with strangers at cocktail parties, Mr. Jones says that he's in "Internet marketing" or "computer consulting." The couple also don't tell others in their posh Phoenix neighborhood what they do, and they keep some relatives in the dark.

Good luck with that anonymity!