TIVO/DVR users still watch commercials (article) - GoFuckYourself.com

GTS Mark · 04-08-2006, 03:52 PM

Even on fast-forward, users of TiVos and other DVRs may still take in advertising messages. Plus: New Sprint gadget targets AT&T, Comcast

SAN FRANCISCO (Business 2.0 Magazine) - With TV's upfront advertising sales set to start next month, the habits of TiVo owners and other digital video recorder users -- who comprise about 9 percent of the audience, a figure that's set to double by the end of 2006 -- are a hot issue. Two seemingly contradictory reports have come out. The first claims, unsurprisingly, that DVR viewers skip ads so much that they barely add anything to the TV ratings advertisers pay for. The second *argues* that even though viewers fast-forward through commercials, they still recall the ads just as well as viewers who watch in real time. The reason, a hopeful CBS executive tells MediaDailyNews, is that when fast-forwarding, a viewer's attention is necessarily fixed on the screen so that they don't miss their show. So they still see the advertiser's message, albeit speeded up and without sound. Regular TV viewers, on the other hand, are prone to such advertiser-unfriendly habits as getting snacks and going to the bathroom during commercial breaks.

http://money.cnn.com/2006/04/07/tech...0407/index.htm

DH

MikeVega · 04-08-2006, 04:44 PM

I guess it makes sense .. they'll adjust their marketing to be effective without sound ... I guess their still getting the branding ...

madawgz · 04-08-2006, 04:45 PM

i like to watch commercials too ;)

lazycash · 04-08-2006, 09:08 PM

I have 3 of the older version of ReplayTV (Philips) where it autoskips all commercials of anything recorded. I don't even have to fast forward so I definitely don't see any commercials.

Jace · 04-08-2006, 09:09 PM

I have a Tivo and I can say without a doubt that we still see ads, and they still have the same effect on us, none at all

sometimes we will see a cute animal or something while fast forwarding though and roll back to see exactly what it was

arial · 04-08-2006, 09:12 PM

Sometimes I catch myself watching commercials when I recorded a show and can just fast forward.

04-08-2006, 03:52 PM	#1
GTS Mark Vrume Mark Industry Role: Join Date: Jan 2001 Location: Toronto, Canada Posts: 20,912	TIVO/DVR users still watch commercials (article) Even on fast-forward, users of TiVos and other DVRs may still take in advertising messages. Plus: New Sprint gadget targets AT&T, Comcast SAN FRANCISCO (Business 2.0 Magazine) - With TV's upfront advertising sales set to start next month, the habits of TiVo owners and other digital video recorder users -- who comprise about 9 percent of the audience, a figure that's set to double by the end of 2006 -- are a hot issue. Two seemingly contradictory reports have come out. The first claims, unsurprisingly, that DVR viewers skip ads so much that they barely add anything to the TV ratings advertisers pay for. The second argues that even though viewers fast-forward through commercials, they still recall the ads just as well as viewers who watch in real time. The reason, a hopeful CBS executive tells MediaDailyNews, is that when fast-forwarding, a viewer's attention is necessarily fixed on the screen so that they don't miss their show. So they still see the advertiser's message, albeit speeded up and without sound. Regular TV viewers, on the other hand, are prone to such advertiser-unfriendly habits as getting snacks and going to the bathroom during commercial breaks. http://money.cnn.com/2006/04/07/tech...0407/index.htm DH

04-08-2006, 04:44 PM	#2
MikeVega Porntrepreneur Industry Role: Join Date: Jul 2004 Location: New York Posts: 12,788	I guess it makes sense .. they'll adjust their marketing to be effective without sound ... I guess their still getting the branding ... __________________ Mike Vega-ICQ:253868499-AIM:mikeydicevega

04-08-2006, 04:45 PM	#3
madawgz 8.8.8.8 Industry Role: Join Date: Mar 2006 Location: Noordermarkt Posts: 30,509	i like to watch commercials too ;) __________________ TAEMDLRMSKRJIXMRLSMRJ.

04-08-2006, 09:08 PM	#4
lazycash Troll Patrol Industry Role: Join Date: Aug 2002 Location: Local Socal Posts: 15,214	I have 3 of the older version of ReplayTV (Philips) where it autoskips all commercials of anything recorded. I don't even have to fast forward so I definitely don't see any commercials.

04-08-2006, 09:09 PM	#5
Jace FBOP Class Of 2013 Industry Role: Join Date: Jan 2004 Location: bumfuck, ky Posts: 35,562	I have a Tivo and I can say without a doubt that we still see ads, and they still have the same effect on us, none at all sometimes we will see a cute animal or something while fast forwarding though and roll back to see exactly what it was

04-08-2006, 09:12 PM	#6
arial Confirmed User Join Date: Jul 2002 Location: Bay Area Posts: 4,012	Sometimes I catch myself watching commercials when I recorded a show and can just fast forward.