Serious Thread: Name branding versus Oversaturation

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  • Undutchable
    Registered User
    • Jun 2002
    • 2217
    #1

    Serious Thread: Name branding versus Oversaturation

    When stats go down, the first comments usually involve something about oversaturation. Sponsors oversaturated so go promote something else.

    Then there's the issue of namebranding. Studies have shown that people like repitition when it comes to marketing and commercials. The more they see a site promoted, the more they will recognize it and potentially sign up.

    So what do you think is the deal? Are some sponsors oversaturated or is it just stupid morons that switch sponsors too soon because they bitch too much? Is name branding good or do surfers constantly need new stuff to potentially sign up? Or is there no such thing as over-saturation or name branding at all and is each promotion method succesful only at an individual level?

    Post away, I'm very curious to what you guys and girls think!
    Tags: None
    • gothweb
      Confirmed User
      • Jun 2002
      • 8849
      #2
      The major benefit of branding is consistency. How much does that go into decisions you make about masturbating? Two things matter... quality and traffic.

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        • Sly_RJ
          Live Hard - Die Hard
          • Feb 2002
          • 17042
          #3
          Originally posted by gothweb
          The major benefit of branding is consistency. How much does that go into decisions you make about masturbating? Two things matter... quality and traffic.
          And name branding leads to QUALITY TRAFFIC. Whoa. Two of your requirements all at once. How 'bout that.
          PHAT SERVERS - Quality dedicated hosting at a quality price!
          sly AT phatservers DOT com - 147479144

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            • ColKurtz
              So Fucking Banned
              • Oct 2002
              • 596
              #4
              Interesting question. I think part of the problem is most 'megasites' dont have very good content, and 90% of paysites basically look the same with the whole "free tour" "instant access" "members" buttons on the bottom.

              So there is not much good branding going on. To most surfers it all looks the same.

              There is some sites with really good content, but I think those have their success in the recurring billing. Good product, good customer service, good retention.

              I mean, I could slap up some tour with 3rd party content and it could convert initial signups about as good as a site with awsome exclusive content in the member are.


              But I think the bigger problem is at the processor level where not as many signups are going through as they once did.

              Pretty much nothing is converting great these days.

                Comment

                • Dildozer
                  Confirmed User
                  • Jul 2002
                  • 7519
                  #5
                  Oversaturation can be part of Name Branding. Don't forget there's always a product curve and that curve eventually goes down. What needs to be done is either drop the product or innovate it. Name Branding or not, if your product doesn't get improved and those improvements aren't marketed properly, the demand is bound to go down.
                  Spam link here

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                    • Fletch XXX
                      GFY HALL OF FAME DAMMIT!!!
                      • Jan 2002
                      • 60840
                      #6
                      I think branding is everything in certain ways, and sometimes (impulse) it doesnt really matter at all.

                      how branded is 'BangBus'?

                      the word itself is worth hundreds of thousands (i think)

                      but ask , does 'BangBus' need to be branded or is it shock (impulse) which dictates a programs oversaturation.

                      branding sort of just 'becomes' do to what you do.


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                      Need banners or promo material? Hit us up (ICQ Fletch: 148841377) or email me fletchxxx at gmail.com - recent work - About me

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                        • Theo
                          HAL 9000
                          • May 2001
                          • 34515
                          #7
                          oversaturation is a keyword for tgp traffic.

                            Comment

                            • Sly_RJ
                              Live Hard - Die Hard
                              • Feb 2002
                              • 17042
                              #8
                              According to Overture:
                              bangbus - 402136
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                              sly AT phatservers DOT com - 147479144

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                                • Fletch XXX
                                  GFY HALL OF FAME DAMMIT!!!
                                  • Jan 2002
                                  • 60840
                                  #9
                                  Originally posted by Soul_Rebel
                                  oversaturation is a keyword for tgp traffic.
                                  exactly.

                                  I let facts like.

                                  'every 6 seconds a new user logs on to the internet for the first time'

                                  dictate how well programs will do.

                                  No matter what - the middle aged guy who sees Tawnee or bang Bus for the first time double takes and downloads all the trailers.

                                  there is no such thing as over saturation.

                                  Obviously as mentioned your product has to be upgraded to meet current trends (competition standards) which is as easy as - how many people reeeeealy are joining Raquel Darrians site a day? I would imagine nowhere near some of the numbers these amateur girls have today, (Nina for instance) why? Because who the fuck even likes Raquel anymore? I remember reading stats years ago about how much she was making per month - nothing compared to now.

                                  so though sometimes a name may just become 'not as interesting' the brand itself is still worth it, but its not really producing what it 'used to'

                                  am i even making sense?


                                  Want an Android App for your tube, membership, or free site?

                                  Need banners or promo material? Hit us up (ICQ Fletch: 148841377) or email me fletchxxx at gmail.com - recent work - About me

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                                    • Undutchable
                                      Registered User
                                      • Jun 2002
                                      • 2217
                                      #10
                                      Originally posted by Fletch XXX

                                      branding sort of just 'becomes' do to what you do.
                                      That's not often the case in my opinion. Bangbus was a hype. I don't work in an office but I can imagine that Bangbus was, or perhaps is, the type of site that is discussed among guys in offices during lunch breaks, or with their friends after watching sports on sunday... Correct me if I'm wrong, but Bangbus created somewhat of a hype. How many sites reach this status? Hardly any, is my guess.

                                      So what does that leave us with? In the end, the most important source of information about pornsites is the kind of information you see on the TGP galleries, the half page ads, the full page ads, etc - Basically what many of us do to promote our sponsors. Which brings us back to the question of oversaturation versus name branding - Does the anal-craving surfer get sick of seeing yet another Captain Stabbin gallery or does he get more and more familiar with the theme and eventually sign up?
                                      Last edited by Undutchable; 11-22-2002, 01:24 PM.

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                                        • Lexxx
                                          Confirmed User
                                          • Feb 2001
                                          • 1489
                                          #11
                                          Let's see how Playboy's paysite will do... oversaturation-NO, branding-OH, YEAH - would be interesting to see if the name will get better conversions, or if will be just "same old stuff as in magazines" for surfers...
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                                            • Za Ha
                                              Confirmed User
                                              • Oct 2001
                                              • 5112
                                              #12
                                              Branding works only to a certain extent though. Once a product or servce reaches its peak it is bound to drop.

                                                Comment

                                                • Brujah
                                                  Beer Money Baron
                                                  • Jan 2001
                                                  • 22157
                                                  #13
                                                  Originally posted by Undutchable
                                                  Is name branding good or do surfers constantly need new stuff to potentially sign up?
                                                  Name branding is key I think, and oversaturation might be more of a perception than a reality when our sales take a dive. Its a small survey, but I took an unofficial survey on a non-adult site I have with 19,000 members. I pointed them to various AVS sites for example and AdultCheck was chosen as the one they'd most likely sign up for.. reasons given were mostly recognition and trust even though others might have had the more attractive design or central content.

                                                  Sponsors might take advantage of that name recognition they've gained over the years by combining it with some freshness to their tours like all the popular blog sites do.. but then I don't know if that would help or not and I'm sure they know a lot better whether it helps convert to sales.

                                                  Anyway, I don't really think there's an oversaturation issue. Just stale tours maybe.

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